2013 How to make our site ranked stable

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Recently I do not pay less attention to Baidu's every move, although the official out of the announcement than before, but the ranking is still unstable. We can see that the competition is slightly bigger keyword, the ranking will be very unstable, take our mechanical site to say, like "stainless steel ball valve" This term, competition is not very big, but also belong to the words of competition. As long as we look at several sites ranked first and second, it is not difficult to find these sites in one place a week.

Some people will say that the competitive word ranking is not stable, but you have not found that the rankings of these sites are not to be squeezed by other sites, but the search engine algorithm changes to your site down.

If it is before, we do a website not how long to rank can do Baidu home page. But now, no matter what you do, you still can't. I think now Baidu algorithm will be outside the chain and the update frequency of the article is not counted in the ranks, if you still use the previous optimization method to do the ranking of the site, I believe only dead. Now do the site rankings, if it is for Baidu optimization, must be in the user experience degree above. When we build a good site, we should look at the site from the user's point of view, if found bad place to hurry to remedy. Here's a detailed description:

The first step: to see whether the layout is simple and comfortable

I see a lot of webmaster site layout is very messy, no outstanding focus. Is someone else to search for a product to your site, but your page there is no such products, you have to show the page on the other pages, or no link to the user needs of the product, which greatly reduced the user experience.

Solution: should be reasonable planning, so that the layout and layout of the classification of related, reasonable structure, looks not disorderly, highlighting the focus.

Step two: Whether the content of the article is readable

I see a lot of stationmaster every day write original article, write very tired, but their website rank is not good. And there are a lot of webmasters do not have to write any articles every day, and their rankings are very good and stable. Not that Baidu is good for them, bad for you. Search engine is non-discriminatory, the only possible reason is that your website article readability, the user to your site, see the content is all a mess, the sentence and the next sentence are not coherent, such articles people will like it?

Solution: Write the quality of the article every day, the article is no more, in the fine.

The third step: the correlation and stability of the outer chain

In fact, we do the outside chain and do content, like to seriously do. Do not think that Baidu can be included in your site to upgrade rankings, to know that the Baidu is now very intelligent, we in the chain above, in addition to let Baidu included, mainly to see the quality of the chain. Whether and your site-related, your chain is to guide others to the role of your site, only to solve the chain of quality and external chain of user experience to make the ranking stable, your chain is considered high-quality.

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