2013 Kai-Fu Lee and other domestic big guy's 50 mobile internet forecasts

Editor's note: 2013, the mobile internet will explode, but there are many variables. Sohu IT planning "2013 forward", inviting dozens of TMT industry bosses and experts for the industry to dispel doubts.

According to each big guy and expert forecast, Sohu it sorted out "50 mobile internet Forecasts", and divided into the next chapter in the Sohu it PC version and Sohu News client synchronous release, including the terminal, network, technology, industry integration, advertising and channels. The next chapter is based on the business prediction in the subdivision field.

Published today is the previous article, combed by He Feng. Welcome to discuss the exchange.

Terminal • Network:

1. Last year mobile smart devices reached 200 million shifts, and this year it is moving towards 500 million goals, which brings huge opportunities. --kai-Fu Lee

2, this year's smartphone price war will be unprecedented fierce, like the millet generation will only sell hundreds of yuan. --Wang Yuquan, founding partner of Silver Capital

3, 2013 many domestic mobile phone manufacturers will build their own mobile phone sales channels, this is a consumer to provide online sales, offline experience trend. --Shiyou, ZTE Executive Vice President

4, 2013 is a lot of domestic mobile phone manufacturers transition key year, the majority of domestic mobile phone manufacturers are in the world's second or third camp, such as 2015 years ago failed to complete high-end transformation will completely lose the opportunity. --Shiyou

5, just as the smart phone is called "intelligence", the focus is on the rich application, is the experience behind the computational power. Moore's Law is still a guide to computational technology innovation in the 2013, and will further drive performance improvement, lower power consumption, and cost savings. --Yang, president of Intel Greater China

6, 2013 will become the LTE outbreak year. --Feng Ying, executive vice president of Ericsson China and East Asia

7, with more and more single users more and more terminals, data sharing package in 2013 years will be more popular. --Feng Ying

8, this year operators are beginning to consider and discuss hot operation, or even hot operation will become a big business this year, the beginning of the operation this year is likely to appear big companies. --Wang Yuquan

Technology trends:

9, 2013, mobile Internet will be divided into the field, the extensive growth is no longer, will precipitate a mature model, and the follower or not familiar with the industry development trend of participants, will encounter challenges. --Kaixin CEO Cheng

10, 2013, mobile internet "light assets" characteristics will be more prominent, will be presented out of the platform, social vertical, the application of the situation, such as three major trends. --Cheng

11, 2013, "to platform" trend will be more prominent, in the mobile end "light" than "do all" important 10,000 times times. --Cheng

12, location and application can not be separated, the future whether it is mobile social, or life services, the application of situational awareness properties will be more obvious. --Cheng

13, the future application must be socialized, even if you are a small company of 10 people, others are a large company of tens of thousands of people, but sorry, in the first batch of users I accounted for 80%, as long as the user continued to snowball, after the participants will choose the largest number of users of the application. --Wang Yuquan

Integration • Platform:

14, the Giants more and more attention, more intense competition. Internet companies began to put more resources into the mobile Internet, homogenization of competition is more and more fierce, but the path of replication modification is not easy to succeed. --kai-Fu Lee

15, large companies of investment and mergers and acquisitions of normality, start-up companies to sell large companies the opportunity is very large, entrepreneurs more than before the way out. --Yu

16, there is a very interesting situation: entrepreneurs in the past four years may not be able to survive. --Wang Yuquan

Channel • Advertising:

17, the Matthew effect becomes obvious, the developer will gradually reduce in the small application platform, put more energy and resources into the first several application platform. --Hu Zemin

18, the application platform will be in the direction of social and vertical development of new models, developers will be on the same application platform has more cooperation options. --Hu Zemin

19, with vertical search engine organic will become a new application distribution channels for developers to provide more channels for choice. --Hu Zemin

20, 2013, the composition of the advertisers will have some positive changes, in addition to the application industry customers, brand advertisers to increase the launch on the mobile internet. --Hu Zemin

21, in 2012, mobile advertising investment accounted for about 2% of the overall budget of advertisers, 2013 is expected to reach 5%. --AdChina, founder and CEO of Yi Media

22, 2013, the competition between mobile advertising platform will intensify, new shuffling and integration will continue to occur. With more customers, more distribution, more applications of advertising network mobile advertising platform will be better developed. --Hu Zemin

23, this year's brand in the mobile on the formation of a particularly critical operation. You start Shino let everyone agree, willing to pay a premium for it, need a process, but now to start. --Wang Yuquan

Large Data dances:

24, the next five years, large data can be used as entrepreneurs can get the user's needs and entrepreneurial direction. You can find a lot of ideas whether you work in a large company or even through open community excavations. --kai-Fu Lee

25, 2013 New IT changes will continue to emerge in the field of mobile interconnection, the overall IT environment in 2013 will gradually improve, this is beyond doubt. --Zhanghongjiang