"2013 Home Power Network Purchase Analysis Report": China's domestic market for the purchase of domestic buyers to reach 133.2 billion yuan

Tencent Science and Technology (Fan Yong) March 7 News by the China Institute of Electronic Information Industry development, China Electronic newspaper jointly released the "2013 Home Power Network purchase Analysis report" shows that China's domestic market for domestic buyers of the network size (including mobile phones, tablets) reached 133.2 billion yuan, 3C purchase Market Size accounted for the overall net purchase of 19.4%, annual growth rate reached 50%. Among them, flat-screen TV, refrigerators, washing machines, air-conditioning and other four types of large household electrical appliances accounted for 25.9%, reached 34.5 billion yuan.

In the television, 2013 China's online sales of flat-screen TV retail volume of about 5.8 million units, retail sales reached 17.6 billion yuan, the year's online sales have accounted for the overall sales of 12%, retail sales accounted for 9.8%. White electricity products, air-conditioning online market year-round retail volume of about 2.35 million sets, retail sales of nearly 6.7 billion yuan, the growth rate reached 109% and 104% respectively; washing machine online sales volume of about 3 million last year, retail sales near 4.2 billion yuan, online retail volume and retail sales year-on-year growth of 135% and 127% respectively; Refrigerator Online retail volume growth fastest, nearly 3.5 million units, a year-on-year increase of 140%, sales of about 6.1 billion yuan, the year-on-year growth of 145%.

In addition, the impact of recent haze weather, the air purifier online retail volume and retail sales have achieved substantial growth. 2013 Air Purifier Online market Total retail volume of about 2.8 billion yuan, accounting for the overall market of 50%, as the offline market with the important channel.

At present, the concentration of electric business channels to further improve, Jing-dong, cat, Suning easy to buy "three" eat 90% of the market. Among them, Jingdong in home appliances and 3C digital market share from the first half of the nearly 50% to the end of the 55.6%.

Traditional home appliances manufacturers have also begun to transform the Internet, and accelerate the online layout.

Experts predict that 2014, "electric business War" will continue in the field of household electrical appliances, in the all-round competition from marketing to services, prices and products are still the focus, but the weight of products will be more and more big. On the basis of the logistics infiltration to the three or four-line city, the competition center of the Home Electric network will extend to the three or four-line city, and the county and city-level market will be the pioneer town of the 2014 's power network purchase. Along with the channel and the brand Enterprise to the Netizen demand further excavation, also along with the traditional enterprise "the Internet Transformation" thorough, will appear more and more has "the internet characteristic" the net buys the electrical appliances product, the customization is irresistible.

At the same time, the home grid market product variety more abundant, more and more complete market structure, net shopping products cover High school low grades, and gradually to high-end translation. The age of the Internet buyer will extend to both ends. In particular, it is worth looking forward to, in 2014, the age of 40 years and over the purchasing power of consumers will be more stimulated, to become home appliances online shopping market.

In addition, the home grid market to become the manufacturer of emerging category products test water and sales of the best platform, dedicated online brand will be a large number of emerging industries, new hotspots, new opportunities will continue to emerge. With the mobile end of the transaction volume increased, Alipay, micro-credit payment and delivery of goods to make payment methods more flexible and convenient.

The report predicts that sales of the country's power grid market (which does not include mobile phones and tablets) will reach 13% of total household appliance sales in 2014 years.