2013 How the webmaster should send out the chain

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2012 years later, for the vast number of colleagues to do SEO, you still have a lingering fear? For doing the medical website SEO children's shoes, you are going to give up? The 2012 search field of turbulence is too big, Baidu is moody, let countless webmaster also suffer. However, 2012 has passed, all this has passed?

Of course not. We should never expect Baidu to punish the site and guilt, and more to reflect on their own methods of operation. Baidu, including other search engines are not opposed to SEO, but you must not go astray. Many experts predict that 2013 of the search engine war will be more intense, which also determines the search for the boss did not relax the scope of user experience, the bottom of the SEO people are delusional use heretical to get the benefits.

2012, Baidu really hurt a lot of seoer heart, which is the most unforgettable in the chain, the medical site is to be hit into ruins. We can be very sure that every time Baidu algorithm updates, will be eliminated a large number of errors or not the wrong SEO operation methods, if you are still stubborn, doomed to be killed, just sooner or later the problem. So, after 2012 of the many havoc, 2013 should be how to send out the chain?

First of all, the previous concept of the chain must be transformed, especially for the outside chain Commissioner is of great significance. 2012, I believe that many outside the chain Commissioner will say that they are coolie, dry is the physical life, every day by the director of the mechanical operation of the chain, a daily hair hundreds of of a minority. But in 2013 years, the bitter days will come to an end. Because this kind of bulk hair outside the chain method is doomed to not long-term strategy. We can think so, all can bulk operation, one day can hundreds of external chain are not good outside the chain. 2013 good outside the chain of standards is no longer to win by quantity, but with quality, it is no longer physical strength, but brain. Therefore, in 2013, outside the chain of Commissioners will be issued every day the number of the chain must be down, because they each send a chain, all need time to think, need time to design this chain.

Secondly, the selection of the outer chain platform should be changed from the previous platform to the selection platform. In the 2013, can not see the platform on the swarmed, in fact, many platforms take into account their own interests are gradually heightening the threshold of the link. From the new, the scarcity of the platform should be outside the chain of Commissioners to focus on, each platform should be the most suitable for their own. Those can be a large number of people swarming out of the chain of the platform everyone should not go to the fun, lest be Baidu sweep. Looking for a platform should start from two: first, find some other people did not find the platform, that is, there are not many people to send out the chain of the platform, so that you are unique to the chain, and the second is to cultivate some of their own platform, such as upgrades, gather popularity and so on, so that the platform only belong to themselves, with exclusive privileges. Do this two points, your outside the chain platform is irreplaceable, for Baidu can also be a point of order.

Finally, the most important point is the design of the external chain. If there is a good platform, but the form and content does not pass, but also a kind of garbage outside the chain. So, how should we send it? We return to the link the most primitive role can be understood. What is the meaning of a link? Very simple, is clicked! An outside chain that no one clicks on is like a keyboard that no one taps, loses its most true meaning, basically can be discarded as rubbish. For the chain is the same, you leave the chain if no one clicks, in the eyes of Baidu is no value, can be judged as a garbage outside the chain. If you want to let the chain someone click, you need to find ways to design a click demand, which is the future of the outside chain Commissioner needs to conquer one of the difficulties. The previous kind of secretly inserted links, posts in the abrupt links, the bottom of the endless advertising links should be abandoned. A really good link should be seamless convergence and integration with the article, is an indispensable part of the article. This is the first requirement of the chain of the post quality is better, can not be readily pasted over, because only the article has a look, can attract users to read carefully. Then the link is very natural to appear in the article most needed position, this position must be implied the user clicks the demand.

Said so much, in this summary: 1, 2013 of the external chain should be used to design the external chain, rather than using physical bulk operation of the chain; 2, the outer chain platform should have irreplaceable; 3, the chain should be to the people, not to the search engine hair. On the basis of these three points, the wider the chain spread the better.

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