2013 Electric Business Revolution, who can jump out of the price war on the Red Sea?

"The electric dealer is again formidable, but like bath, pinch the foot, cut the ear these business, the electric business is unable to replace." I bet with Mr. Ma: 2020, after 10, if the electric dealer in the Chinese retail market accounted for 50%, I gave him a billion, if he did not give me a billion. ”

2012 China Annual Economic Figures awards ceremony, Dalian Wanda Group Co., Ltd. Chairman Wang language out of the astonishing, on behalf of the traditional retail industry will be directed directly to the same Taiwan's electric quotient, but also to ridicule Jack Ma more than Uncle Uncle more powerful. In the face of billions of dollars gambling, Alibaba chairman is calm, noncommittal and return a smile, the eyes of the glitter a flash, in his mind has sketched the Chinese electric business in the next decade's grand blueprint, at first glance, quite a kind of Martin-King Taste, Rob 50% of the share may just be a start, In his heart there is a dream: Let Alibaba become the real backbone of the entire national economy.

Perhaps billion gamble is just a gorgeous gimmick, Wang a few years later still do not know the value of geometry, but this spring dialogue has become a milestone event, in the next 10, whenever the discussion of traditional retail and e-commerce, may not be around this gorgeous to gamble, in fact, I would like to participate in gambling 33, I support Ma Yun won , he represents subversion, innovation, restructuring and ambition, although Chinese e-commerce sites outside Alibaba are losing money.

In full bloom of life, E-commerce beautiful blowout

2012 is a year of excessive discussion by the public, under the global financial crisis, China's economic growth has slipped for the first time, the search engine rankings are full of annoying negative words: loss, depression, selling the building ... In this context, China's electricity business has sprung up, in the economic winter, beautiful blowout, the degree of surprise after the Jiangnan style, the global scope of irrational popularity.

To be sure, in early 2012, Chinese electric dealers first entered the winter with traditional enterprises, le cool days, Yao Point, and a large number of weed-type group purchase site, in the biting cold wind, such as the little girl to sell matches, looking forward to the beautiful desire and did not wake up, in addition, similar to the Red Children and shop number 1th because of living beyond the choice to marry, A grain of sand in the blueprint of Suning and Wal-Mart, there are no more serial operators; Subsequently, the Beijing-East United Suning provoked the price war is to shake the Chinese electric business industry a SAP, "suning sold 1 yuan, I will dare to sell 0 yuan", become aihongbianye the most sonorous wail ....

But the smoke of the collapse and the price wars have not only affected the heat of the electricity business, but from the side to accelerate the formation of the electric business industry pattern: The weed-type electric dealer closes the industry reshuffle, conducive to the establishment of fresh and healthy order, and the price of the war has completely destroyed the electric dealers in the price war fantasy, Liu Wail, More like the catalyst of the electric business, let a person reinvent themselves.

Although the embarrassment of the "only Alibaba profit" in the electricity industry is fraught with pessimism, the gloom is a series of very tempting and potentially astonishing figures, and the dense financial statements seem to have shown that China's electric business in the spring is coming: suning easy to buy 2012 sales of 18.336 billion yuan, the first time beyond the real store's merchandise sales of 15.216 billion yuan, and the red Child's accession not only accelerated the traditional big guy "go to the electrical" footsteps, and the independent contribution of 1.62 billion yuan sales, and the confrontation has been a long time Jingdong mall, because of Liu's overall strategist and innovation High, 2012 turnover reached 60 billion yuan, an increase of 185%; Alibaba, as the leader of China's electricity business, is more profound details, the speed of running but also without losing elegance, The double 11 record is epic, 19.1 billion yuan has become a monument in the history of China's electric business, more frightening is that the double 11 of the results can only be brought to the world by Ma Yun, as of last November 30, Taobao and cat turnover of 1 trillion yuan, marked the official beginning of Alibaba's rule, The real Cuikulaxiu, the reverse of the twilight.

Apart from the jaw-dropping sales figures, more and more people put into the electric business enterprise also shows that there is still a lot of potential to tap the Chinese electric business, according to statistics, E-commerce Services enterprises in 2012 directly employs more than 1.9 million people, indirectly driven by electronic commerce has more than 14 million people, This practice scale also proves that E-commerce has transformed from the fictitious economy to the real "grounding gas" industry.

