2013 Freezer sales growth rate of two digits

"Sadie Network Message" October 22 news, since the second half of 2011, the three or four-tier market product penetration rate of rapid improvement and home appliances to the countryside gradually exit the policy, to the refrigerator industry has brought a negative impact, until the end of last year, the refrigerator market has remained in a tepid state. But from the first half of this year's refrigerator sales data, the market began to become hot. According to the "China's refrigerator industry Monthly Report" pointed out: the first half of 2013 refrigerator industry Overall performance is good, the first half of the production of freezer 9.723 million units, an increase of 10.8%, sales 9.842 million units, year-on-year growth of 11.1%, of which 4.184 million Taiwan, year-on-year growth of 16.5%. Leading enterprises are still Haier, production and marketing has always been the leader. Freezer sales can have such a good result, on the one hand, the commercial refrigerator adapted to the market demand, and another important aspect is the advantages of home refrigerators highlighted. Every holiday, dinner party will purchase a large number of ingredients, refrigerator storage space is obviously not enough to replace the refrigerator? Only used a few years, the quality is good, replace too bad. At this time, many netizens have said they will choose a freezer. According to the reporter understand, now freezer products are not the traditional impression of a huge shape, a single space, food frosting situation. In the first half of this year, "let the freezer Stand up" can be called a hot topic, Haier launched the vertical freezer whether in the shape or technology to meet the needs of consumers. Not only has oversized storage space, but also covers an area of small, so that the kitchen space more reasonable use, at the same time using a fully enclosed three-dimensional freezing system, drawer-style design, to achieve deep freeze and eliminate food chuanwei effect. Freezer products, whether external or internal technology has made considerable progress. Shape, freezer began to vertical, beautiful development, not only retains the traditional advantages of large space, but also catch up with the aesthetic effect of refrigerators; Technically, a refrigerator to change the traditional only a single frozen space of the State, research and development of both refrigerated and frozen drawer-style design, to ensure that different food classification storage needs. Now consumer choice is becoming more rational, in addition to consumers who choose refrigerators as refrigerator partners, some survey agencies have shown that many middle-aged women choose a freezer as home refrigeration appliances, the space capacity, durability and ease of use of freezers are important factors in making choices. A netizen posted that want to buy refrigerators for their parents, can be too large refrigerator, refrigeration space is basically wasted, so choose to buy freezer. This is a very common obsession, outside struggling children want to parents filial piety, natural to choose to meet the needs of parents products. Most of the reporter to the consumer is willing to choose freezer feel that the market is a low frost small rich freezer, the use of High-tech technology, so that the refrigerator to achieve the effect of low frost, not only to ensure the rapid freezing, but also reduce the user's trouble to defrost, the temporary visitors home is not worry, food materials with the use, can be described as fresh to the end. A consumer who is buying also told reporters this small rich energy-saving environmental protection, the average daily electricity consumption of 0.5 degrees below, do not worry about high energy consumption and electricityFegui problem. To sum up, the increase in refrigerator sales is not groundless, but the inevitable result of consumer rational choice. Meet the needs of consumers products are the market needs of products, based on consumer demand for product innovation and research and development is the sustainable driving force for enterprises.