2013 New business Opportunities: Big Data + mobile + social networking

News and Information January 17, at the beginning of the Internet, once circulated a very famous words-"No one on the internet know you are a dog." The idea is to express the anonymity of the internet. However, as more and more factors are introduced into the Internet, the anonymity of the internet is changing. It even makes you from being anonymous to being naked. The factors introduced include:

Mobile phone--close to you, record your

CNNIC has just released the 31st China Internet Development Statistics report shows: As of the end of 2012, China's use of mobile internet users on the scale reached 420 million. At the same time, users of mobile phone application depth is increasing. In the 14 applications of CNNIC statistics, the average number of netizens used in 2011 was 4.2, and in 2012 it increased rapidly to 4.8.

Mobile phones may be one of the most closely related to our bodies. At the company, it will be on our desk, on the way, it will be in our pockets or hands, even when we sleep, it will be placed on our pillow. It may be around us more time than the parents of our wives and children. So the phone became the most accurate device to record our whereabouts.

On the other hand, mobile phones are also an effective tool for documenting our behavior. We use every search, every click, every transaction of a cell phone to be accurately recorded. Although we know that there is a pair of eyes fixed, but the phone possessed by the internet, seems to have a magical magic, let us involuntarily put more behavior exposed to these eyes.

Social Networking-your social identity, latitude and longitude

The same is CNNIC's 31st report on China's Internet development statistics: As of the end of 2012, the total size of China's internet users reached 564 million, including Instant Messaging subscribers 468 million, Weibo users 309 million, social networking site users 275 million. These data show that people's social relationships are becoming more and more networked.

The networking of social relations is the realization of virtual network. As more and more friends communicate and interact with you over the Internet, they know that you are or are not a dog, and according to the "six-degree interval" theory, other people will soon know if you are a dog or not.

From this dimension, the anonymity of the internet itself is a "real name", not only their real name, as long as netizens are willing, and even social relations, behavior can be "solid" up. You'll get more and more flesh and blood through social networks. This is the "uncle" "room sister" why can quickly show the important logic of the prototype.

Mobile phone + social network--dual lock-in of spatio-temporal location and social situation location

The phone's record of our whereabouts and behavior is described earlier, while social networks prescribe our unique social identities. The combination of the two means that we have a dual lock-in from the two-bit dimension of space-time and social context. This lock-in, with the advent of the mobile Internet era and the depth of development, has become a reality.

Under this lock, you are not a dog, the network is more than you know. Even the web knows your past and present more than you do, and it knows what you will be, what you will be, and what you should do. Knowing this is not only about locking your temporal and spatial positioning and situational positioning, but also digging deeper into your and other people's behavioral data. And behind this is the large data processing and analysis technology.

Large Data + mobile + social Network--new business opportunities created by precision locking and fine granularity analysis

The founder of the scale-free network, Brazil believes that 93% of human behavior is predictable. In the digital age, this prediction is more feasible. And when our Internet device is switched from a PC to a mobile phone, the accuracy of this prediction is stronger. Because in the traditional PC Internet age, we can lock on the internet behavior is only a machine, and in the mobile internet era, we recorded almost all of the behavior can be closely matched with the individual.

With the knowledge of your environment and your behavior, large data technologies can accurately predict what will happen behind the scenes. For example, you go to a shopping mall, depending on your behavior, large data technology can determine whether you are here to shop or just go to a nearby café for a cup of coffee.

When judging you are here for a cup of coffee, the big data technology will inform the waiter to prepare your favorite variety in advance according to your behavioral preference. And when the waiter delivers the coffee, he sends a copy of your favorite magazine--a coupon for a store in the next door that you like and just needs to buy--and that's where big data technology works.