2013 Mobile Internet Trends report freshly released

Baidu recently released the "2013Q3 Mobile Internet Development Trend Report" in the last year, the proportion of 35% of Android three or four-line city and rural users, the same period of 45%, up 10%, from the report that this year, the majority of Android new users from the three or four-line city and rural , it can be seen from the report that the three or four-line city and the future of agriculture will be the new strength of the development of mobile internet industry.

Tencent, Baidu, Sohu, Sina and millet ranked top five per capita in mobile internet companies, the report showed. The top two Tencent and Baidu per capita app installation amount of 3.6 and 2.6, Sohu 0.8, Sina 0.7, millet (including millet mobile phone built-in and MIUI users) for 0.6, of which Tencent and Baidu per capita installed in the leading position.

User installation from the application category, the top five applications are divided into tools, social communications, games, videos, and browsers. Life Entertainment Tool User installation is far more than other applications, in the life of entertainment tools, the United States Mito, WPS Office, Youdao dictionary in order to occupy the first three rankings; social communication tools follow life entertainment tools, mobile phone QQ, micro-credit, micro-blog in social communication tools in the number of users installed in the top three , the number of game user installation ranked third, the first three are daily love elimination, Temple escape 2, every day Lianmong, the top three in the online video is Youku, Archie Art, Baidu; the first browser is UC browser, QQ browser, Baidu browser followed; Search class application by Baidu and Google two points world

From the user time and day active user (DAU) point of view: Android users per capita use time has exceeded 150 minutes/day, the growth of 26 minutes; single Application DAU TOP10 is basically occupied by high frequency and entry level application; From the company's point of view, Tencent Baidu to more than 150 million of Android to heavy dau total ahead.

As you can see from the report, social and communication applications dau the largest scale, the use of the highest frequency, life and entertainment applications, although not high-frequency applications, and the user size is small, however, the number of applications in the class, if the total volume is larger; in terms of growth, search and game growth is the fastest, but in all categories of comparisons, the news , video, electricity quotient growth is the highest.

In addition, single application dau Top ten are mainly used by high-frequency applications and entry level applications occupy, among them, the top three is micro-letter, mobile phone QQ and Baidu mobile search. See figure below:

User Properties section

1. Android Market:

Android daily active users up to 270 million, the overall annual growth slowed down.

By the summer and school purchase Tide drive, Q3 quarter growth rate of a small rebound to 13%.

Android Terminal shipments continue to grow, but more than half of them are from old users

2. User Geographical distribution:

The proportion of three or four-line cities and rural users is rising rapidly.

As of Q3, the ratio was 45%, compared with 35% in the same period last year.

3. Composition of user groups:

Q3 new users of rural users and urban migrant workers accounted for nearly 30%, they have replaced urban white-collar as the main source of new users.

The proportion of college students in new users is significantly enlarged, but it is seasonal fluctuations.

User Behavior Section

1. Network access:

WiFi has become the preferred networking option for users, and 44% of users are heavily dependent on it.

Video and other heavy flow applications with 80% of the traffic from WiFi

2. Download & Install:

Users download the application of enthusiasm continued to improve, nearly 60% downloads through the mobile Phone helper class client implementation.

The most widely used types of user installations are tools/social communications/games/videos/browsers/searches.

Tencent and Baidu respectively in 3.6 and 2.5 per capita application installed in the leading position.

3. Time & Active:

Android users have exceeded 150 minutes per day with a 26-minute increase.

The TOP10 of single application Dau is basically occupied by high frequency and entry level application.

Tencent and Baidu have been dau by more than 150 million of Android.

4. Retention & Uninstall:

The number of applications that users use every day continues to decrease, and the living environment of the application in the long tail continues to deteriorate.

More than 90% of the users installed the search and browser will be retained for a long time, while the life services and tools of low-frequency applications can easily be uninstalled.

Move Search Section

1. User size:

Q3 Baidu Mobile search dau breakthrough 130 million, nearly 40% users every day in use.

2. User needs:

Consumer demand for life services, education, health care is significantly higher than the same period last year.

The trend of mobile search as a gateway to online and offline living services is increasing.

3. Light application:

Users who subscribe to light applications have a significant increase in their length of use and frequency of startup.

Light application brings a better user experience, better meet the "that is," the demand.