2013 Cloud providers five trends: cloud Future in PAAs

From all aspects of the situation, 2012 seems to be a better development of cloud computing year. Over the past year, in addition to being a favorite of all media, cloud computing has reaped a bumper harvest in the number and scope of implementations.

While the outlook for cloud computing is promising, cloud computing is largely symbolic of the vendor's financial reporting. Even the optimistic estimate, its market profit is only achieved less than 1% of the total.

Cloud providers or potential suppliers are concerned; how can services be transformed into commodities? Fortunately, the simultaneous increase in cloud computing transactions in 2013 will further boost the future of cloud computing.

Here are five major trends for cloud providers in the 2013.

1. PAAs as King

One of the drivers of cloud computing is that the platform-service (PaaS) is the first choice for cloud computing services. While the current infrastructure, service (IaaS) products dominate the market, the model's cloud computing products have been mired in low price competition and profit pressures, and it is more apparent that IaaS's business claims are no longer clear. More importantly, both buyers and sellers of cloud computing are questioning the question, "If cloud computing is so different from other service delivery models, why not derive its own application stream for cloud computing?" ”

If the application is not at the top of the cloud stack and the server is not at the bottom of the stack, IaaS is the lowest-threshold option for entering the cloud. As cloud buyers continue to rise at the stack level, their costs are increasing, but their potential savings follow the same trajectory. In other words, cloud computing services can only partly save the cost of maintaining the same scale of internal deployment resources, which means that IaaS simply saves the cost of the hardware for cloud buyers.

As a result, software as a service (SaaS) saves the most cost while IaaS saves the least cost. However, SaaS requires an extended application software library, so cloud providers must transform themselves into software developers and integrators to create higher-level products. When they do, vendors realize that by providing more virtual machines (VM) hosting, they can add additional value to these partnerships and create a more unified platform-running framework that allows vendors to lower their own cloud support costs.

Cloud computing is no longer the main mechanism for its cost and profit management. Recently, PAAs has made cloud computing the virtual cloud computing operating system in some sense. After all, every time a cloud provider provides a new cloud-based service, it effectively creates a virtual cloud computing operating system. Today, most PAAs services correspond to a traditional operating system (OS), but in the future, the PAAs environments of different vendors are different, all based on the current conventional operating system to create a cloud-based operating system.

Amazon Web Services (AWS), the leader in IaaS, has superior service capabilities beyond IaaS, and recently AWS has launched its redshift Data Warehouse cloud computing service. Microsoft, for its part, has added an Azure application programming interface (API) to its Windows Server, which allows third parties to host Azure-compliant cloud computing. Red Hat has launched a PAAs product OpenShift, while Amazon has launched a Java hosted virtual machine platform designed to optimize cloud computing. All of these initiatives have contributed to the development of cloud computing, encouraged developers and became the key to enriching services.

The development of the 2013 in this field will be more far-reaching and rapid. For example, Telefónica Digital plans to build its own popular Tu Me Unified Communications Service by providing developers with its core API, the TU core.

Cimi Company estimates that the profit opportunities for simple old apps cloud migration are almost one-tenth of the total cloud market share. However, by creating their own custom platform services and APIs, operators can create a PAAs cloud computing that targets only current applications, and of course the PAAs cloud can be completely targeted for independent cloud hosting. This approach will be the most transformative factor in the evolution of cloud computing.

2. Cloud computing buyers will become smarter

The second factor contributing to the development of cloud computing in 2013 is that the number of cloud buyers will reach a critical value. When a few one-third buyers in the market are confident in understanding and expressing the value of a product or service without caring for a specific plan to deploy the project, the result is that the cloud computing sales process is frustrating, with high project failure rates and slow growth. In 2012, cloud computing bought less than 25% per cent of cloud computing, but our model showed that the figure would reach a critical one-third at the end of 2013.

A smarter buyer community means that cloud computing services will be the first to be driven by focused market pressures and specific market demands. All this has created a doubling of opportunities for ambitious cloud operators to compress the living space of substandard products and drive a new wave of cloud computing consolidation.

3. Soa that cannot be ignored

The third most-oriented software architecture (SOA) is increasingly recognized in local cloud computing services. A glaring omission in the long-term cloud computing implementation strategy has become a model for applications to exploit cloud computing, not just on cloud computing. Today, more software vendors are positioning SOA, RESTful (that is, network-like) APIs and business processes as a way to create local cloud computing applications and promote a mix of public cloud services and internal it.

4. Network Development

The fourth driver is the improved integration of network services with cloud computing. Software definition networking and network virtualization are often mixed, but in fact they are typically two separate parts that support the connectivity control and performance of cloud computing networks.

The OpenStack company's Quantum API provides direct control over virtual networks, and an increasing number of devops tools are helping to implement "operational" application lifecycle management as well as public cloud computing, private cloud computing, and hybrid cloud computing deployments.

5. Don't let Amazon scare you.

The last driver of the 2013 was competition and differential demand. None of the suppliers wants to enter a market where prices and profits are constantly shrinking, and in 2012 even one tier of operators said that cloud computing should soon be the most common service for business customers, replacing virtual private networks. To create "new cloud computing" and make it profitable, vendors are exploring and expanding their offerings by focusing their attention on developers and software partners, adding new management concepts and platform services. All this provides buyers with more options to ensure that every path to the cloud computing services validation is fully explored.

AWS has spooked some cloud-computing rivals with its strong early lead, but the early cloud market is a small part of all cloud computing opportunities. But more and more vendors are realizing that the full potential of cloud computing remains to be realized.

This understanding will bring us the most profound changes in 2013 years. The more cloud computing platform services we see, the more new and specific cloud computing applications will be developed, and the more revenue the cloud will bring. Ultimately, cloud computing will be a powerful tool for the transformation of consumer behaviour and the productivity of workers, and the seeds of these two changes will be sown in 2013, and the gains and benefits will be revealed at the end of the year.

(Responsible editor: Schpeppen)