2013 first half of SEO summary

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Want to think about the company in the blink of an eye has a big six months, has been responsible for the work is the optimization of the eight-degree station, the promotion of this piece, the big six months, the greatest feeling of harvest is the work to have direction, goals, and then implementation, completion. I know that all SEO work is to guide the target customers to visit our website, to sell well before the array.

As the Internet industry basic services IDC industry competition is inevitable, how to target the group-webmaster to start SEO work, I will be the first half of the 2013 SEO work for the following summary.

Website optimization: User experience is kingly

Want to do optimization, understand Baidu algorithm rules is very important. We from the first half of the 2013 Baidu Webmaster Platform update 2 algorithm bulletin is not ugly, Baidu enhanced site user experience to improve the user experience of bad site to reduce the right, while the chain for the optimization of the site ranking role weakening, so the quality of the site content is the focus of optimization.

In the first half of 2013, March-May work focused on the soft text, mainly aimed at the eight-degree station in each phase of the activities of the project, the past has not written marketing soft Wen, in the beginning of writing, really is a little clue. Later, under the guidance of colleagues, the idea began to clear, slowly improved, with progress, thank them. With the basics of content, May-June work focus on the keyword ranking optimization, the eight-station keyword many, of course, is the need to direct the product keyword, there are commercial value of keywords, such as "Cloud Host", "Cloud host Rental", "Server Rental", "server hosting" and so on.

First of all, appropriate to the site's internal keyword distribution adjustment, to take advantage of the value of each page, try to avoid the same keywords on different pages, this will appear decentralization, the impact of the ranking results. When you generate a new active page, modify the page title/keywords/description to cancel the default settings. As a result, the entire site has a different interpretation of all pages, but also let the search engine at a glance.

Second, outside the chain. Baidu for the quality of the chain is more and more stringent, the original soft marketing is a big tool for enterprises, now need to be cautious, Baidu for the obvious extension of soft Wen's attitude is on sight. If you want to get a high quality chain in the soft text, my construction is, the article write better, more readable, try not to add the chain, add a brand on the line, if you write a product soft, readers are interested, naturally will go to search.

At present, the eight-degree station keyword "cloud host rental" ranked first, is gratified. Next July's work in addition to the foundation of the site content updates, pay attention to keep updated readability article frequency, another point is targeted to carry out high-quality chain construction. Step-by-Step from the user experience point of view to optimize the station, outside the station, improve the other key product keyword natural search rankings.

Website promotion: Spontaneous advertising information + search bid promotion + Network Alliance Promotion + hard wide, sponsorship

Website Promotion method has many, for example in the blog, microblogging, forum, SNS and so on all can publish the information on the Internet the Platform carries on the propaganda. These are often the main ways for salespeople to open new customers. Here, the proposed sales staff, leaving only contact can be, do not add any links to the site, so as to avoid the site to bring too much Baidu think of the garbage link to the site optimization impact.

In the first half of 2013, SEO promotion work, also did a knowledge question and answer (Baidu know, search for questions, 360 questions and answers, Sina love to ask, and online document sharing (Baidu Library, Beans ding nets, road carved Baba, Sina love to ask the sharing of information), soft text promotion (blog, Weibo, SNS), forum and other promotional methods, Mainly the enterprise brand, product information into the webmaster attention to the industry information to achieve more easily accepted by users of soft marketing.

Of course, in order to achieve better promotion effect, the eight-degree station has been in the search for promotion, Network Alliance promotion, hard wide, sponsorship. You know, search auction promotion can be in a short period of time, set any key words, get serp. and the Network Alliance promotion, hard wide, sponsored by the target group site for the target to put eye-catching text, picture display, are in order to strengthen product branding, these are part of my other colleagues responsible, so I do not know a lot of their own, here is not much to do the discussion. It can be said that any kind of promotion has its pros and cons, borrow Mister often hanging on the mouth of a word, do better than not do! The focus of the July will also increase the hard and wide, sponsorship.

SEO work: Have attitude

SEO work is very cumbersome this can not be denied, but always have to try to hold the attitude, any optimization, promotion methods are not immutable, any time attitude to decide everything, do not do it is your ability problem, go not to do is your attitude problem. As long as you have a very good attitude, everything you do will be respected and rewarded.