2013 hand to greet the first round of big shuffle small team how to survive

Titanium Media in the visit to the hands of entrepreneurs in the process, but also more and more real sense, for the influx of entrepreneurs, in 2013, accompanied by the hot nightmare will begin: Products flocked to the market; So how do those small teams survive? "Deng Hai/Titanium Media Editor" to do industry is like playing Mahjong, in the play of less people, shuffle on hand rub; but if a lot of people are in line to play, then need to use automatic Mahjong machine to shuffle! No doubt, 2013, hand Tour will usher in the first round of automatic Mahjong machine Shuffle! Let's see who the red plasma is. 2012 Hand Tour Market, in addition to fire, or fire! According to the latest report released by the media, in the third quarter of 2012, China's hand tour market reached 1.69 billion yuan, the chain Rose 38.5%, up 103.6%. The reason why the hand swims the market is hot, the Titanium Media Editor outline has the following several points: first, the market potential is huge. Analysys International at the beginning of the release of the forecast, 2010 China's hand Tour market users of 135 million households, 2011 to 163 million households, 2012 is expected to achieve 215 million households, the chain growth of 31.9%, to 2014 will increase to 360 million households. PPS. TV Game platform general manager Shoshone Forecast, this year hand tour market scale will reach 3 billion yuan, each year may be 10 billion yuan. Second, at the beginning of development. At present, the end of the tour pattern has been set, the page travel into the Red Sea, hand tour market in the annual rate of 40%. But the hand tour is still in the initial stage, not only the market space can expand, the real big Guy also has not formed, everybody has the opportunity. Third, the entry threshold is lower. Four or five people, or even two or three guns, can also engage in development, save points, or even two hundred thousand or three hundred thousand can develop a game! With the same game for the end of the tour and the page, compared to the development of the end of the page and how to travel dozens of people, spend millions of Yuan bar. Compared with other mobile internet products, the threshold is also very low, such as the LBS application, not only need to collect a large number of data, but also need to integrate a large number of online and offline resources, the average input how much more than 10 times times the hands of the tour. Four, the profit pattern is clear. In other mobile internet products are still groping how to make money, hand tour with "game free, prop pay" traditional game mode, has begun to profit. There are a lot of users of the application of life, but sometimes the user is more than a cloud, not to make money can still die! Now it's a lot of small teams that can earn millions of dollars a day. However, after the first round of the big shuffle is coming, the fire is on fire. In the first half of next year, it will be the last window period for many small teams. Despite the illusion of the end of the 2012, it was a real problem for them to live or die in the 2013. Titanium Media in the process of visiting business entrepreneurs, but also more and more truly feel that the influx of entrepreneurs in 2013, I am afraid to start a nightmare, the elements that constitute this nightmare mainly includes the following three aspects: first, the products flocked to the market. More people are still in.into this market. And in 2010 before and after the first to enter the market hand tour company, a number of previous pilot products have been introduced in 2011, after familiar with the market, next year will increase the strength of the launch. The first batch of hand tour companies that have won the venture will also launch their own products next year. Shanda, NetEase and other online gaming companies are also forming their own hand Tour team, the first product will be launched next year. Next year's hand tour products will be much more than this year! Second, the cost increases greatly. The manpower cost, the development cost, the promotion cost all will raise greatly. More and more hand travel companies have led to strong demand for talent and inadequate supply, especially such as large companies such as Shanda influx, will certainly increase the manpower cost of hand-travel development. There are many products out, want to win, definitely need to improve product quality, want to improve product quality, will definitely increase investment, compared with 2009, many stand-alone game development costs have quadrupled! The increase in the cost of promotion may be the largest, but it is already very high. A number of hand tour developers told TI Media, the current development of overseas markets, each to obtain a user's promotional costs around 4-5 U.S. dollars, than 2011 has doubled. With the increase in the number of hand travel, want to make themselves stand out, you must increase investment, even if it is to brush the list, the cost will increase. Three, the big guy started pouring in. At present, the top ten page tour development has poured into the field of hand travel, Shanda, NetEase, etc. also began to form their own team. Just enter the field of their hands, the market control, as well as the grasp of the product than has been in the hands of the market experience a long team. But the bosses are relatively well-off, and a growing team that can raise the threshold of entry, have no money or have not yet produced benign cash flows will be severely squeezed. So how does a small team of hands survive? Daniel has the death of Daniel, small team also have a small team's living law. Despite the technical barriers to travel in 2013, funding thresholds, human costs, promotional costs, and the probability of failure, will be significantly higher than before. But for small teams, opportunities still exist, after all, to kill a piece of heaven and earth, need not only the technology, capital, can also survive in the cracks. Titanium Media Editors will interview the relevant investors and entrepreneurs of the recommendations, summed up as the following: First, big cows do not want to do. The internet is so big, all kinds of strange demand will exist, in addition to mass consumption, there are niche markets waiting for us to develop. Do not dare to go with Daniel to rob the mass consumer market, then do a minority business also earn. By industry, age, heart structure and other classification methods, occupy some small market. Second, based on an Android version of the counterattack. Everything has two sides, and its advantages are often its disadvantages. At present, the two main mainstream platform for iOS and Android, the former advantage is that only the Apple App Store a channel, just need to do it on the line, do not need to open other channels. But as the app for iOS apps soared, so did the problem, and it was like a room with a lot of people, but there was only one door, and there would be very few people who could send it out. and the promotion of Android system games involves two hundred or three hundred platforms andChannel, seemed too trivial. But the platform and the channel Overmuch also can bring another question, that is the platform, the channel survival pressure also can be very big, their competition is equally intense. According to the titanium media, a lot of good games are between the platform to rob each other, and some even get a good game to help its ranking pull up. So this is a good thing for companies that are serious about making products. Through the good product attraction platform, obtains the market recognition, has certain popularity, then attacks the iOS and so on also may not be necessary. Third, WP and WIN8 opportunities. Compared to Android and iOS, WP and WIN8 appear too new, the game is still very small, easy to stand out, while platform companies, mobile phone manufacturers, and so on developers to give a lot of concessions, even direct cash subsidies. Not only has the benefit, but also has the opportunity, this platform has just arisen, the development and the promotion expense are not many, to just start small team, naturally is a lot less risk. Next, the titanium media will continue to pay attention to different regions, characteristics of capital, different entrepreneurs of the survival status.