2013 Internet Top Ten vomit trough

The Internet is a place full of slots, today the author collects new and old slots to finish ten of the achievements of this article. This article is purely entertaining.

I. Internet thinking

Now, if a person's thinking is not clear, we can think that he has "internet thinking."

In fact, Internet thinking is a good thing. The internet is menacing, radically changing the way people connect to the world and changing traditional industries. The mobile internet era is also a trend of gushing.

But Internet thinking has been completely rotten-when beef brisket, pancakes, routers, and pork are clamoring to change the world with Internet thinking. So what is the Internet thinking? After a heated discussion, the conclusion is probably: Internet thinking is a pluralistic concept, involving different aspects. The real internet thinking includes several elements: convenience, free, user experience, data thinking, openness, sharing, innovation drive.

Please do not mention the Internet thinking again! 2014, the Internet thinking has died, steamed stuffed bun has died.

Second, flat design

Friends to participate in the company competition made a PPT, asked me to help reference. Before showing, he told me, this is the company's first flat design of the PPT, rather than the previous common physical and chemical design, such as automatic page-flipping animation effect ... Later, he used flat design ppt to do presentation, competition.

It's iOS, Apple Soul designer Joni Aivy's hobby hangs flat wind, when PPT wants flat design, can see it is how popular and how flood. Micro-Letter 5.1 iOS version came, in addition to providing hundreds of people function, is to become flat, did not bring us surprises. It is said that the next Android version of the micro-letter will turn the bottom menu into a side menu, and is said to follow the Android design standards. mixed with praise.

There has been a fight between popularity, standards, innovation, localization and user habits. Why is your product flat?

Iii. app Update

Before IOS7, Virgo's OCD should be remembered for the pain of Little red dots. Eliminating the red dots is also why most people choose to update the app. Apps are diligent about renewing themselves, more to brush the sense of being.

According to Baidu Q2 Mobile report data, the average user's mobile phone has 139.1 app, including System class, preinstalled class and user installs class, but the app that opens daily (excluding system Class) is only 12.6. Many apps have been opened only once, or have never been opened, lying in a corner and slowly forgotten. App can get the user's attention by prompting the user to update itself.

App updates, most will come to a start interface, and then several operations to guide. Most apps can omit these steps. But these are the official design standards for Android or iOS, and apps are offering them.

IOS7 provides automatic background upgrades that liberate obsessive-compulsive disorder. But app updates are still available on the list.

Iv. Plagiarism accusations

Tencent's Sing team launched the micro-community, to jump out, this is a micro-letter inside the plagiarism of my home "together." NetEase accuses Baidu News of copying its home client, before Tencent News client also was accused of copying his home. This year also has NetEase Lofter criticized Sina light blog plagiarism, Cloud music blamed Baidu music and QQ music plagiarism ... There are also mobile phone shouting is also very powerful, recently several mobile phones have said that the pace of vivo suspected plagiarism. The most exaggerated of all, the Phantom said iOS7.0 part of the design of plagiarism flyme3.0!

The child who will cry has milk to eat, but cry much more will not be effective. Stop shouting Plagiarism!

The plagiarism of Internet products is a very vague concept. Not too many products with similar UI and patterns. How much similarity is the same as plagiarism and no authority to define. Moreover any Internet product, will have the imitation, the reference trace, cannot have 100% pure original ecology The product, if you make a brand-new menu navigation way to be contrary to the user custom. What's more, it's hard to make a car with 4 round wheels.

Why is there a lot of similar accusations going on in mobile app design? The phone screen is so big, plus the iOS and the Android official already have the relevant standard UI, UE, naturally more likely to appear the interface similar situation.

I always think that the SOFTWARE product interface is not plagiarism. Of course, if you can apply for a patent for your interface and interaction, and you can make a lawsuit so that the other party you think "plagiarism" loses money, this "plagiarism accusation" is effective.

Otherwise, your cries are either sentimental, or eyeball, or fear.

V. Public financing Mode

Let's go to Dongguan!

Don't be surprised if you hear such a call. 2013 The rise of the public in China, a great flood of potential. From entrepreneurial projects to book publishing to film, and even public welfare, the public-chip model has become popular.

I understand that the public is raising money to do something. It is different from the AA system, AA is the average payment after the end of consumption. With the traditional entrepreneur through the investment in Angels, the public is based on the network platform, everyone can participate, is to create synergy. Lo Zhenyu's "member recruit" can also be counted as a disguised form of the public, and Taobao together to buy lottery tickets.

The popularity of the public, not only benefited from the Internet to bring information transparency, the reduction of trade links, but also with the people's participation and investment enthusiasm inseparable from the relationship. The public is good at satisfying people's participation and contributing to something.

Now, this model is being used by people who join the fun or ulterior motives, and the taste is slowly changing. For example, some peer-to-peer lending sites to launch the public-funded projects, the circle of funds after the emergence of investors can not be removed, the site disappeared.

The public chip mode is very good, the credit system is short board. Participate in the public, you have to eyes.

Vi. Public Platforms

Since the introduction of the public platform in August last year, an ecological environment has been formed in more than 1 years. There are more and more media, enterprises and developers around it, and the number of public accounts has reached millions. After the news harassment and the public account folding, the micro-trust platform has made clear the interactive and service-oriented.

