2013 Site Optimization 3 major considerations

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Whether it's 2012 or 2013, with the update of Baidu algorithm, such as the hit on the sale link, hyperlink algorithm upgrade, Green Luo algorithm, pomegranate algorithm (for the Low quality page will be a series of adjustments), now the original Mars plan, all announced once outside the chain for the emperor's era has ended, And the original high-quality content is still kingly, then the 2013 site optimization How to do? The following month dance SEO from three to share:

1, about the outside chain:

Should you abandon the chain and focus on the content? The answer is whether, though the effect of the outer chain drops, this main or for the low quality of the chain, such as forum mass, blog mass, such a low value of the chain should be abandoned, this belongs to the outside chain of garbage, there are those who do not have relevance outside the chain of promotion will not be calculated weight, the rankings are harmful. For example, you do is the machinery industry and often in some SEO forum hair outside the chain, do you think such an outside chain useful? SEO Forum is the webmaster or some network promotion staff, rather than your target customers, such a chain of meaningless. What we want to do is a highly relevant and natural and recommended links, so that the chain is the best outside the chain

Now to do is not just outside the chain, more should be promotion, diversity of promotion, in addition to forums, blogs, such as micro-bo, micro-letter and other social media is also an indispensable channel for the promotion of their own brand building have to be reckoned with help.

2, about the content:

What content is high quality will be Baidu favorite content?

The originality of this is beyond doubt, but not all original articles are valuable, first of all, you have to ensure that your content and the relevance of your site theme, look at the content of many Web sites online although it is original, but the site itself is not worth, because these content is not your target customers need. For example, you are a liquor-selling website, and the content of your post is how to make wine? This is not contrary to the content of your site, you are hoping that customers buy your wine, you should do is to teach him to choose what wine is appropriate, if he wants to make his own wine, then how to buy your wine? There is also a low quality content is low reading value, content is not readable content that is also to avoid.

To do a unique and differentiated content, it is best to provide other sites can not provide and that is precisely what users need, take some examples of SEO forums. A site is the characteristics of the original contribution to provide, many owners will be their own original articles to contribute, from the webmaster can also add a promotional link, this is also mutually easy thing. b website opened SEO answer column, for some novice or encounter problems veteran have a platform to communicate. C site is characterized by the provision of the site trading transactions, three sites have their own advantages. After them there are many imitators, but the webmaster did not remember only a few, the results of those imitators are slowly disappearing, why, because they are not the first, they do not have a leading position, followed by their own unique content.

3. User experience:

User experience is the feeling of the use of the product, for the site, the user experience includes many aspects: the logo of the website to ensure the clarity of the brand; page access speed, whether it can be opened in a few seconds, the layout of the page: whether the focus is prominent, primary and secondary trenchant, illustrated; The color of the page: whether with the overall image of the brand unified, the site is interactive.

User experience should follow the "variable" principle: the so-called world of all things are in constant change, the user's preferences, shopping habits are changing, we should according to the user's current needs and habits to change their site navigation distribution, title, content, as well as the promotion means of continuous adjustment.