2013 Q3 Global Mobile advertising market share iOS accounted for 44.4%

October 19, 2013, the world's largest mobile ad network opera MediaWorks today reported that in the third quarter of this year, iOS in the mobile advertising market remains the leading position, accounting for mobile ad requests for 44.4% and mobile advertising revenue of 50%. Android accounts for 31.32% of the mobile ad market's revenue. Apple's leading advantage in the mobile ad market is largely thanks to the ipad. The strong sales of the ipad and Android tablets have made the two devices account for 10% of mobile ad exposure in the third quarter, twice times the same period last year. Excluding tablets, the iphone and Android phones accounted for 31% and 30.3% of mobile ad market revenues. The advertising agency says its advertising network covers 400 million consumers a month and serves about 60 billion of the advertising volume. In the third quarter, iOS devices accounted for 44% of advertising exposure, and 50% of mobile ad revenue came from iOS devices. Regardless of the ipad and Android tablet, the iphone and Android smartphones both have a close, 31% and 30.3% exposure. BlackBerry devices account for 2.84% of mobile advertising exposure, while Windows Phone devices account for only 0.36% of mobile traffic. There are many reasons why there are more ads on the iOS platform than Android. Yesterday, media reported that the iOS platform ads 17.9 Times times the return on Android. Opera MediaWorks says iOS users use more equipment for longer periods of time, browsing more Web pages and using more apps. The Opera MediaWorks report also revealed the popularity of smartphone and tablet versions, with iOS 7 now gaining 61% per cent in Apple devices, while the share of Android Jelly beans in Google devices remained at less than 50%. In terms of content, the share of music, video and media categories is a leading part of the overall mobile advertising exposure and revenue. In terms of mobile advertising revenue, the first digit of the sports content category in the previous quarter fell to third place in the third quarter. Overall, earnings per exposure in corporate, financial and investment content remain at their highest levels. Mobile Apps marketing Platform Fiksu today estimates that about 70% of iOS devices are installed with iOS 7.