April 2 News According to the China Pharmacy Pharmaceutical Research Center of the Monitoring and statistics, China's pharmaceutical industry in 2013 continued to show a burst of growth, the annual transaction size reached 4.26 billion yuan, compared with 2012 1.6 billion yuan transaction size, an increase of 166%. Among them, platform-type business transaction size of 2.58 billion yuan, accounting for the ratio of 50.56%, the independent pharmaceutical Business of the website (The medical official website) of the transaction size of 1.68 billion yuan a year, accounting for up to 39.44%.
The following is the 2013 list of 10 strong Chinese pharmaceutical sales:
The research center of Pharmacy and Pharmaceutical in China believes that the major changes in the channel pattern of pharmaceutical business in the 2014 include the following:
First, platform-type medicine (Day Cat Medicine Hall, Beijing East Medicine Hall) continue to expand business and brand to provide a one-stop shopping experience;
Second, the day Cat Medicine Hall or because of Ali investment Citic 21st century produced a new change or a big breakthrough, day Cat Medicine Hall in the pharmaceutical industry, the leading position will undoubtedly strengthen;
Third, since the Beijing-East 2014 to redesign the open platform category, "Nutrition health care, medicine" was upgraded to operating a large category, the Beijing-east pop platform in the medical category (Jingdong Medical Museum) will undoubtedly be more flow of resources and activities to support the Beijing-East Medical Museum market share will be promoted;
Iv. platform and Pharmaceutical business official website competition intensified, platform-type medicine for the rapid development of the medical company will face greater operating pressure;
V. The rise of the mobile end. Although the mobile channel 2013 transaction size due to too little to count, but the 2014 pharmaceutical industry will vigorously layout mobile electric industry chain, improve the real-time purchase of drugs, convenience.
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