2013. How to prepare for a rainy day?

The two conferences focus on electricity business

2013, the electricity quotient proposal increased markedly

In early March 2013, electronic commerce became the focus and hotspot of committee members and delegates in Beijing. Compared with previous years, the number of proposals and bills for e-commerce industry has increased markedly, involving more in-depth and extensive content. Including Jindong, MA, Wang Fill, CPPCC, Sun and Xu Xiaolan, and many other members, representatives put forward the development of support for the electricity business policy, the legalization of electricity dealers, electricity and tax, the electricity business to the countryside, the electric business infrastructure and other aspects of the program, which makes the social hotspot of E-commerce once again much attention.

Analysis of the reasons for the increase of electricity quotient proposal

E-commerce is the "Twelve-Five" strategic emerging industry identified by the state. E-commerce is the national "Twelve-Five" planning of strategic emerging industries. March 5, in this year's two sessions, Premier Wen Jiabao in the "Government work report" again, the positive development of online shopping and other new consumption patterns, which further affirmed the status of E-commerce in the development of national economy.

0 important components of network retailing. E-commerce has become an important part of China's strategic emerging industries and modern circulation mode. Online shopping has become one of the most important applications of Internet. According to the Ministry of Commerce statistics, China's E-commerce transactions in 2011 the scale of nearly 6 trillion yuan, the share of GDP has risen to 13%. In 2012, China's online shopping market turnover of more than 8.1 trillion yuan, net purchase volume accounted for social consumer goods retail total proportion of 6%. Among them, the total network retail sales over 1.3205 trillion yuan, far more than the same period of Chinese social consumer goods retail total real growth rate. At the end of December 2011, China's net buyers reached 194 million, and the penetration rate in netizens was 37.8%. By 2015, China's e-commerce turnover will surpass the U.S. as the world's largest e-commerce market.

E-commerce drives traditional economic transformation. Network retailing has gradually evolved from "four sides" commercial form, namely "marginal crowd consumption, marginal businessman management, marginal net goods supply, marginal business model" to "four main", namely "mainstream crowd consumption, mainstream business operation, mainstream net goods supply, mainstream commercial model". In particular, from the beginning of the 2012 electric Shangyuan, the traditional retail enterprises have started E-commerce business, making 2013 for the traditional retail business of the key years of change, this will also accelerate the development of E-commerce in China's process. The rapid rise of electric commerce has greatly influenced and driven the development of traditional industries, which plays an increasingly important role in the economic transformation and social development of China.

The development of electronic commerce norm

Integrity

Credibility is the representative of the two sessions this year, Commissioners of the proposal to focus on the proposals. CPPCC member of the National Committee, Suning Electric Appliance Chairman of the Jindong on the standardization of E-commerce market order to improve the relevant legal system proposals, the Government to improve the development of e-commerce environment, establish and improve e-commerce laws and regulations, standard system and E-commerce credit mechanism, encourage the development of payment platform, Self-built Logistics Base, Self-logistics distribution system, such as electronic business services supporting industries, to create a good electric business support system.

Honesty is the lifeline of electronic commerce and the basis of the healthy and sustainable development of e-commerce. Compared with the rapid development of electronic commerce, the current e-commerce regulatory construction lags behind, market access, service supervision system, credit system, statistical monitoring system, industrial investment and financing mechanism need to be established. Internet shopping in the field of infringement of intellectual property rights and counterfeiting fake and shoddy products, such as illegal and criminal phenomena occur, once the network infringement, the locking of infringement evidence, the difficulty of obtaining evidence of infringement, to solve the problem of infringement disputes. Trustworthy, safe and convenient network shopping environment in a certain degree is not completely complete.

Pay

Payment is also the representative of the two sessions this year, members of the electricity business proposal to focus on. The proposal of the National Political Consultative Committee member, the Central University of Finance and Economics, Professor Qiang, on vigorously promoting third-party payment business innovation, the central bank should promulgate the innovation guideline of the third party payment organization as soon as possible, promote and correct guide the payment Business innovation, encourage the third party paying organization with good business condition and strong wind control ability to pilot innovative business first, Reduce the approval process; financial institutions such as commercial banks and third party payment agencies to strengthen innovative cooperation.

