2013: The digital reading of the Warring States era

The Spring Festival has always been a prime time for reading, and for a busy year, it's not easy to have a big, laid-back schedule. On the train and on the plane, you can see a lot of people holding a book, this is a rare spiritual return journey of the year.

More people will come home with electronic equipment in 2013. The ipad does not have to say that the Kindle's popularity in China is already not low, and that more people are taking a lighter ipad Mini. A machine in hand, then save burdened with a lot of books of fatigue, but also saved the luggage box for the spring Festival space.

E-books are seeping into our daily lives. Two years ago, the Kindle was a toy for geeks, and now it has become a symbol of youth and literature. There are also a lot of users who use the ipad to look at E-books, with surveys saying that the demand for reading is second only to the game, ranking the demand for tablet users.

In the increasingly popular hardware, the content of E-books is also richer. When, Jingdong, Amazon has provided a "massive" e-book, which has become the three major electric dealers "standard." Pay more attention to the user experience more look, watercress, Tang tea, also has a good reputation, so in niche market occupy a place.

After Amazon and watercress were killed in the 2012, the road Beikewen has gathered in the digital reading market, the industry said, "the coming." Still, most people in the business walk in the fog, not knowing whether their careers will work, because the truth is often brutal: no serious digital-reading company has ever made any money.

There are at least three mountains between ideal and reality: the widespread existence of piracy, the online payment to be popularized, and the awareness of consumers to pay for the virtual products.

Of course, consensus is widespread. E-books will become more and more popular, and paper books will come into the museum sooner or later. The demand for paper books, such as Popsicles, dissipates in the hustle and bustle of the internet era, just as Leica cameras are no longer portable tools, but a luxury handicraft that misses the age of machinery.

However, reading more is just an ideal, not an industry. Digital music gerrymandering, digital reading is almost in the impact of piracy after the disaster reconstruction. How to make the user's money and let the writer live a decent and dignified life is a difficult problem for every reading company. At least for now, the problem has not been solved.

The digital foundation of the whole industry is facing great problems. Music has at least the standard MP3 format, e-books are not uniform standards, and the domestic publishing institutions are mostly state-owned enterprises, they have just started their digital strategy.

Under such circumstances, the aforementioned digital reading business, which has become a pioneer, is enough to be respected. However, the suspense of the story is that no one wants to be a martyr. Although the trend is clear, it is a marathon race. The giant's multifaceted, it is only to show that digital reading into the Warring States era. The Internet industry has always recognized the eldest brother, who will unified Liuhe, sweeping the p.

Only one thing is certain, 2013, the lovers of digital reading are blessed.