2013 Search engine market point, pain and love intertwined

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In the Internet pragmatism, search engine can with social, electric quotient tie in the top three. Back to Web1.0 's lack of information, the role of the search engine is far from obvious, this information reservoir can also meet the users, in the era of web2.0 information flooding, the role of the search engine is very large, the information has been changed from "Reservoir" to "sea", the user urgently needs to search the element engine such tools, To provide users with a huge amount of information, such as "needle" the same user needs information.

Some say the age of the Internet 2.0 has passed, now is the mobile internet age, whether it is such as castles in the Internet 3.0 or the new mobile internet era, the role of the search engine is irreplaceable, but now the search engine still stay at the Gateway of 2.0, did not keep pace with the progress of the Internet.

Whether the search engine is "backward" does not mention, on and practical, to a certain extent, than the electricity quotient, social more strong. The pace of Internet progress will not stop because a single user does not use, on the contrary, it is like the rotation of the Earth, in the slow change, but it brings the user's sense of change is not very strong. The following is a summary of some of the changes made by the 2013 search engine, as follows:

Only dripping blood, no happy life

December 4, 2012, I wrote a "talk about the top ten search engines," the article on the domestic top ten search engines, including Baidu, search, Sogou, Youdao, 360 search, Instant Search, in search, Google, Bing, Yahoo (and so search on-line on December 18, 2012, Online in the back of this article, so did not appear in the inventory.

Take another 2012 years of the ten search engines and now compared to death, injury, can not survive many survivors, "The Survivor" a lot. Search engine is a high technology product, but since it can be called "The Internet Entrance" class product, it brings the flow dividend, is other products can not compare.

I describe this year's search engine is: only dripping blood, no happy life. First look at "dripping blood."

(1) September 16, 2013, Sohu announced that Tencent will inject 448 million U.S. dollars to the Sogou, and its search, input law and other business integration into the Sogou, means that the establishment of 7 years of the death of the search (the industry rumors of new beauty, many are from the search), even relying on the powerful Tencent Empire, It still falls after all.

(2) August 3, 2013, the Youdao announced the strategic cooperation with 360. Youdao Web, video, pictures and news four channels full access to the results of 360 search. Users search in the Youdao search content, will get "the following search results from 360 search provided" tips. So far, Youdao search in only.

(3) September 10, 2013, social search engine and so on Sina acquisition, founder team, and so search founder Liu on September 16, 2013, officially joined Baidu, as Baidu company Technology vice president. So far, the establishment less than a year, the main "social search" and so on-death.

(4) August 1, 2013, Pangu Search and immediately search the meeting announced the merger, November or so, Beijing business news, immediately search for a big revision, and the Xinhua news Agency under its search for the search results of each business jump. At this point, the establishment of two years of immediate search is gone.

(5) September 1, 2013, China Yahoo announced that it will adjust its operating strategy, starting from 0 o'clock on September 1, 2013, no longer provide information and community services, the original team will focus on the spread of the Alibaba Group's public welfare. Users open the domain name for cn.yahoo.com Yahoo China Station, has been unable to use. So far, Yahoo China died.

The big search engine killed nearly half, "the remaining fighters" only Baidu, 360 search, Sogou, search, Google, Bing is still hard work, the use of Bing users should be very few, although Google announced the withdrawal of China, but its good search engine technology, in the domestic still have a large number of dead loyal users, That is to say, only Baidu, 360 search, Sogou, search four, this is a naked search engine war with blood. (The following related to product issues, will be the four search engines to expand)

2013, search engine died a large number of, 2014 search engine death plot will continue to play it?

Changes in appearance, search engine "face"

Where is the visual feast of "one person, One world" in "Baidu"? "a article, I mentioned the search engine" face "problem, that is, search engine began to follow Google, users can search engine home page design, to avoid the first page open is a monotonous color, home page like a search engine face.

Baidu's skin-changing function began to come online in June 2013, users to open the home page, you can follow their favorite to choose skin, the latest functional evolution shows that the skin of Baidu home can already be recommended by the system such as landscape, flowers set, small fresh and so fixed skin, transform to user-defined process.

November 7, 2013, 360 with the film "China Good Voice" announced the launch of "with the star Custom, for you to turn" 360 Navigation skin design competition and film "China Good Voice" customized version of skin press conference. 360 of the skin is mainly reflected in the navigation level, the search engine's homepage has not changed.

