2013 Key keyword ranking techniques (Part One)

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Before you say the keyword ranking, first collect the situation of everyone. Most AdSense said that the recent site of their own collection plummeted, and some even the home page is gone, snapshots are n long time did not update. We all know that Baidu has been making adjustments recently, but is it really just so?

First: Focus on the change in the ranking factor

1. Link value relative decline, correlation rise

(1) Many webmaster do outside the chain, especially the new site to do outside the chain, are habitually linked to the home page. Of course, the home page is the need for outside the chain, but it is not enough. Our site is not only the first page, it is the collection of n pages, so our external chain needs to be based on their own site layout of the proportion of the external chain of distribution. For example, the outer chain of the column page, the theme page outside the chain, the article page outside the chain, and so on, there is a proportion of the chain arrangement, not limited to certain pages for the chain. This problem I have mentioned before, our chain to be broad, the entire site outside the chain to do natural, and not some pages into a large number of outside the chain there are few. At this time, the value of the chain has been relatively reduced.

(2) Website optimization process, the webmaster in the SEO optimization should pay attention to improve the relevance of the link, Baidu's links to the relevance of the investigation has been improved.

For our stationmaster, how should make adjustment? For example: Let's say we update the key keyword in article A to optimize SEO, the article relates to the content of network marketing, we can add the link or anchor text in the network marketing, Point to the site on the Network Marketing topic page or column page or directly is the article page. Next time, when we update content to publish article B, assuming that B article and a article said that the content has a relevant or similar, then B article can be linked to a article. Similarly, other content updates are also the case, this can enhance the relevance of links in the site, when users read the link can reach a related page to read, give users a good user experience.

2. Socialization factor rankings impact rise

Before, we have been talking about the chain for the emperor, now has passed that era, we should say that the user experience for the Emperor! Recently, if you pay attention to Taobao, you will find that Taobao has gradually become social. The internet we are in is an increasingly social network, and what we call socialization is the social networking factor.

Website construction is to help the vast number of users to obtain the required information, our site all the purpose should be user-centric. In order to meet the needs of users, our site needs to highlight the interaction, vitality! Therefore, we can use some plug-ins to help us increase the flexibility of the site, especially Baidu's own products, Baidu top, Baidu share button, and Baidu's map artifact can be. These plug-ins make it easier for users to share information, which expands their outreach coverage. It is best to have a comment area below the article, pay attention to the interactive nature of the site, comments for users, very valuable reference. The more Baidu shares, the more favorable keyword rankings. But it is necessary to pay attention to their own brush sharing, Baidu will be filtered!

3. Reasonable layout of the location of the key words

Keywords should appear anywhere on the page and be properly laid out. In addition to keywords put keywords, keywords can also be placed on the Web page, content, h tags, b tags, s tags, etc., this way you can try.

4. Improve the richness of the page

Recently, we should note that a lot of search results Baidu will have graphics and text signs. This reminds us that since the special logo indicates that it is definitely useful, we can consider that the richness of the article can be illustrated, add Atlas or even video, and so on. In this way, we can continuously enrich the content of the site, improve the quality of content. For users, there is a picture of the truth, vivid and natural is a very good user experience.

Share so much today, the next issue will continue to share the next chapter. Want to timely understand the latest original skills, you can pay attention to our Tencent or Sina Weibo, rookie webmaster home, you can leave a message to ask questions. Solemn affirmation: This article original, the author comes from the Novice stationmaster Home website, has the manuscript, is protected by the copyright, reprint please must retain the original link http://www.tzxnews.com/a/zhanchangzhuanqu/SEOyouhuafangfa/2013/0913/1783.html

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