2013 Shanghai Shopping Festival fiery, online marketing means for the first time to appear

2013 Shanghai Shopping Festival is hot staged, the merchant took out "bases" showmanship, one of the most novel and most effective is the line of the combination of the O2O mode. In this year's shopping festival, shops and electric dealers to break the original boundaries of the industry, connected line of the online marketing means for the first time in the Shanghai retail market.

Hundreds of shops are in the promotion, which is the most preferential, which is the most special products? Mobile shopping software will tell you. A "shop stubborn" mobile phone software is popular in Wanda, Lyfors, Yue Tatsu 889 and other commercial plaza, many shops are "shop stubborn" customers. Jiefang Daily reporter Download trial, found that "shop stubborn" will be based on the location of users listed around the shop name, product characteristics and ongoing promotional activities. But the most attractive is all kinds of points: into the shop, to find a specific product, photo sharing and so on, there are points, points reached a certain amount can be exchanged for coffee, prepaid card and so on.

According to software developers, "shop stubborn" with the audio positioning technology, mobile phone to receive the dedicated transmitter in the store to give the audio signal, you can confirm the position of consumers. It is reported that the design of the software is to store the consumer behavior of the ex-profit feedback into advance reward, and the real business information network, stimulating consumers often patronize shops or extended stay time.

Online shopping can be 24 hours to pick up the physical stores, or in the physical stores after the purchase of direct access to online coupons-integration line under the online distribution and marketing resources, but also this year's shopping festival a big bright spot. Following the farming's supermarket convenience store and the cat cooperation, the launch of "net Order Shop" after the Hundred UMC Business also announced with the fast passenger convenience cooperation, in the city 295 fast passenger shop to launch this service. Consumers in full online payment, simply by receiving the message password can go to the designated convenience store delivery, 24-hour reception.

And in order to attract offline consumers online consumption, hundred e City, 1th stores and other electric dealers have to cooperate with the entity stores. For example, shop 1th and new Mei Union Square, Zhoupu Plaza, Lian Yang Plaza, 96 square and other shopping malls exchange marketing resources, of which shop 1th in the official website to the Internet to buy consumer introduction online shopping festival activities bright spot, and offline businesses open the site resources for shop 1th placed "Wireless Shake" machine, show and promote online mobile phone shopping business. Hundred Lian E City and the first eight hundred partners, Hundred and a city, hundred central and other shopping malls in the combination of marketing, consumers in the physical stores designated business consumer fulfilment, you can get online shopping malls without the threshold of cash coupons, online purchases directly.