The Chinese electric dealers need to find a new blue sea

In the past year, it was indeed the year that China's electric dealers crossed the counter attack. And in the shape of the industry order looming, the electric business bosses have also started to think: how long can the price war continue? In this materialistic, business-rich society, there is no profit, everything seems unreal.

Maybe we don't have to scoff at the price of blood, in fact, the price war is the electric business industry tide must go through the process, just as China needs to feel the primary stage of pain, like the struggle to make some of the weak financial strength of the small and medium-sized electric power companies to collapse or be merged, so as to establish a stable and harmonious market order, Any industry hates monopoly, but need beikewen and oligarch, Alibaba, Jingdong, Suning is easy to buy, Dangdang and so on are stand out, the next 10 years will rule China electric business industry. And once the stability of the order is established, the competition between the electric dealers need to get rid of the price war and other vicious competition means, the need to start from experience, payment, integrity, competition is the real internal strength, in fact, Ma Yun, Liu, etc. have begun a new order under the competitive layout:

A. Recently, Ma Yun announced that Alibaba will spend 100 billion yuan to establish an intelligent logistics backbone network, the goal is to ensure that consumers in any part of the country can receive goods within 24 hours. Coincides with the Spring Festival network shopping peak, due to logistics burst warehouse, the original 3-4 days to receive goods, the Spring Festival to be bitter and so on for more than 15 days, some of the shop's customer service staff even asked to buy after the consumer, this bad shopping experience is tantamount to suicide, with a horse CEO logistics network Believe that no one will care whether the price of Taobao will be higher than other shops 20~30 block, as with the ultimate user experience, the Low-cost advantage of mobile phones immediately disappeared;

B. Liu in the internal annual meeting to define 2013 as the "self-cultivation student" year, the future strategic core focus on improving the user experience, through the technology to drive the self-employed business, open up services and data finance business, especially for the Beijing East involved in the financial business has made a key deployment. In fact, it is not a business for electricity dealers to get involved in finance if the transaction environment of the third payment can be properly handled, the relationship between Internet payment, mobile phone payment, fixed telephone payment, bank card receipt, shortening the loan process, and even utilizing the funds temporarily paid, will bring the new profit growth point to the electric dealer.

C. Compared to traditional sales channels, the biggest advantage of the electricity business is low-cost and convenient, but born in the "virtual economy" of the electric dealers have lingering "good faith" problem, once upon a time, the shop through the false trade brush reputation, poor evaluation of the division and the creation of foreign brands such as cheating means, once destroyed the industry. Electric dealers in the downwards side Yiqiu, joke Mountain, the introduction of advanced technology and business model, can not forget shop integrity rectification work, to give counterfeiters and heavy punishment, advocating civilized business, so that the entire supply chain to achieve a win-lose, otherwise, will only end up in the Hula mansion overnight will pour dismal ending.

Electric business to find a new blue sea, not only need far-sighted vision and means, more down-to-earth operation and accumulation, otherwise, this industry will never find the first bucket of gold, the surface scenery, blanket tears of sorrow and sorrow, I am afraid that only the electric business bosses themselves clear. After earning enough eyeballs, looking for new blue sea, stable income source is becoming a new subject of China's electricity business, which is not only about dignity, but also a survival problem.

Electrical business and tradition are on the road to integration

Double 11 shopping festival, Taobao and the cat jointly staged "19.1 billion yuan drama" People's eyes, and let people sigh, this crazy rush is not to highlight the strong desire to buy, rather than the consumer to "traditional retail industry high price" collective retaliation.

As the opening said, now that China is in the era of electronic commerce and traditional retail trade, Ma Yun and Wang's billion-dollar bet is the inevitable derivative of this particular historical period, but in fact, no matter who won the game, or who the supporters of the end of the opponent, Can not change the real trend of electric dealers and traditional distributors: they are not the end of one side to kill the other, but the depth of integration. In fact, even the Double 11 shopping festival, which is so proud of the electric dealer, Alibaba on the sale of the three billion shops, Jack Jones, camels and incredibly the house all from the traditional industry, and suning easy to buy, Wal-Mart 1th store is based on a strong traditional channels, the power of its electric business and formed a strong complementary potential.

With the development of electric business, it is not the fictitious economy that people mouth, but to become a real economy, the electrical business only relies on the Internet Information technology and data processing capabilities, better integration of the resources of the real economy, reduce the cost of enterprises, thus forming a more convenient trading channels, perhaps, this is the real understanding of the electrical business, and value.