2013 Cold years Haier energy-saving air-conditioning sales continue to lead

Cold weather led to the winter home appliances products, especially the heat-efficient and energy-saving inverter air-conditioning, consumer concern continued to rise. Recently, published by the National Bureau of Statistics Industry Enterprise Information Publishing Center (referred to as CIIIC), "2013 Cold year air-conditioning market competition pattern and technology Development Trend Report" (hereinafter referred to as "Report"), the report on the analysis of China's air conditioning market situation, based on This paper summarizes and analyzes the future development trend of air conditioning technology and the sales of the 2013 cold year beginning two months ago. The report shows that energy-saving, speed, frequency and other functions have become the main demand for consumers to buy air-conditioning. The relevant data also shows that, with 3 minutes of hot leading edge, 2013 cold year beginning two months, frequency conversion air-conditioning, especially the 1-level energy efficiency market growth rapidly, of which the three first-line brand market sales accounted for nearly 70%, Haier reached 28.52%, continuing to lead the industry. Haier air conditioner new Cold annual sales won three minutes hot warm this winter according to the reporter from the authority to understand the data show that the market share of inverter air-conditioning has risen from 2009 17.37% to 2012 52.93%, which means that, over time, inverter air-conditioning is gradually replacing the constant frequency air-conditioning, Become the mainstream of the market air-conditioning products, this phenomenon and the changes in consumer demand is closely related. However, the market in a variety of air-conditioning products so many consumers into the "disorderly flower gradually want to charming eyes" embarrassing situation, how to choose a real to meet the needs of air-conditioning has become a lot of people face the problem. "There are too many air-conditioning products, all kinds of functions said the hype, I have no way to judge is really false, also dare not rashly purchase", in a home appliance store, the reporter came to buy air conditioning, Ms. Wang, according to her, with the cold weather, home air-conditioning system hot slow problem highlighted out, Often open air-conditioning to wait for a long time in the room to heat up, the home and the elderly and children, so I want to change a heating speed of air-conditioning. "Fortunately, a colleague introduced Haier air-conditioning, said to be able to achieve a 3-minute heat, I also went to her home experience once, really good effect, today is directed at it." "Report" shows that the Haier air-conditioning by virtue of the performance in the field of frequency, won the new cold year beginning energy-saving air-conditioning sales champion, become the new cold air conditioner industry leader. It is understood that Haier launched the 2013-year cold air conditioner new products, in its core technology "broadband CFC-free frequency conversion technology" on the basis of a major breakthrough, the realization of 0.1 Hertz-150 Hertz Ultra Broadband operation, "1 minutes refrigeration, 3 minutes heating", and in energy saving, environmental protection and other aspects can meet the needs of consumers, has been recognized by the market and consumers. Air Conditioning Technology competition white-hot consumer recognition decision the biggest winners for air conditioners, which are particularly sensitive to changes in consumer demand, market change is the vane of technological renewal. It is reported that with the change of consumer purchase tendency, the major air-conditioning manufacturers have to adjust their technology and products, for a time, air-conditioning market into the era of multifaceted. In technology becomes shadowTo buy the first element of today, Haier can win the market, it is by virtue of leading product technology and constantly tap consumer demand for innovative breakthroughs. According to Haier technical staff, 0.1 Hz-150 Hz broadband CFC-free inverter technology than the previous major breakthrough in frequency conversion technology is that the low-frequency power consumption of only 20W, and high-frequency can achieve "3-minute heat" rapid greenhouse. Ultra-wideband operation has brought the use of the experience of a large upgrade, so that the compressor operation to reach the limit of frequency, 100% play heat efficiency, 0 loss of heat, heating effect than ordinary 3-class energy-efficient products 37%, energy-saving more than 60%. This technology has become the key to the air conditioning market of Haier air-conditioning this winter, fully meet the functional needs of consumers, for consumers to create a comfortable and warm winter home life. Haier is concerned about technological innovation to meet consumer demand, but also do not forget to give back to those who have been supporting Haier's loyal users. It is reported that Haier air-conditioning in November in the nationwide launch of the "search for the 28 quality Miracle" Old user solicitation activities, users can through the Haier official micro-blog to participate in the "warm winter-looking for the 28 quality Miracle" event, about the warm pristine story with Haier, participating users will have the opportunity to receive a surprise award.