2013, what is the digital industry?

Absrtact: 2013 years is really xx year? Otherwise, in the 2013, the achievements of the technology and digital industry are based on previous years, but the divisions are more obvious. Consumer demand is still an important condition for the industry's progress, and marketers take for granted

Is 2013 really "the Year of XX"? Otherwise, in 2013, the achievements of the technology and digital industries are based on previous years, but the divisions are more obvious. Consumer demand is still an important condition for the industry's progress, and marketers ' "take for granted" is no longer feasible. According to comscore data, the monthly average of 2012 produces 100 billion digital interactions. For a long time, advances in technology have been driven by technological progress, valuing cold technology and forgetting to focus on consumers and consumer markets.

Numbers are no longer a part of people's lives, but they are integrated into people's lives and are visible everywhere. In the 2013, marketers must focus on the consumer and do their best to market consumer demand. 2013, what is the digital industry? Let's take a look at the 6 trends imedia the connection website.

Tablet and cell phone separate

In the mobile world, tablets and smartphones are always tied together, but people use them differently. Smart marketers are sure to find ways to separate the use and experience of the two.

Tablets tend to be search and entertainment, and mobile phones are more likely to accomplish tasks. In 2013, it was necessary to accurately identify the user's device type and deliver more accurate information.

Don't expect cell phone users to fill out questionnaires or PDF documentation. And don't expect tablet users to choose to print files or use navigation tools. Therefore, must according to the equipment ability and the consumer demand to develop the mobile marketing strategy.

New Sharing experience

All along, digital interaction is one-to-one, that is, the user's interaction with the device. In the past, the time when a person was surfing the internet and watching a movie was likely to disappear in 2013.

The use of mobile phones today has allowed people to "go back" to the era when digital cameras were just in vogue. In those years, people would get together and look at them as soon as they finished their pictures. Today, smartphones are repeating this history. After taking pictures, people immediately send them to social networking sites to communicate with others.

In the 2013, marketers should pay attention to discovering new sharing patterns.

The death of a QR code

About the death of QR, probably, did not save. Because the QR code is too inefficient, without the support of large enterprises or large advertisers, QR codes have very low chances of surviving in fierce market competition.

In a nutshell, QR is a technology that is overused, and bad marketers steer users to the wrong way of using them.

Video to share

Thanks to Instagram and Snapchat, people are beginning to realize that sharing pictures can be so interesting. The same results will be achieved in 2013, when video is shared. Ask marketers to note that this is a very important trend to quickly seize the opportunity to enter.

Here is the short video sharing. But video sharing is likely to go to extremes, where people like to share "smelly and long" videos, once back to the 70 's.

End of privacy dispute

On the topic of privacy, has been accompanied by the development of the Internet, people also continue to discuss the importance of user privacy, or enterprises to make money important. 2013, there will be legal support or against cookies to track user privacy. If legal support is available, digital advertising will be overwhelming and widespread.

Pay attention to social environment and abandon social platform construction

Marketers will certainly abandon their management, lead social discourse, and pay more attention to the environment and consumers who talk to consumers in 2013.

Social media is about people interacting and talking. In the 2013, brands will abandon building their own social platforms and participate in increasing consumer value.

The traditional way of marketing will gradually enter the social field. For example, the behavior of a brand sponsoring sports competition will begin to enter the social realm. The brand no longer requests consumers to pay attention, but actively into the consumer's view.

Summary: In 2013, people no longer pay attention to the mobile phone is a few cores, run the number of points, and more concerned about after dinner can use mobile phone group to a discount movie tickets. function is more important. If digital marketers want to succeed in marketing in the 2013, they must cater to the needs of consumers.