2013 How to optimize the Enterprise website in the New Year?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Before doing the medical industry, this year into the corporate web site, is also a lucky, this year's Baidu constantly adjusted, from February out of the green Luo algorithm, May released the pomegranate algorithm, June Mars program also appeared, July, Green Luo algorithm 2.0 listed, Baidu almost every month to make a adjustment, August Baidu will release what new adjustment? In the face of the constant adjustment of Baidu, formal corporate website how to optimize?

From last June, Baidu on the medical site of the big adjustment began, Baidu on medical treatment at the moment, the hospital was hit, is because the inside is false information, enterprise station is not, it is not the information inside the Baidu hit, Baidu is not very concerned about the enterprise station, how to optimize?

From this year's continuous adjustment of Baidu, whether medical websites or corporate sites, each of the blows around these several reasons: 1. The site itself user experience is not good, the quality of the content is not good, do not like the reader, garbage outside the chain too much, outside the chain over optimization, site keywords over optimization. 2, bidding is also constantly doing, because the bidding is to pay Baidu, which is also a blow to optimization.

Even if the above continuous, optimization is also a way of life, there is no optimization, so many sites rely on the auction is not realistic, plus Baidu algorithm for the user experience is poor site, improve the site user experience degree is to optimize the need to do. For the optimization of the webmaster to do a good job in the station optimization and outside the station.

One, station optimization

1, the website keyword: This is very important, the key words write well, to the website rank has the very big help, this keyword needs to be online before the site, the industry competitor analysis, in the site before the site to write a good word, because, once the site online, Baidu included, and then the site title to modify has a great impact, The equivalent of letting Baidu know you again, is from the zero start.

2, the site layout: A Site page layout is very important, not only for optimization, directly determines the user experience, the site jump rate, the home page clearly appear users need things, you can improve the user experience, so as to improve PV, reduce the bounce rate.

3, article quality: From the emergence of pomegranate algorithm, content has become a site's core things, users to enter the site, that is, through the article to solve the demand, if the article content does not attract readers to continue the interest, the bounce rate will improve the site is not good, so the title of the article, the content must be relevant, clear levels, Do some related articles links to improve the user experience.

4, the website opens the speed: Access to the site's customers do not have so much time to open the site, has been waiting for the site to open, not get what the user needs, it will naturally close the site, the site opened the dormitory is very important, affecting factors are: server instability, home css,js, pictures loaded too much.

Second, outside the station optimization

Since last June, Baidu algorithm is constantly updated, this February proposed the green Lauren algorithm to keep doing external resources webmaster All of a sudden no confidence, the sale of links has become the target of the attack, even if the sale of links to the site will be punished, now the outside of the chain more and more difficult, even if included today, a few days later.

July Green Rose Algorithm 2.0, soft platform, news platform, level two domain names have made adjustments. Soft article even if the release will send a strong correlation of information, not simply to do outside the chain. Do outside the chain, as far as possible to ensure that included, ineffective outside the chain as far as possible not to do.

Enterprise Station Webmaster should be at all times data analysis, observe the changes in the site, such as the daily website articles included, the chain included, the total site included, snapshots, traffic, ranking and so on.

Website optimization is a need to adhere to the process of long-term, hard pay, there is always return, reproduced please specify: Webmaster www.ganggeshanban.org