2013 China's cross-border electricity market turnover of 2.7 trillion yuan, an increase of 28.8%

Absrtact: A new report from a third party research institute in China shows that the Cross-border electric business export industry is showing a series of features, including emerging economies becoming a new growth point for cross-border exports, a growing share of cross-border retail exports, auto parts and lighting products

The latest report from a third-party research institute in the country shows cross-border electrical business export industry is showing a series of new features, including emerging economies become a new growth point of cross-border exports, cross-border retail exports accounted for a growing, auto parts and lighting products to become China's new online highlights.

August 20, the domestic Internet research institutions yi-Zhi library issued the "China's cross-border Electricity industry research Report 2014" (hereinafter referred to as the report). The report states that, over the past year, in the stability of the import and export of a rising environment, with the country's Cross-border electricity business policy support to increase the rapid development of cross-border electrical business, the 2013 China's cross-border electricity market turnover of 2.7 trillion yuan, an increase of 28.8%, thanks to the rapid development of the Internet and growth, And the increase in import and export demand.

In this respect, the Ministry of Commerce E-commerce and information Technology Secretary Shen Maoxiao in the report of the press conference, said to the international business Press, the rapid development of the cross-border electric business has provided "four new" for Chinese manufacturing and China's foreign trade: first, the Cross-border electric power supplier has become the "new growth point" of China's foreign trade, which stimulates the market demand of the overseas market for the Chinese manufacture; second, Cross-border electric business model provides Chinese enterprises with "new opportunities" to build international brands, it is helpful to break the channel monopoly of some enterprises in some fields. Third, the Cross-border electric business model has become the "new impetus" to promote China's industrial upgrading, especially the rise of the Cross-border electric power platform has effectively promoted the backward production industry transformation and upgrading; four, Cross-border electric business model has become the "new hand" for the government to promote the opening-up level, and the continuous development of the Cross-border Electric commercial city pilot is its concrete embodiment.

Emerging economies become dark horses

The report points out that in 2013, the United States became the main target country of China's exporters, accounting for 16.6% of China's total export power, the European Union accounted for 15.3%, and ASEAN accounted for 11%. "In addition, several countries that account for the fastest-growing share of China's cross-border electricity exporters should be taken seriously, such as Argentina, Israel, Norway, Russia and Brazil, where the top five per cent growth rate is ranked." "Lin Wenbin, senior analyst at the Analysys think-tank, said.

Lin Wenbin that rising emerging economies provide more updated market opportunities for Chinese exporters, the sharp increase in market-buying in emerging economies is the main reason for boosting purchasing power in emerging markets, and in Russia, Brazil, ASEAN and other places, e-commerce penetration is still low, and huge market space awaits excavation.

But at the same time, emerging economies in logistics clearance, market norms and laws and regulations and other aspects of the gap between the developed economies, which means that China's export power companies need to invest more time and manpower costs, but also face a lot of uncertainty. In this regard, Lin Wenbin that China's export power companies need to pay special attention to the risks of export trade when they expand their markets of emerging economies.

PayPal, China's chief financial officer Liang, said PayPal for China's export of small and medium sellers to provide "foreign trade one-stop" service can help SMEs reduce the overseas marketing, payment, logistics and localization of various risks, thereby promoting the development of China's export power industry.

"And through the face book, push the principal foreign social network on the new marketing, on the one hand can effectively improve the order conversion rate, on the other hand can also be to some extent to eliminate the differences in the humanities." "The head of the corporate Cheetah Movement, which focuses on overseas social network marketing, added to the International business news correspondent.

A growing share of Cross-border retail sales

Lin Wenbin told reporters that in the first half of 2014, the cross-border electricity business growth rate exceeded 30%, China's export electricity market is in the "market start period" and "high-speed development period" between. "China's local export E-commerce platform after nearly 20 years of development, has tended to stabilize." In this steady and competitive survival of the conditions, China has appeared such as the Dunhuang network, the global speed of selling Qualcomm, Orchid Pavilion set potential, Tai Long network, Milan network, such as a number of mainstream E-commerce portal and specialized in Cross-border electrical business of the electric business enterprises. From the listing of the Orchid Pavilion to the construction of Shanghai FTA, and the construction of the country's pilot cities for export electric power companies, it may be inferred that cross-boundary electricity dealers will become the focus of the future development of the electric commerce trade. "Lin Wenbin said. The report shows that Business-to-business is still the main mode of Cross-border electricity export, but the proportion of consumer cross-border retailing is on the rise. According to the proportion of business-to-business and 98.8%,B2C in the 2008-2013-year period of the report, Business-to-business retail sales accounted for only 1.2% of the market size in 2008, but to 2013, the proportion of consumer cross-border retail sales increased to 9.6%, Accounted for a 8 times-fold increase.

In this respect, Shen Maoxiao said to the international business News Reporter: "The mode of innovation of Cross-border electric power business is vibrant, not only business-to-business and consumer, we see B2B2C (small wholesale and retail) and other new Cross-border electrical business models continue to emerge." "It also presents a new challenge to the regulatory approach of the government, but the purpose of regulation must not be to restrict the development of cross-border electricity dealers but to promote their development," she stressed. ”