2013 Shanghai per capita online shopping 19.4 times young, highly educated, high income online shopping frequently

Absrtact: Today, the Shanghai Investigation Corps of the National Bureau of Statistics published a survey on Shanghai residents ' online purchases of goods and services. Survey shows that the use of online shopping respondents 2013 per capita net purchase number of 19.4 times, of which the net purchase clothing accounted for the highest;

Today, the Shanghai Investigation Corps of the National Bureau of Statistics published a survey of Shanghai residents ' online purchases of goods and services. According to the survey, the number of online purchases was 19.4 per capita in 2013, among which the net purchase of clothing was the highest, and 47.8% of Internet buyers reduced the number of shopping trips.

2013 per capita online shopping 19.4 times young, highly educated, high income online shopping frequently

It is reported that the National Bureau of Statistics Shanghai Investigation Corps to adopt multi-stage stratified random sampling method, in Shanghai, 140 residential (village) Committee, and from the 3,000 people 18-70 years old and living in the city for more than a year of the residents to conduct a questionnaire survey.

According to the survey, the number of respondents who used online shopping in 2013 was 19.4 times per capita. From the group display, the three groups of people use online shopping is relatively frequent: first, the young group, 35 years of age under the average per capita net purchase number of 25.5 times; College respondents per capita net purchases were 27.3 times and 21.8 times respectively, the third is the middle and high income group, individual monthly income of more than 10000 yuan, 5000-10000 yuan of respondents per capita net purchase number 31 and 26 times respectively. In addition, the number of women surveyed per capita was 21.1 times, 3.8 times higher than that of male respondents.

According to the survey, most of the respondents had the highest proportion of people who bought clothing on the internet. Up to 78.7% of the larger also include the main online food and health care products (49.5%), Daily Cosmetics (39.7%), Payment recharge (36.8%) of the respondents, accounting for more than 20% of the main net shopping decoration home (28.3%), Household appliances (28%), mobile phone digital (23.1%) respondents.

47.8% net shoppers reduce shopping worries the quality is uneven

According to the survey, 47.8% of the respondents who had online shopping had reduced the number of outbound purchases and 50.1% times, and only 2.1% had increased.

Respondents selected the main reason for online shopping, 69.3% of the thought is "from the order, pay to the goods door-to-door without a visit, save time", 68% think is "commodity price than real shop cheaper", 59% choose "to buy goods not limited by time and space", 55.7% think is "more varieties, can buy goods not locally , another 41.8% or 0.9% of respondents considered it "convenient for goods delivery" and "other reasons".

At present, the main problem of online shopping, 74.6% of respondents think that the quality of online shopping is uneven, 60.1% that is the lack of after-sales service guarantee, return goods still have some difficulties. In addition, respondents believe that the current online shopping there is also the risk of network payment, goods (services) and website propaganda inconsistent, business fraud, merchandise delivery slow and easy to damage in the way of distribution.

The new "Consumer Rights Protection Act" of March 15 this year stipulates that consumers purchase goods by way of online shopping, receive goods (except special goods) within 7 days, and can return them without explanation, and give the online consumers "right to regret". 76.5% of the survey said the rules would protect the rights of Internet buyers, prompting more people to try online shopping. At the same time, a large number of respondents were concerned about the implementation of the regulation, 46.6% of respondents think some businesses may set a return threshold.