The public platform as an independent product to look at the Chinese initiative, Tencent finally washed away the "copy" notoriety. But its public platform is being emulated. Fly a letter, easy to launch the public platform, Ali has three public platforms: Contacts, Taobao Micro Amoy, Alipay unexpectedly also has 1. Open Alipay, see not commonly used function menu, but some unimportant advertising messages, such as air tickets-Taobao travel This type of red envelopes and so on, this is not a facelift is torture users.

Ali Investment Sina Weibo also made a public platform, micro-BO through letters push message, originally micro Bo noise is many, advertising is also more, and so direct harassment, too do not "internet thinking"!

It is clear that the emergence of many public platforms is the result of strategic needs or the promotion of demand for rape users. But don't forget, followers are often difficult to break through, differentiation is the way out.

VII. Micro-Credit Marketing

"Let your business touch up to hundreds of millions of members ... what are you waiting for?" micro-Credit marketing Guangzhou President class is about to start, micro-credit Marketing master XXX personally teach, preferential package 8888 yuan. 2013 from time to time received similar emails, spam messages. To inquire about Wemedia and so on, almost never heard of those "masters."

These micro-credit marketing master, most of them have no experience, talk about things in two categories, micro-trust to the Enterprise Dozen Chicken Blood: micro-letter Marketing Cow! The landing is to tell the public account how to register, how Mass. The level of the lecturer is to let people catch the urgency, there are even micro-and micro-bo differences are not said, was the scene of the Niusong police station, let people speechless.

The author to listen to a master of the hands-on teaching, can only lament the traditional enterprise, people stupid money more. It is said that "Master of Success" Chenan also moved to micro-credit marketing. This is as ironic as Li Yang turning from crazy English to Amway. More coincidentally, micro-credit marketing is being infiltrated by some direct marketers. No wonder some people say that micro-credit marketing is a liar's market.

Micro-letter said, micro-letter is really not a marketing tool! The world has a micro-credit marketing, was playing rotten, there is no.

VIII. Enterprise Litigation

Sohu and other companies in the name of China's anti-piracy alliance sued Baidu infringement, Baidu for 360 violations of the Protocol, the latter, 360 prosecution Tencent Monopoly case this session. More good people listed 360 in the lawsuit in the case of the lost and win the proportion, after reading unavoidably let people sigh, judge really busy!

Internet Enterprise Litigation has long been, but in recent years has shown a trend of explosion-type growth. Enterprises have a more legal awareness, take legal channels to defend the rights, but the reality is that the apology is difficult to implement, the amount of compensation is almost negligible, rarely seen as a deterrent, deterrence and compensation effect of the verdict.

This, of course, is a win for both the prosecution and the sued business, and when attention is scarce resources, they brush the sense of being and gain attention. Whether a lawsuit wins or loses is less important. Lawsuits and lawsuits between internet companies will be normalized, and "the hottest ten jobs in the Future" list of "technology intellectual Property Lawyers" may be on the list.

Ix. free theory

"Open a restaurant, eat free, play TV commercials make Money" "call free, but need to listen to the 1-minute ads first", when you hear this kind of free ideas is not a lot of nonsense? There are really people who fabricate "real cases", spread in the circle of friends. "150 buses sit for free, but hundreds of billions of dollars of profit" appears everywhere, although it can not withstand scrutiny. The Circle of Friends is a place for chicken soup, dry goods, and case spreads, all of which are made by people purposefully.

When a big guy throws away the free phone theory, I take his "free" for a while to learn. See the Internet Free concept was far-fetched to the mobile phone. The phone is completely free logically justified, and therefore evolved into "no profits or thin profits."

Free need to have a few conditions, the user reached a certain scale, and the cost and the user size does not have a linear relationship; product demand is more standard unified, there will be no mobile phone such high school low-end, performance, features a variety of personalized needs; costs and profits can be recovered elsewhere. Clearly, the phone does not meet these conditions. Rely on advertising, application distribution, app value-added to earn back the cost of mobile phones, carefully calculate it can only hehe.

And, do we really need a free phone? That year, the cottage machine can be the price to do dozens of, but you bought 1 days suction fee 50, dare to use it?

Open a brothel, ml free, rely on Durex's idea of making money, not reliable.

X. Product LAUNCH

2013, the product launch has become the standard of sound transmission to the world.

The product launch was valued presumably by the influence of Apple and Steve Jobs biography. It is well known that every product launch of Apple will become a fruit powder festival, the science and technology classics.

In this respect, first the domestic "x booth" imitation, from the stage layout to the PPT to the publisher dress, even, speech posture. has now developed into a Chinese-style conference culture.

Hit the money to fight the place, you are in the National Convention Center, I go to the Water cube, 798 too low; spell star, you please sister Furong, I asked Cang Aoi teacher, see who can attract eyeball; Number of journalists, you want to engage in double 11, I have a day ahead of the conference, so that the reporter busy.

The publisher has the tyrants such as Ali, also has cock silk run grassroots conference, even "jailbreak app" This kind of not very suitable "release" things also want to make a tall conference. The reporter is very busy, writes the manuscript very busy, the enterprise public relations is also very busy.

The following three companies guess who the difference is:

1, PR: We have a conference tomorrow afternoon, you come?

Journalist: What's the issue?

PR: You'll know when you get here.

2, PR: We rob the ticket browser ...

Journalist: ...

PR: It's important to go up and down the page ...

Journalist: ...

PR: Sina has been issued, you do not send?

Journalist: ...

3, PR: we open ...

Reporter: Did you buy it?

PR: ...

However, understandably. The world is noisy, see whose voice is big.

The author Weibo @ Internet Chiu, micro-credit public account Supersofter