2013 How to optimize the medical website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Believe that there are many to do the medical industry webmaster will feel that 2012 is our biggest headache of the year, Baidu in this year to our blow is very big, so many webmaster lost confidence, we all think that the medical site optimization has died, but really is this? The new 2013 years how do we deal with Baidu's ranking changes?

First, let's comb through the entire Medical website optimization process: Patients through the search keyword to our website-and then into the homepage-into the inside page and the article page-and then consulting-appointment-to the hospital this process although a lot, but we can optimize the responsibility is how to let our keywords have a good ranking, So that more users to visit our site, thus bringing consultation, so the keyword ranking has become our most core things to optimize. So how do we do the keyword ranking?

In fact, the Optimization keyword ranking is not as simple as we think, because now Baidu constantly update ranking algorithm, the most stringent medical treatment, so the current medical web site optimization is the most difficult, because there is no other than a few: 1, Baidu think our medical website user experience is not good, article quality is too low, over optimization. 2, Baidu in order to allow more medical companies to invest money to do the bidding, can only optimize all of these companies to pull out the light. 3, the medical profession is sensitive industry, easy to be restricted by policy.

But we really can't? In fact, because we can choose a right way to go, so that Baidu will not embarrass us, so what is the right way to optimize it?

One: Station optimization

The internet will come out tens of thousands of websites every day, some of these sites are very good, some very rubbish. Slowly infiltration to the Internet, Baidu will be calculated rankings bring great interference, so Baidu will pay attention to the early stage of the new station, because the early stage is easy to judge a site's pros and cons, so our focus is to: the site must do all the work before the line, the specific work as follows:

1, site keywords: such as the first keyword, column page keywords and article page keywords, these need to do all the adjustment before the station, because if you are online after the Baidu included, if you too much change the title keyword, Baidu will think that the site is not friendly, irregular, and thus will not give a good ranking.

2, the site layout: This is also very important, because this directly determines the user experience and the site bounce rate, a simple, clear layout allows users to quickly find what they want, so you can improve the user experience, thereby reducing the bounce rate.

3, the website opens the speed: Because the user is through our one website link to enter our website, if the user has been waiting for 20 seconds can not see the content of the site, users will be very easy to lose, this open speed is affected by a number of factors: the main Web server and the home page add-on too much lead, so this is also very important, Because Baidu will also take the site bounce rate as a measure of the quality of a website logo, thus deciding whether to give us a good ranking.

4, article quality: This is also the core of the site optimization things, because the ultimate goal of users to the site is to access the article to solve the user needs, so how to write the article to meet the needs of users? In fact, the article is good or bad mainly fancy points:

1, the article title is consistent with user needs: such as a person to understand the treatment of rhinitis patients, in the rhinitis column to find a long time did not find such a title article, so that users are easily lost, so we need to write more of these users concerned about the topic as the title.

2, article layout clear: A clear layout of the article page, will give users a certain sense of beauty, so even if the article long users are willing to read, if you write a good article, poor layout, users will also be very disgusted, will not have to continue to read the idea.

3. Original content of the article: This is also very important, on the one hand, whether the article is Baidu included, to a large extent, depending on the content of the original article, because if the user went to Baidu search a keyword, the content of the article is all the same, so that users will be disgusted with Baidu, that can not meet user needs, So the original degree of the article is very important.

4, User guide: If you want to allow users to stay on your site longer, need to do a good job of guidance, such as an article on the treatment of rhinitis, when the user read, if you can meet his needs, will leave the site, then we can at the end of the article plus a rhinitis treatment costs recommended reading it? So the user read the treatment, but also potential for treatment costs want to have a certain understanding, so that user viscosity will increase, so as to better meet user needs.

Second: Outside the station optimization

In June 2012-August Baidu's two major updates, completely subversion of the previous optimization method, because if Baidu is not outside the station to adjust the optimization, will give their future work to bring great interference. The specific reasons are as follows:

As more and more people join the Internet, new internet companies are joining the network every day. Traditional network optimization companies are recruit a group of outside the chain of people constantly bulk hair outside the chain, regardless of the chain of good or bad, as long as you can stay in the link of the place every day, so that every day will make a lot of junk outside the chain, and Baidu to promote the ranking of the key to a

But these outside the chain is the user really recommended, we send out the chain will interfere with Baidu rankings, because Baidu does not know that our outside the chain is to do their own or the real user to provide, so Baidu's latest ranking algorithm on the external chain of this larger audit efforts, then how do we send outside the chain?

