2013 look at the Electronic business event Jiangshan

In the turbulent electric business, 2012 is definitely not a calm year. Large platform of the hurricane Dash, vertical electric business reshuffle, the formation of billions of electronic business services market. The first wave of E-commerce after the big wave, once in this market, the enterprise has been the downfall. However, "large Evergrande, no domain of business", group buying mode is gradually challenged by the market, vertical electric business is experiencing the "most severe winter", platform has become the mainstream trend of the electricity quotient. According to Analysys data show, the Cat, Jingdong, Suning, Gome, Xun and other major platforms occupy China's electricity market 80% of the share. When the market gradually saturated, how the large platform to break through the bottleneck to continue to open the territory of Xinjiang? How does a vertical electric trader survive a slump? Tens Service market will be the next blue sea to become the entire electrical business needs to solve the problem.

2013 easy to view e-commerce event March 27 to 28th in Beijing, it is the multiple problems of e-commerce, electric business enterprises are also facing a new choice of time, in this historical node, 2013 of the e-commerce where to go? The 2013 highest-gauge electric-business event will try to give an answer.

"Big is constant big" after the hurricane Dash, how to realize the transformation of large platform electric dealer?

If give 2012 years of platform electric quotient A key word, that must be the Hurricane Dash dash. "Price war", mergers and acquisitions, category expansion, double xi. ... Cat continued a single big, leading the platform market. Jing Dong continued its consistent hard-line style, frequently set off a price war, although the profitability of the difficulties still adhere to 0 of profits. 2012 Suning Large-scale open Xinjiang, and actively participate in price war, marketing war. Although the end did not complete 20 billion of the sales target, but has been online business travel, drinks, food, insurance, buy, ebook, mother and child new channels. Relative to Suning's rapid expansion, for Van 2012 is a contraction of one year, a change of 2011 whole category expansion strategy focus on fashion apparel field plowing. There is also a need to mention is Tencent electric appliances platform Xun, Xun north of 2012 to challenge Jingdong, trying to shake the status of their home appliances, but according to market share data show Jing-dong still sit home appliances category first throne, Xun is still a long way.

After the expansion, as the market gradually saturated, the search for transformation and new growth point is inevitable. In March this year, the platform of the electronic Business gathering easy view, the cat President Zhang Yong, Jing Dong President Liu, Suning easy to buy general manager Li Bin, such as the big guy after the surge of the electric business platform how to transform. such as the Cat on the one hand alongside the Big Fat Oasis plan to continue to promote the deep cooperation with the major brands; on the other hand, to shape "small and beautiful" aggregate long tail demand? Can jingdong abandon the price war and seek profit in the fourth quarter? And see 2013 waves Amoy, "big" why "Evergrande"!

Do vertical electric dealers fail in large numbers, or are they dying or reborn?

Jingdong Mall chairman Liu pointed out that vertical retail platform must die, of course, can also sell. A prophecy, product poly nets, cool days, Amoy Japan, after Matt, Cotton, group Treasure Net, Yao Point 100 of these noisy temporary electric business enterprises have fallen, and this number is expanding; red children, 24 coupons have been acquired or sold. At the same time handle nets, tick group, full and so on collectively settled in Jingdong Mall, Dangdang settled Taobao, vertical electric business integration into the platform. In addition to the competitive reasons, the death of the vertical electric business is mainly the vertical electric business can not quickly find their own positioning, by the market and capital holding "keywords" walk, forced to fit.

Do vertical electric dealers really have no market? 2013 easy to view the annual meeting of E-commerce convergence trend of the vertical electric Shangle, wine, such as the United States to discuss the future of the vertical electric business where exactly? There is a point of view that there is no way out, but there is also a view that the opportunity is still great, the key is how to operate. Return, which is perhaps the key to the 2013 vertical Business-to-consumer out of the confusion. The outlet of the vertical electric dealer is to reconstruct its own unique DNA from the retailer's point of view and design the core competitiveness. If the platform is like a big store, then vertical is the store, so no matter when the vertical is not lack of market, the key is to return to the essence, practice good internal strength. Electric business is a long-distance running, can not be carried by the capital and market to sprint speed.

Chi Service Market formation, how to divide this cake?

With the rapid development of electronic commerce, it also led to the growth of the electric business service industry. Alibaba Group in the "2012 annual meeting of the Electric business service provider" revealed that in 2012 China's electric business services overall turnover of about 200 billion yuan, an increase of 83%, supporting about 1.2 trillion network retail transactions, 8.4 trillion e-commerce transactions, which with third-party service providers and electric business operators on behalf of the rapid development. At present, China's electricity market is still relatively chaotic, there is no uniform standards, the electric business services industry is still in the stage of barbaric growth. But when the cake is bigger, how is the market divided? Big electric dealers have begun to reach out to the new blue Sea, and 2012 of them have received a logistics licence, which is just the beginning.

Greater market opportunities are bound to be accompanied by more intense competition, then more competitors influx and industry shuffle is also inevitable. 2013 easy to view e-commerce festival for the first time, China's front-line service providers collectively invited to the front, and the electric merchants to discuss the development trend of the market. Can the major electric dealers sit idly by while the electricity market expands? How does the competition of the electric business service market affect the electric market?

This conference is hosted by Yi-Guan International, easy to view the media contractors. Obtained the national Ministry of Commerce, the State Ministry of Public Affairs, Beijing Electronic Commerce Association and regional government Associations and other strong support. The highest specifications of the industry event, the most gorgeous guest lineup, the most credible industry awards, the most fiery media coverage, the most stringent audience screening, the big platform for the river, Jiangshan, in 2013 easy to view E-commerce event!

More conference agenda, guests, participation, please pay attention to http://www.eguan.cn/zhuanti/13_ecac/