2013 Road to SEO: It is imperative to combine with content marketing

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With the end of the Mayan prophecy, we are not ushered in an end of the world, but the beginning of the end of another world, 2012 is the end of SEO year, we can quickly review the May Baidu release algorithm updated news, to the end of June K Station, and then to the K station in October, This process although some of the old station restored, but still not assigned to the weight, this has to let us summarize new ideas. About 2012 web World One day is based on two points: text and links, regardless of how novel the method, but in this network environment with replication and replication means is easy to abuse, and finally many methods have to be eliminated.

Maybe we all remember some of the early tools, has now been included in the category of cheating: such as the form of hidden text, the font color and background color set to the same, page stacking keywords, and so on, but also because the updated algorithm has gradually abandoned these methods, which can be summed up, as long as the search engine exists, As long as the natural rankings exist, then there is the most appropriate means of optimization.

Later, site operators tested the importance of deployment and updates to improve the readability of content, but were built on other standards, while using the Internet for content dissemination (link building strategies), and the construction of Web content, along with the popularity of this approach, as well as the prevalence of Internet companies, content increasingly abused, There is an urgent need for higher quality content. By April 2012, the Sprocket, blog sprocket, paid links began to hit by Google, of course, Baidu is also inclined to combat these means, so when the Internet for content dissemination, if the improper approach will be included in the target.

Although many people now understand the importance of content, but often lack of specific strategies and plans, including the creation of links and content, all of these marketing plans to reconsider. Conversely, we can imagine that if the new optimization means simpler, then the more easily abused, and finally to be punished, but, if the strategy is too complex, or the condition is too high, then do not have the use of conditions, not profitable. So we need to find a balance when we're looking for a strategy.

A brief introduction to the possible trends in search engine changes:

1, high-quality content requirements

Users and visitors to produce content, in 2013 more and more demand user-created content, so more close to nature, such as comments, questions and Answers module, consulting module, topic Marketing and so on.

2, more personalized content, and the combination of brand effect

This is a big challenge for the enterprise, which requires you to be able to stand out from the people in the same industry, if the content in the same trade can not find any advantages, then need to pursue is the brand and personalized, not price war.

3, the social media platform outside the chain of voting role is increasing.

More and more focus on the diversification of the platform, such as the use of domestic well-known community happy net, everyone, Baidu launched Baidu to share, of course, the prerequisite is to have good content, the industry needs more innovative way of transmission.

In short, your strategy is to coordinate your content, including the choice of external platforms and target audiences, and visually to first be able to attract your target audience.

This article originates from the misty Rain Blog, the original http://www.hagongzuo.com/post/179.html welcome the Exchange seo,qq:1165050740