2013 SEO optimization of medical website how to do?

Absrtact: ▉ Medical website optimization is not known, the medical profession is the most difficult to do SEO optimization, in addition to Baidu to rely on bidding to make money more than the article is difficult and promote difficult. 1. Article Difficult: Medical articles common words: harm, advantage, price, life, how

▉ Medical website Optimization is difficult

All know, the medical profession is the most difficult to do SEO optimization, in addition to Baidu to rely on bidding to make money more than the article is difficult and promote difficult.

1. Article Difficult: Medical articles common words:

Hazards, advantages, prices, life expectancy, how to do, how, good and so on.

These articles are similar, all do medical website, its article core content are inseparable from these words, which caused the industry a "you copy me, I copy you" phenomenon, there are medical seo great God has said such a word:

"Medical article is copy, the key to see how you copy!"

Presumably this sentence a certain way out a lot of medical seoer heart and pain.

2. The promotion is difficult: since Baidu Medical shady is exposed, people to the network medical website all holds the suspicion mentality, each kind of promotion platform (information classification, second-hand platform and so on) to the medical related word also very difficult to get a better rank, coupled with recent Baidu "Green Radish Algorithm" Seoer Daniel Blow, who has always been proud of the chain.

With those third party medical platform (seek medicine, 120ask, have asked to answer) and Baidu cooperation deepen (Baidu know cooperation channel, Baidu Encyclopedia authoritative editor), a lot of keyword traffic is they intercept, 2013 medical site SEO optimization how to do?

▉ website Interior optimization to meticulous

1. Flat structure of the website

2. Page article relevance

3. Recommend related reading

4. Alt/width/height of the picture

5. Link Title/nofollow

6. Control Page Size

All these points must be tired of watching the internet, everyone knows, but I want to ask, who can really do? Wolf Night can be here to tell you, self-acceptance since the cost of 2 months to build a station to each meticulous problem has been seriously done, here welcome everyone to check.

▉ Creative Thinking Write original

For the medical industry, the original difficult, the author tried to come up with a new type of medical article original writing, I will call it "Wolf style":

"Soft Wen + case + products" ratio of 40%:40%:20%

Take any article in my station as an example, the use of soft features (emotion/intimidation/promotion, etc.) plus case (real/written) and finally supplemented by product/technology, such an original article can be achieved, the primary editor of an article time-consuming in 60-90 minutes, skilled editors in 30 minutes to complete an article, And the quality of this article is not the general industry false original articles comparable, you can write my wolf style and your company's editor to discuss some, I believe you will have some harvest!

▉ in the quantity of the outside chain

Outside the chain has been as the impact of a high ranking of the site, one of the factors, with a variety of posters, marketing software, the birth of the chain has been seriously affected by the Baidu search algorithm rankings, so many people say the role of the chain has fallen.

Baidu official: "We should transfer the weight of the link, the only criterion is: this link whether the user or the other site really recommend your site, this recommendation, whether the user has value." ”

A large number of promotional platforms outside the chain of almost no useful, but this is particularly prominent the importance of high-quality outside the chain, in a sense, the importance of the chain is more important than before!

The author thinks the outside chain of medical profession should follow these points:

1. Looking for health-related forums or sections, the target site should also be high weight.

2. News source release should choose the corresponding column high weight site.

3. Do more inside pages, long tail words, anchor text, slightly as a single page URL outside the chain.

Like the Baidu Webmaster BBS friends must know, Baidu has been constantly affirmed that webmaster should pay more attention to the site optimization that is the user experience, high-quality articles, etc., only users like the site is the recommended site Baidu!

Baidu recently launched a "original Mars plan", the move is bound to be combined with "green radish algorithm" to radically change the pattern of search results rankings, I predict the future trend of SEO will focus on the content of high-quality.