2013 Power dealers overturn the seven trends of the Year life and death

Absrtact: 2012 for the Electric Business Enterprise is a surging year, to price war as the theme of increasing competition, Jing-dong, suning easy to buy for the leading 8.15 price war to earn enough eyeballs, 6.18 become a net shopping another carnival feast; Double 11 Taobao department realizes 19.2 billion sales

2012 for the Electric Business enterprise is "surging" one year, the price war for the theme of the increase in competition, Jingdong, Suning easy to buy as the leading "8.15" price war to earn enough eyeballs, "6.18" become a net shopping another carnival feast; Double 11 "Taobao department to achieve 19.2 billion of sales, Suning easy to buy 66 million U.S. dollars to buy red children, a generous layout of mother and child category, as an Up-and-comer of Suning easy to purchase 2012 year to achieve 18.3 billion of the sales, in the self-business enterprise beyond excellence, when the second, And the old electric quotient of Beijing East also achieved 100% growth, sales reached 60 billion; at the annual meeting in 2012, Liu put forward "self-cultivation" strategy, in turn to deepen internal management, to achieve a quarterly profit; Before that, the only thing that ever bled would announce a quarterly profit and share price rise, Behind this series of big events, 2013 will come a broader but still rugged road.

Trend one, expansion under the strategy of integration

For the comprehensive class of electric business, rely on simple channel expansion is difficult in the short term with the industry with a certain category advantages of competitors to contend with, self-built cycle and cost uncertainty is very strong, in the case of strong support for capital, take the merger strategy is more in line with the interests of enterprises, in particular, the acquisition of vertical, regional electric business enterprises, The resistance of the integration is small, the vertical type of electric business enterprise is in the difficult period of development, the cost of acquisition is low; for example, Su Ning buys red children quickly in the mother and infant market occupy a strong position, become and Beijing East, when the important resources to contend with;

Trend two, vertical electric business is struggling

Under the step of the comprehensive electric dealer, vertical electric dealer's space is squeezed, the capital due to the capital market calm more and more tense, market share in the comprehensive category of electric commodity expansion strategy under development slow, such as red children in Beijing and east, when the containment, sales decline; in 2013, vertical dealers will be integrated, Closures and acquisitions are the trend of the industry, in the years time, the vertical type of electricity dealers will appear similar to the competition situation, that is, the specific areas of the two to three enterprises to become the market leader, and the acquisition will be mainly integrated category of electric dealers;

Trend three, construct the ecological industry chain

The electric business ecosystem industry chain simply is constructs covers upstream product management, middle midstream internal management, downstream service management operation mechanism, 2012 Jing Dong buys the net Silver on-line layout Third party payment, the Application Express industry licence, expands the Customer service center, the Ali group reorganization, is essentially in the construction of a sales-centric eco-industrial chain, to provide consumers with additional products in addition to products and create a competitive advantage in the future; in 2013, Electric business enterprises will continue to expand the territory around this theme, covering the payment system, logistics system, customer service system, Supplier management system (open platform implantation, Establish information sharing between supply and demand.

Trend four, quarterly earnings for the purpose of listing

The topic of listing has never been far away from the electricity quotient, 2012 every guest, the Beijing-east listing turmoil has caused widespread concern in the industry, Liu stressed that the 2013 year to achieve a single quarter of earnings more enhanced the expectations of the Beijing-east listing, but in terms of the development of domestic electric business industry, To achieve real profit in the 2013 is not achievable even in a single quarter, because the integrated electrical business is still in the growth stage of the investment phase, with the electrical business supporting the infrastructure is far from complete, margin level, internal management mechanism are not up to the standard of profit, so the profit is only for the "short-lived".

Trend five, experience-type shopping enhancement

Experiential shopping has two levels of meaning, one is the real sense of shopping, the important difference between the consumer and offline retailing is that it is hard to feel the real goods before the purchase, the actual feeling of the product depends mainly on product introduction, pictures and related comments, which is why many consumers do not want to choose online shopping; second, the product of the additional products , online sales to be attached to pay, distribution, after-sales service and many other products, because of the single purchase behavior generated by these additional requirements of electronic business enterprises have more opportunities to contact with consumers, any link will become a factor affecting consumer shopping stickiness; in 2013, Electric business enterprises will be closer to the distance between consumers, Methods may involve the online experience shop, more visits, interviews, as well as technical virtual experience shopping and other ways;

Trend six, cloud platform and large data with electricity quotient closer

With the Beijing East and Ali Group as the representative of the traditional electronic business enterprises will be strategic vision to the cloud platform and large data research and development, in order to build the technical empire under the sales base, and then bring high value-added products, expand the current technology bottlenecks on the transaction, service restrictions, while the vast number of transactions and user behavior data as a product, internal, Become a valuable asset to the outside world;

Trend seven, alliances, holding group heating

This trend to 2011 at the end of the 32 electric business enterprises collectively settled into the day Cat Mall as the starting point, when the late experience of the United States settled in when the vertical category of electric dealers into the integrated electric business platform to reach the peak, in the context of high flow-led costs, the use of alliances for the vertical type of electrical business is to obtain flow, transformation of effective means, And the open platform also hope that through the platform of high sales to bring more use fees, commission and advertising revenue; The electric business competition tends to be intense, the traffic, the user's contention is more white-hot, "holds the regiment to keep warm" is also the joint other side to confront the competitor the important way;

2013 may be a year of life and death for many businesses, in the continuation of the traditional mode of competition at the same time, enterprises will pay more attention to close relations with consumers, joint-type confrontation will lead to more intense competition; In essence, the development path of 2013 will overturn the mode of competition by price war and examine the development of the industry from more angles.