1, outside the chain release platform: Because only relevant platform, the user left the link is the most real, for example: a forum on rhinitis, the user discussed the most is rhinitis problem, so leave a knowledge of rhinitis link, such a chain only has authenticity, thus will be people click and visit, if a rhinitis forum, You send a car to sell the link, these are not users concerned about the issue, such links are not users really recommend, so we have to find out with our chain-related forum hair.

2, the distribution of outside the chain location: This and the above mentioned in the station article User guide a truth. For example, someone sent an article about: their own rhinitis disease, now more and more serious do not know how to do the posts, many of the user estimates will also have a lot of rhinitis patients, then we add a paragraph in the reply: "Rhinitis disease if not timely treatment, our health will bring some harm, long-term continue to aggravate rhinitis disease, So the treatment is very important, recommended XX treatment of rhinitis more authoritative, the effect of a better hospital: xxxxx "so the guide will make the link more valuable." Of course, now it is difficult to leave a link, mainly people do not do outside the chain, leading to a random plug outside the chain, so that many forums prohibit hair outside the chain, which is our most worried about,

3, outside the chain is included: A chain by the Baidu rankings, the most important thing is to be included in the chain, so the link is very key, so this will involve the external chain of the weight of the platform and the quality of the article outside the chain.

4, the chain exists for a long time: because the chain if the earlier is included in the calculation rankings, after being deleted by the forum, such spiders crawl again, if found not to find outside the chain, will give us the right to drop, thus affecting the keyword ranking, so a long-term pure in the chain is the most helpful to us.

5, the number of outbound chain: This Baidu will also consider this aspect, should be for if a new station, the early period of a large number of outside the chain import, this will be easy to let Baidu identification is in the excessive optimization, which will hit such sites, the general external chain quantity needs in a range more appropriate. It is recommended to do 5-10 high-quality external chain According to the website situation every day.

6, outside the Chain link form: I believe many people know the anchor text outside the chain is the most powerful way to pass the weight, so many people will do anchor text links, but do anchor text also need to be based on the situation of the site, the site as far as possible do not do a lot of anchor text.

Outside the optimization outside the chain is only part of the chain of the platform there are many, can be blogs, forums, questions and answers, Baidu products, list network, library, message, etc. in short, in the right place to leave the appropriate links

Now because a lot of medical sites are Baidu K, the current excessive period how to not let the company losses? It is important to seek a third platform, because Baidu currently gives a good ranking for these platforms. For example, news sources, large sites of health care section. Good doctor, 120ask Expert certification cooperation, these are the resources we need to dig.

The above talk is relatively broad, then if these things and their own website link it? The most important is the data analysis, because only the analysis of data we can better understand what we have done in the end has no effect, then the main data analysis?

1, the website daily data: For example, the website collects, the snapshot, the reverse chain, the rank these need to do the daily statistical work, only then can understand the website newest situation and the Baidu change in time.

2, the site contains data: The site included in the article and not included in the article do a good job of data statistics, to find out which is included and not included in the difference between, thereby increasing the amount of collection.

3, the site's external chain of data: This also needs to do statistics, and external chain form do a good job of data statistics: such as daily outside the chain of numbers, which anchor text form of how much, the number of plain text and the form of the signature. and the external chain keyword do a good job of statistics, so as to better understand which outside the chain to promote the ranking of key words have a role.

4, other statistical tools: such as CNZZ, Baidu Webmaster Statistics, these users will visit the site has a more comprehensive and meticulous analysis, we mainly look at the user jump rate, the main page jumped out rate and the text jump rate, analysis of high jump rate and the low rate of the page before the pros and cons, thereby improving the site.

If we do more of these, I believe that the site will be more and more good, in fact, as long as we work hard to do the station, we will get what we want. Just a matter of time, optimization is not urgent, need to have some patience and patience. You may think that this is my personal opinion, not necessarily valid for the site, but I feel I can only do so now, there is no effect to know, SEO is always in practice to know right and wrong.

Finally, I think four words to describe the 2013 medical site optimization is more appropriate: inaction. Million change the pope, I believe everyone will use the same!