2013 of Mobile power merchants rolling in the Tide

Commercial newspaper trainee reporter Li Yangsunying

The era of "high fever" for mobile operators will come after a boom in traditional electricity dealers. A few days ago, China Internet Data Center (DCCI) issued the "2013 China E-commerce Blue Book", said that with the 2013 China Mobile Internet users exceeded 500 million people, the 2013 mobile will be expected to become the main growth of China's electric power manufacturers. Mobile operators will shift from the passive phase of natural flow to the active stage of enterprise development, the mobile operators and orders will account for the overall electricity flow and orders of 30% and 12%.

Trend: The tide of mobile electricity will hit

Public data show that 2011, China Mobile E-commerce market transaction size of 15.67 billion yuan, an increase of 609%. According to the media, the 2012 China Mobile Power market will reach 25.15 billion yuan, and will reach 104.67 billion yuan by 2015.

According to Dcci's 2013 China E-commerce Blue Book, it is expected that 2013 mobile internet users will reach 520 million, 20% more than 430 million in 2012, while mobile payments will reach 136 million, up 65 million from 2012. The direct effect of this is that in 2013 the electricity business industry from the mobile end of the flow is expected to exceed 30%, the order accounted for more than 12%.

In this respect, Ruzenwang predicts that 2013 will be the year of the Great Leap forward of the mobile electricity business.

Market: Traditional electric business enterprises have dabbled in

Under the wave of mobile electricity merchants, Alibaba, Beijing-east and other electric business enterprises have set foot in. According to the owner of the Taobao, the application of mobile Internet is permeating all levels and industries of the society, will form a new industrial chain, become the new growth point of industry development, the future development of mobile Internet will not only in mobile phone applications, but will expand to a variety of mobile terminals.

At present, Taobao to meet the development needs of mobile operators, mobile Taobao client has completely covered the iphone, Android, Symbian, BlackBerry and other mobile operating systems, basically to meet the user's mobile shopping needs of multiple terminals. In addition, Taobao developed Taobao Wireless E-commerce data Report last year, analysis of consumer consumption habits, distribution and other sales data, for mobile business enterprises to provide basic action guide, and the entire mobile market will benefit from it.

All customers are also involved in mobile electric business, one of the traditional electronic business. As early as 2010, every guest has formally established mobile Internet strategy, and has launched a total of more than 10 versions of the mainstream platform mobile products. In addition, the Beijing-East also began to fully layout mobile Internet in 2011. Suning Tesco is also planning to invest heavily in mobile internet.

Ruzenwang analysis that the traditional electric dealers after the past two years of investment in the "burning Money model", leaving the cost is too high, no real profits and other issues, and mobile operators do not have to pay the flow, operating costs are much lower. Huang, an E-commerce analyst, said in an interview with a commercial newspaper that the difference in business models between mobile and traditional electric companies is small, and that the growth rate of mobile electric operators is much faster than that of traditional electric operators.

Business Opportunities: App development is becoming more and more active

In Huang's view, the rise of mobile power, the industry chain of the app development industry is also bound to be active. Li Mao is one of the people eyeing the business opportunity. "The future is the mobile internet era, and the app will take on a very important role, which is both an opportunity and a challenge for IT companies," he said. Li Mao to the commercial newspaper reporter said.

In Chongqing, for example, as of September 30 this year, Chongqing's mobile internet users reached 15.3 million, but the number of PCs and households on the Internet is only 3.9 million, by 2013 Chongqing Mobile internet users may break through 18 million. But now Chongqing to do mobile electric business app development Enterprise only more than 20, can think of its development space how big. "In Li Mao's view, mobile electric business app development is a large blue ocean." This year, he has spent 80% of his energy on the development of mobile-electric business apps, among them, "The Palm Liberation Monument" a project has invested more than 6.5 million, this project includes one with Taobao cooperation for the Chongqing net merchant in Taobao, the day cat to do the shopping guide service "The Fashion Shopping Guide" application. This year, the company has released more than 6,000 app apps, accounting for 85% of Chongqing's total development.

Bottleneck: the perfect shopping experience to be solved

Despite the proximity of mobile operators, there are still many problems to be solved.