Sogou Home Change the skin function and its original play, as well as the collection of holiday logo, as the user select the first choice of skin. Search more is to reflect the results on the custom, in search engine itself, not reflected in the skin.

Why do I value the search engine's "face"? The use of the search engine is almost the highest in Internet products, users need not only functional requirements, UI level is also a very important factor, in satisfying the practical conditions, so that products become more beautiful.

The evolution of search results, technology changes the world

If the skin is a search engine's table, search results are in the search engine. After 58, where to go to the successful listing, so that "good dad" Baidu sat on the middle page of the success of the strategy, two years ago, Baidu founder Robin Li put forward the "middle page" strategy, to where the listing, to a greater extent to verify the success of this strategy (whether it is accidental or inevitable, Baidu's emboldened have). Search engines in the 2013 actually change is very large, I call evolution.

Baidu:

(1) The results of the search display graphics and text modules. For example, when a user searches for a word from the titanium media, Guo Jing's Internet circle, search engine results below will be suitable for users to browse the small picture, the picture began to enter the search engine results, involving video content, the left will also have a video of the small logo, currently limited to most hot words, and search results of the site also related.

(2) original clearly marked out, and increase the article author, release time display. After users search for keywords, remove the title bar, the following will show the original light blue words, followed by the author's name, followed by the source and release time. Obviously, Baidu early increase to the original article value formally began to apply.

(3) User participation in search results. After the search keyword, after the URL, there will be a small icon, the user can choose to collect, share, evaluate, report, the user can be satisfied with the search results or dissatisfaction rating, these four options can be the user's own participation.

(4) Related search on the right. After users search for keywords, the right side will be based on the system recommendations related search results, such as Search Wemedia Alliance, the right side will appear from the media, from the media age, new media and other related recommendations, which is a semantic and relevant understanding.

(5) Search results of the second page of the head display related search. Massive search engine information, the first page of the search results if not meet the needs of users, on the second page of the head, will show three popular related search keywords, greatly save the user to continue to find the second page, and the subsequent search results spent time.

360 Search:

(1) Introduce the website comment mechanism. Search results under the orange-like icon, the user clicks, you can enter the site reviews the page, search engine results will directly show xx% praise, if it is the same keyword, two sites of similar content, evaluation of different words, will inevitably affect the user's choice (here is a disadvantage is that Non-well-known sites do not have this comment mechanism, to know that the search engine is open, small and medium-sized sites can be much more than large sites.

(2) combined with China Electronic certification services Industry Alliance, show whether the site is a trusted site. At the end of the search results, there is a similar to the logo of V, the user clicks, that is, to see the site's authentication information, whether it is assured that the site at a glance, if it is the Electronic business site, it will show the word of ease shopping.

(3) Integrated search. Users search for keywords in the 360 search, such as Anita Mui, will be presented by Anita MUI Information aggregation of search results, including Wikipedia content, movies, music and other content, users do not need to search for other information.

(4) Direct display of telephone information. Users in the search engine directly input such as "Chinese mobile phone" keyword, the search results will directly show the phone number, users do not have to point to open the search engine results in the phone, direct display.

Of course, in Sogou search results, there are many new evolution, and Baidu, 360 search for the evolution of a similar, the search strategy is to rely on users to add related modules to build the personal portal of search engines, its strategy the other several major search engine strategy is not the same. Some of the major search engine features also overlap, here is no longer to repeat.

The evolution of search engine results, is able to let users experience the search engine in the most direct way of evolution, the main technology of Baidu and the main security 360 search in the evolution process, there are some differences, but this does not affect the user's use, this difference, but is benign. Technology changes will lead to a great change in the search engine world, other sites want to get traffic from the search engine, it must be the search engine of the world changes in quality, technology will change the world, the Internet in the final analysis is the traffic flow of business, where is the flow? or in the search engine.

If you want to ask the 2013 search engine the most huimin thing is? I can responsibly tell you, is the "fraud Promotion total compensation scheme", the user because of the promotion of fraud information caused direct property losses, can apply for full payment, several major search engines have launched the program, Small white users no longer need to worry because the promotion link was cheated, this is the most practical.

Compared with the search engine itself, the surrounding ecology of the search engine began to build up gradually, such as the webmaster platform of search engine, advertising Alliance, user Experience Center and so on, these are the changes that the search engine took place in 2013.

This year, there is too much blood; this year, there are too many changes; this year, there are too many good, we are users, but also witnesses. Keep the pain of the product owner, leave love to the product users, pain and love intertwined.