The CPPCC member, deputy director of Zhejiang Provincial Forestry Department, Wu Hong's proposal on using e-commerce to develop small and medium enterprises, proposed to speed up the establishment of a network bank closely integrated with the electric business platform, accelerate the financial system innovation and promote economic transformation. Under the new Economic development environment, the financial system should be adjusted and innovated with the Times, and the policy should be more inclined to small and medium-sized enterprises to promote economic transformation.

Third party payment has the dual attribute of Internet and finance, which plays an important role in promoting the electronic payment of domestic payments. After 2005, the third party payment institution entered the period of high speed development, and presently formed an industrial chain composed of the users, commercial banks and other financial institutions and non-financial organizations. Since 2009, China's E-commerce has entered a rapid rise in the stage, after Taobao, Beijing-east, Pat, when, new eggs, a shop, such as the network of operators have been exerting force, intensified the industry competition situation. With the popularization of new technologies such as mobile Internet, a large number of commercial models based on mobile payment have been explored in the experiment. The rapid development of e-commerce provides a new impetus for third-party payment business innovation.

Invoice

Network invoice is also the representative of the two sessions this year, members of the electricity business proposal to focus on. In the February 6 before the two sessions, the National Development and Reform Commission, the Ministry of Finance and other eight ministries issued the "on promoting the healthy and rapid development of E-commerce notice", said this year will be Beijing, Guangzhou and other more than 20 cities to carry out network (electronic) invoice application pilot, to standardize the online purchase invoices. The State Administration of taxation recently issued the "Network Invoice management measures" will be implemented from April 1 onwards.

The net invoice means that the unit or individual can login to the tax invoice system via Internet, in accordance with the provisions of the invoice to enter invoices, the purpose is to provide taxpayers with invoices through the network to purchase, issue, cancellation, access, inquiries and other business, with "online invoicing, digital anti-counterfeiting, comprehensive monitoring, inspection and convenient" characteristics. As long as the enterprise can access the Internet, can according to its own actual situation, select the use of computers, mobile phones, invoicing equipment, such as real-time online invoicing, transmission data, the realization of the online purchase of ordinary invoices, and so on, reducing the return to the tax authorities for the purchase of invoices, inspection and other tax procedures, and correspondingly reduce the tax hall work pressure. In fact, the network invoice has been piloted in Jiangxi, Qingdao and other fields since 2009. Network invoice in the pilot area, the convenient network invoice has begun to replace the tax control machine, but also from the source to solve false invoices, genuine votes and other issues, to protect the national tax revenue. The network invoice is a step-by-step work of the State administration of taxation, not a new deal for electric dealers.

At present, Jingdong Mall, the cat, such as a number of electronic business platform, can provide regular invoices to the net buyers, and some even on the introduction of the product page on the emphasis will provide regular machine to play invoices. The application of network invoices, including small and medium sellers, such as electronic commerce platform merchants should be the application of national network invoices as a standard and further promote the development of E-commerce an excellent opportunity. The network invoice is the government e-government and the enterprise's electronic commerce seamless docking important content, will undoubtedly further enhance these electric commerce platform Merchant's invoice to issue the efficiency, is advantageous in standardizing the invoice to use, and strengthens the consumer to the online shopping confidence effectively.

2013 How to make a rainy day for electric business enterprises

In any case, 2013 of electric dealers will certainly usher in a new threshold. The annual sessions are often seen as a barometer of the government's economic regulation, which can be used to analyze the future trends of all walks of life. The two sessions are different from the previous one, many representatives of the electric business enterprises, the proposal is controversial. From these proposals, we can see how the future of the electric business development trend?

