2013 do SEO should understand these

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Spring Festival Holiday finally ended, to everyone worship an old age, Yu Du rest up to half a month, finally came to work, excited, the rest of the home half a month, Yu Du also thought about some of the situation of SEO, for 2012 years of SEO industry, Yu Du think it is a relatively large year of turbulence. Although Yu Du is also a rookie, but, with intuition, Yu Du believe that the 2013 SEO industry is no longer simply to do rankings so simple, the 2012 industry turmoil is all the revelation that we want to break through to change.

So, 2013, continue to do SEO what do we need to know?

SEO Basic Skills

Many people see this may laugh: SEO also need skills? is to send posts top posts, do a good job of false original? Yu Du tell you, not too! That is behind the SEO skills, before 2012, SEO may only need to master these can do a good job, but in 2013, these are introductory skills, If you really want to do SEO, you need to know more SEO skills, these skills do not require you to master, but to understand, at least to understand, will be the basic application:

Program code: HTML code, Javascript, Div, PHP, ASP

Software: Photoshop, Dreamweaver, Excel, Word

Common system templates: Wordpress, Dedecms, Imperial cms, ShopEX, Discuz

These are Yu Du can think of, not necessarily comprehensive, master these knowledge, reach the point of use, Yu Du feel not difficult, in addition, for SEO other skills, such as analysis of data, the formulation of optimization programs and so on these online speak more, Yu Du no longer.

SEO Community Network

Network is not only suitable for SEO, Yu Du believe that any industry needs strong contacts to support, interpersonal relationship is the embodiment of people's popularity, social relations. Many people think that networking is often used in political or business areas, but in fact, no matter what industry, everyone uses connections. Talk about the network of SEO circles, Yu Du that the network in the SEO industry unusually strong, SEO quotes What do we get? How do you get a good order? These challenges are simple after you have strong connections, and of course all of this requires your technical support, Suggest new rookie to stroll more local forum and SEO well-known forum, add some active high SEOQQ group, participate in related activities, express themselves, let everyone know you exist, this is the accumulation of contacts, said here, Yu Du is a good Network marketing forum is a great place to accumulate contacts, Suggest interested can go to see.

SEO and SEM

SEM (Network Marketing) Consider the site is profitable, through Baidu promotion, SEO, network promotion, click Ads, Alliance ads, soft text advertising and other publicity, expand the brand effect, improve the site traffic, improve the conversion rate of the website, ultimately, the flow into the customer, to bring benefits for the enterprise, this is the goal. And now the SEO is a single do SEO, only for the ranking and do, and ultimately led to the rankings did not know how to guide customers, but also wasted resources, in 2013, the development of the electronic business by leaps and bounds of the SEO road, will certainly be more and more emphasis on SEM. We can control the traffic of a website, but users enter the site, but also according to the design of the site, user experience, content design and other aspects to attract guidance to users, so that users to consumer behavior, this is the purpose!

2013, I believe that most of the SEO is doing to learn the SEM.

Search engine pattern

As we all know, the industry unrest is due to the search engine's struggle, said the bottom is also Baidu and the 360 war, starting from June 2012, 360 announced the beginning of a comprehensive search industry, and the SEO industry began to change the upside, Do not understand the search engine timely dynamic seoer may also blindly complain Baidu not to force, or is to doubt their technical problems, in the Yu Du view, in fact, here is a large part of the factors are due to the changes in the pattern of search engine. And a recent sensational news is more to cause our SEO concern: Alibaba's Aliyun officially launched Aliyun Search, products include Web pages, information, pictures and maps, but the search function has yet to be improved. At present, the domestic search engine market competition is fierce, and recently came out Sogou to buy Tencent's search business. Yu Du that Aliyun search on the line marks Alibaba officially into the search engine market, domestic search engine market competition will intensify.

Changes in the pattern is driven by the SEO industry changes, we have to have a keen insight, to adapt to the vicissitudes of life in this era of the Internet!

Finally, Yu Du want to say that we each SEO should have the mentality: calm. After all, rely on the search engine to eat, the law does not specify the search engine to be responsible for us, we do the work is still very optimistic, but if, search engine what is the change of SEO, we should also keep calm, with a calm heart, you will succeed!

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