In the eyes of many insiders, the first challenge for mobile operators is the habit of consumers. "There are still a lot of people are not accustomed to shopping in the PC end, want to get used to mobile phones, such as mobile terminals too large span." "Ruzenwang said. In this respect, the net buys the talented Lady Tang tells the newspaper reporter, pays on the handset, does not have the U shield to guarantee, how identifies the identity safeguard transaction security? This is the suspicion of many internet buyers.

Huang also pointed out that the current constraints on the development of mobile power business is another big shackles is the problem of shopping experience. The first is speed, in the absence of WiFi (wireless network) in the case, the use of mobile data of the three operators, even with 3G network support, it is almost impossible to meet the needs of shopping to browse high-definition images. The second is the technical level of the problem, to the mobile phone to pay treasure recharge as an example, if there is no similar to Alipay fast payment plug-ins, want to use mobile phone to pay treasure and other payment tools to recharge very inconvenient, at the same time, some other mobile phone payment function is still relatively high fees.

Resolution

What is a mobile electric dealer

For most people, the impression that mobile operators give them is "using mobile phones to go online", which in fact does not cover the meaning and business opportunities of mobile operators.

In Huang, an analyst with the electric business sector in the group, the narrow-sense mobile power trader is moving the PC-side electric Shangping to the mobile end, while the broader mobile operator is using mobile terminals to change traditional retail behavior.

Shanghai million-engine consulting CEO Ruzenwang that mobile Power is a data mining to help businesses and customers to establish a new platform for communication, including the direct production of the purchase behavior of mobile shopping; through new product recommendations, activities, concessions, service innovation and other enhanced offline business Purchase mobile Experience , the LBS function of accurate push is made by geographical location identification, and it is easier to locate personalized demand.

Chongqing Zhi Jia Information Technology Co., Ltd. General manager, the founder of the Internet Liberation Monument Li Mao Understanding is: Mobile Shopping The biggest advantage is to achieve precision marketing, through the positioning of smart phones, businesses can quickly understand the location of shoppers, good for local network operators and netizens to build a bridge.

Scan

Ali Financial

3 Days of no reason to retreat

Business newspaper trainee reporter Li Yang

Chongqing Business News, commercial newspaper reporter learned from Alibaba, Alibaba Group vice president, Ali Financial President Hu Xiaoming announced on December 19, Ali Small loan on 21st, launched the first three days in the field of domestic credit protection clause, that is, customers in the loan interest in three days, for whatever reason, The decision to terminate the loan, in the completion of the repayment of principal, interest, can apply for refund of its corresponding period of interest.

The company's data show that Ali small loans the latest customer number of 200,000 people, the average loan balance of 61,000 yuan per household. In June this year, the number of customers is only 130,000, less than half a year has grown more than 53%, Hu Xiaoming said the future goal is to serve 1 million companies. It is understood that Ali small loans in the annual interest rate of about 18%, slightly lower than Wenzhou's private borrowing costs 21%, Ali small loan of the single credit cost of only 2.3 yuan, and the bank's single credit cost of about 2000 yuan.

According to Hu Xiaoming revealed that Ali Finance will be the first in its Taobao order loans to the new users of the implementation of the terms, follow-up will be gradually introduced to its other small micro-credit products. Next year Ali small loan will be extended to the Pearl River Delta, the Bohai Sea part of the region, as well as Jiaodong Peninsula.

Hu Xiaoming said that in a certain period of return, is to prove to the lender Ali Financial loan operation norms; even if it is possible to face a malicious person using this clause, the risk of three days of empty gloves white Wolf, increase the company's costs, the company is willing to bear.

Domestic electricity dealers compete fiercely

Transnational Business-to-business increasingly popular

Commercial newspaper trainee reporter Sun Jongying

Chongqing Business News domestic electricity market is increasingly fierce, the network business began to go overseas. Following the customer-prudential products as the representative of the business to start the Denver market, the business-to-business foreign trade in Vietnam China Commodity Network has also invested heavily in the layout of the Vietnamese market.

December 25, a number of domestic and foreign investment agencies to create a joint China commodity network officially online, and the simultaneous opening of China Station and Vietnam station, said to obtain 300 million yuan financing. This is the following Alibaba, global resources, Dunhuang network, such as integrated foreign trade business-to-business platform, the domestic network business to overseas markets, another temptation.

Industry analysts believe that, in the domestic electricity market fierce competition in the background, the market prospects of overseas markets will become the next competition in the direction of domestic electricity dealers.