The Government attaches great importance to the development of electric business

Before the two sessions, from 24 to 29th, Wen Jiabao, the former premier of the State Council, hosted three meetings in Zhongnanhai to hear the views and suggestions of the Government's work report (draft). Ma and Jack Yun both entered Zhongnanhai to discuss with the premier the Internet industry and how to integrate with traditional industries. Wen said that "informatization not only changes the mode of production, but also changes the way of life, will bring a profound technological revolution." We must respect the entrepreneur, respect the entrepreneur, creates the equal competition environment for the different type enterprise, this is related to the future. ”

In his report on the work of the two governments, Wen Jiabao mentioned the development of E-commerce in the past 2012 years. One is in the promotion of stable and relatively rapid economic development, stressed: "To expand domestic demand, especially consumer demand is China's long-term stable and rapid economic development of the fundamental foothold, is the focus of this year's work ... Actively develop the network shopping and other new consumption patterns. The other is to emphasize in the way of speeding up the transformation of economic development: "To promote the optimization and upgrading of industrial structure." Promote the healthy development of strategic emerging industries ... The development of a new generation of information technology, strengthen the network infrastructure construction, promote the integration of the three networks to achieve substantial progress. ”

Electric business is a strategic emerging industry in the 21st century

In this year's government work report, the information industry as a strategic emerging industries are highlighted. This shows the important position of the strategic emerging industry, which will be listed as an important breakthrough to realize China's economic transformation. In particular, in contrast to the "fair treatment" of seven industries in previous years, the Government's work report this year made a special note on the new generation of information technology industries, pointing out that "there is still a lot of room for development of the next generation of information technology". "Because the information industry has the technical, the forerunner and the strategy, its role in the strategic emerging industry overall development process is huge."

Ministry of Industry issued the "E-commerce" Twelve-Five "development plan" proposed that China to 2015 E-commerce turnover reached 18 trillion yuan. In the next 5 years, China's e-commerce growth at least 10 times times the space. We believe that in the next 5-10 years, the government will continue to adhere to the "Water fish", "Open and invigorate" policy line, E-commerce will become the leading mode of business operation in the 21st century, and the development of China's leading strategic emerging industries, and China will also form the world's largest, The most perfect electronic commerce service system, has the most competitive E-commerce basic service enterprise, and finally realizes the electronic Commerce application scale ranks the world first goal.

Guangdong Province and Guangzhou in the two sessions after the rapid introduction of the promotion of e-commerce to encourage and accelerate the development of advice, to provide policy support for local electric business development. In Hangzhou, Hangzhou Mayor Shao Jianwei also said in the government work report that 2013 will explore new consumption patterns, vigorously cultivate network business, do strong e-commerce industry chain, encourage residents to expand online shopping.

Governments around the great enthusiasm for e-commerce, in the tax, talent, finance, financing and other aspects of convenience, will promote e-commerce to continue in recent years the high-speed development period. Most countries in the world to implement the tax neutrality principle of e-commerce, do not add new taxes. Countries are aware that in order to promote the development of E-commerce, tax exemption at a certain time, tax reduction is a very effective means, which in developed countries, developing countries are equally effective. Therefore, when formulating the relevant tax policy, the Government will continue to promote the development of E-commerce as the main line, adopt appropriate tax preferential policies, especially for Consumer-to-consumer sellers who are mainly small and medium entrepreneurs, and encourage their development in order to achieve the policy goal of promoting employment and stimulating domestic demand market.

Three or four-line cities and villages are a huge potential market for electricity dealers

Electric dealers in China's one or two-line cities have been rapid development, but more than 60% of the three or four-line consumption growth rate, has been much higher than the traditional consumption as the main force of one or two-line city 40% consumption growth. The release of the three or four-line city's consumption capacity is the main source of growth for China's expanding domestic demand.

According to the 31st China Internet Development Status Statistics report, as at the end of 2012, China's rural internet users reached 156 million, accounting for the overall proportion of Internet users 27.6%. 2012, Alibaba each big platform agricultural product turnover nearly 20 billion yuan. Therefore, in this session, how to use E-commerce platform to assist the development of rural economy has also become a number of representative proposals in the bright spot.

