2013 years of business development: online education, mobility and O2O

Editor's note: The 2013 is drifting away from us, and the field of science and technology is still moving forward. Always need a moment, we should stop, look at the past days. The year may be the best choice, so we start at this time the "2013 Science and Technology annual ranking" selection, and sincerely invite you to participate in the vote. Let us look back to the road, firmly forward.

New mode subversion tradition, new product impact life, new creative touch nerve, innovation become the foundation of Internet Enterprise survival.

Light assets, innovative Internet industry, innovation is the root of survival. Whether it's a disruptive innovation from scratch, the icing on the cake, the aggressive innovation on the shoulders of Giants (11.27, 0.02, 0.18%), or the corners of micro-innovation, all add new impetus to the country's most dynamic field.

Online Education Competition

Online education is the battle between the electric business and the mobile portal, and another is pushed to the forefront of the battlefield.

Baidu Library, Baidu Encyclopedia and other products have been online, NetEase Open class, Cloud classroom launch, as well as Youku and online education website Udacity Cooperation published in Chinese udacity online video courses, no one does not reveal the major giants of the importance of online education.

At the same time, the capital market for online education is not a loss to the Giants, every millions of dollars of money is directly "hit" to the online education sector.

Of course, this is not just the giants of the game, taking advantage of the Dongfeng, many small and medium-sized innovation companies are also beginning to target the online education industry, and the speed of light to catch up head-on. Century Jia Yuan "little Dragon Girl" Gong founded 91 Foreign Education Network, launched soon to obtain the NetEase capital of 4 million dollars of a round of financing.

In this connection, the new Oriental Chairman Yu Yu asserted that with the Internet and other modern technology development, online education industry will usher in a subversive change, the next 3-5 years will be achieved online 40%, 60% of the pattern under the line.

2012, the total scale of IT investment in China's education industry reached 43.91 billion yuan, an increase of 20.9%, China's education information market scale is rapidly growing. Taobao data show that 2012 Taobao education sales amounted to 330 million yuan, of which one-third is teaching materials, and the other 200 million is course sales.

Mobile application competition heats up

In the 2013, the total number of mobile interconnected intelligent terminals owned by Chinese nationals surpassed the United States for the first time, becoming the world's largest mobile internet terminals. The huge smartphone and tablet use of client groups and frequent app use have made China a huge hotbed of app development.

According to a recent mobile app application survey published by the National Mobile Network Research Center, social communications (such as micro-letters, QQ, etc.) app applications are the most frequently used, accounting for 69.7% of the total app usage, while system tools (browsers, security software, and so on) and the use of reading information app applications , which occupies 57.6% and 57.1% of the total usage frequency of app applications.

Game Entertainment, the most favored app developer, uses a slightly more frequent app, accounting for 53.2% of the total app usage. Most intelligent terminal users use two and more than two app applications, compared to a handful of mobile Internet smart Terminal users using a single app.

Through this array of Dongfeng, enterprises have to exert their mobile end, competing to release their app, want to share a cup of soup. Online travel giants are no exception, where to go nets, Ctrip, art Dragon are also beginning to increase wireless marketing investment, for the competition for users to fight price.

In addition, after the release of a whole month of Cicada even Apple store in China free top five, and four consecutive days to stay in the top of the list of free mobile phone applications sing it, now in the field of performance is also climbing.

Explore the O2O model

2013 general Merchandise industry to achieve transformation consensus, layout O2O by many enterprises. Suningyun Business first proposed double line fusion, the same price sales. Wangfujing department Store to determine the full channel layout, successively online shopping mall, service app, while online store to lay WiFi. Yintai department store also from a variety of channels at the same time layout, such as the positioning of micro-letter platform, "Double 11" during the day to work with the cat promotional.

At the same time, seemingly calm home industry, in 2013, a great change occurred. Ji JSWB, incredibly the home, Red Star United States Kai Long, Golden Horse triumph, Moon Star, such as 19 home enterprises, on the joint signed the "on the standardization of E-commerce work" to resist the cat double 11 O2O strategy.

Do not pursue the category of all-inclusive, not sink in endless price war, focus on the field of subdivision, and relying on four-bit in one mode, in the electric business sector as a whole situation is not popular in the situation of the first to achieve profitability yoho! goods, not only emphasize the O2O strategy, but also increase the proportion of original

In addition, this year on the double 12, preparations for the 1.5-time Wanda electric platform "million sinks net" quietly online. The previous day, in the "CCTV Financial Forum", and Ma Yun's "billion game" entangled a whole year, Wanda Group chairman Wang said: "About the bet, it is a joke ..." Billion bet on this. "The online network, with a question: Wanda Why suddenly change?" What is the prospect of Wanda Electric business model? Whether to kill a path in the increasingly mature electric quotient ecology.

Electric dealer O2O become new fashion, even if some hands welcome, but also some avoid, but private customization and other high-end atmosphere of the consumption concept has begun to spread ...

Regardless of enterprise behavior or market phenomenon, all innovation is based on the changes in customer demand, but also the rapid development of the entire industry brought about by the business philosophy, operating mode and other aspects of thinking. However, this change in life, changing the world of the market, our eyes can never be meticulous, we just want to try not to obliterate any glimmer of value of light.