2013 U.S. group profit all year round, group buying industry finally welcomed the warmth?

Once into the cold winter group buying industry, finally ushered in a hint of warmth.

Yesterday (January 1), the United States network related people in the "Daily economic news" reporter interview revealed that the United States network of the current single day sales have exceeded billion. In addition, the company made a profit in 2013, except for a few months. 2013 achieved a full year of micro-profit.

Although the profit margin is not large, but because the whole group buying industry is still in a loss, the United States network to let the industry see the dawn.

Internet analyst Huang believes that the United States network or because of good performance in 2014 occasion to the United States listing, but in the future for some time, the face of the increasingly exerting force O2O industry bat Three giants, the United States network will face more competition than group buying peer pressure.

The United States network related people said that the United States network in December 2013 turnover of about 2.007 billion yuan, 2013 total turnover will exceed 15 billion yuan.

In fact, in the mobile internet trend, mobile end of the United States to become a major growth point, the mobile end of the transaction accounted for nearly 70%.

In an interview with the Daily Economic news, Ruzenwang, an analyst at the Telegraph, said the group had quickly seized the market with a strategy of cheap and low-cost operations, and that its operational efficiency and gross margin had started to rise sharply after a group of rivals fell.

Industry believes that the group buying industry is also to promote the United States network profit is an important reason. Group buying navigation group 800 data show that 2012 the average monthly users of less than 40 million, and as of November 2013, the user has risen to 60 million. Marketing costs accounted for the decline in the proportion of income, mobile end users to reduce the purchase site's follow-up marketing costs.

In addition to conventional management, group buying sites are gradually eroding the market share of online travel websites.

According to the United States network of official data, the United States network 2013 years from the movie ticket purchase volume accounted for the Chinese film box office of about 10%, hotel Group purchase volume accounted for the entire hotel group buying industry 70%, two industries have independent mobile clients.

Regiment 800 data analyst Kangkang believes that the hotel group to promote tourism service model packaging, and so on and easy to use the car similar to the cooperation between companies, will be to a large extent to speed up the self-help tour and offline car rental industry, the combination of interactive, tour purchase or will become the next outbreak point. "Group buying site in the mobile end of the strong performance of the entire industry in the continuous development of the O2O field, but no one has an absolute advantage in this respect." ”

The United States network said that the future of the United States network will continue to cut into the subdivision area, trying to rely on discounts to attract users to buy the mode of real upgrade to O2O mode.