From the point of view of market economy, e-commerce has greatly reduced the cost of farmers ' sales in the development of rural economy, on the other hand, it is easy to find effective purchasers through network. Agriculture has the characteristics of strong regional, seasonal, low standardization of products, and low quality of producers, which has greater natural risk and market risk. E-commerce through electronic data transmission technology to carry out business activities, can effectively solve the traditional business activities in the information transmission and logistics distribution of time and space obstacles. Therefore, agricultural electricity dealers can effectively reduce the risk of agricultural transactions. In fact, e-commerce led the rural economic development cases abound. Sichuan Qingchuan, a tea shop connected more than 4,000 local farmers. Jiangsu sha "Furniture Village", Hebei Qinghe "Sweater Town", Zhejiang Yiwu "Green Rock Liu Cun" and so on, rural shop has shown the cluster effect ... With the two representatives of the two countries to the electric business into the countryside as a major event in the development of E-commerce after the proposed, in particular, the central government in 1th this year to put forward the construction of "family farm", a standardized service in the family farm rural electricity business platform will be born in the near future, this becomes in the information age to achieve the farmers "leave the soil", "Get rich on the spot", thus become the crack of "two yuan economy" of Chinese urban countryside.

Mobile Commerce and payment is 2013 electric Shanglanhai

Based on the smartphone payment breakthrough and SNS, lbs and other applications O2O (Online to Offline) will become the 2013 electric business of the blue Ocean. At present, although Tencent, Ali and other electric giants, although Taobao, Alipay Mobile client, micro-letter, two-dimensional code payment, voice payment, shake a roll payment and other new technologies, new program form layout O2O market, especially based on the micro-letter open platform of various network marketing applications.

By using the micro-letter open platform, the application developer can access the third party application through the micro-letter Open Interface, and the application of the logo can be placed in the attachment column, so that the micro-trust users conveniently in the session to invoke the third party application for Content selection and sharing. In the micro-letter, users can also be scanned to identify two-dimensional code identity to add friends, focus on the enterprise account. Enterprises can set their own brand of two-dimensional code, with discounts and concessions to attract users to pay attention to open up O2O line under the marketing model.

There are many examples of using micro-letters as marketing tools. such as the great Yue City through the "open micro-life privilege"-micro-Life Membership card, dedicated to landmark shopping malls of large-scale activities. Micro-letter users as long as the use of micro-letter scanning Chaoyang Big Yue City exclusive two-dimensional code, you can get the Chaoyang big Yue City Micro-life membership card, with micro-life Membership card can enjoy a lot of privileges. Since then, users do not have to carry a membership card, can also be the first time to learn about business information and enjoy privileges. Starbucks and other catering businesses, Levi ' s, Mahua slimming, Li Shi, such as more than 40 Chaoyang Yue City brand merchants became the first mall micro-life Membership card support businesses, and through the micro-letter business in the commercial circle may also open up a new set of member management system.

In addition, the July 27, 2012 premiere of the "Super Star Podcast" to create the country's first mobile phone based on the Internet Voice broadcast program. "Super Star Podcast" program is jointly conceived and built by Intel and Tencent, July 27, the London opening ceremony officially aired to August 12, the end of the Olympic Games, invited experts dong, famous mouth Mengfei, with micro-credit households walk the Olympic Games 17 days. Micro-credit users through the mobile phone camera scan two-dimensional code, or add micro-user "Super Star Podcast" Can listen to the program, the first time to learn about the Olympic Games and reviews.

As a dialogue tool, micro-letter One-on-one chat mode, has also been developed for business customers to communicate and interact. The Durex group set up 8 people to chat with the user. Continuation of the Durex Swiebow style, Durex in the micro-letter still in a funny way with the user "talk about sexual love." According to Durex Agent company when the interactive revealed that at present, in addition to chatting with the team, but also done more than 200 information replies, and began to conduct the user's semantic analysis of the study.

With the advent of new technologies and business models of mobile commerce, it has undoubtedly provided unprecedented marketing tools and application space for business marketing, and has created unlimited possibilities for all kinds of marketing innovation.