2013BAT Five-point Kan and 2014 new opportunities for Entrepreneurship

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Just the past 2013, is a year of great changes in the Internet, can be said to be mobile internet full force of the first year, is the PC Internet complain, the traditional media decline in the years, but also the internet giant enclosure movement the most Violent Year.

Looking back at 2013, internet companies have been fiercely competitive, and the duopoly of the Big three giants seems to be more solid, but bat, from the PC Internet era of their respective main business to the mobile internet era has a confrontation, especially in the AQ mobile electric War. From the giant's big moves, we can more clearly observe the domestic Internet movement.

This article attempts to take stock of the 2013 giant's big moves, from prying into 2014 new trends, thus speculating 2014 new entrepreneurial opportunities, for such a big proposition, inevitable omissions and startled, opinion, welcome to correct.

I. Mobile Internet

There is no doubt that "mobile" is the key word of 2013 Internet, but this proposition is too big, can only be elaborated from the core mobile product of the giant. Overall, the Giants shifted the core business of the PC to the mobile end, and extended some new opportunities.

1, mobile social-micro-letter. As the earliest ticket, micro-letter now has 600 million users, set application treasure, news, payment, electricity quotient, mobile phone butler, hand Tour equals one, become Super app, or "Ark".

In the 2014, with the development of 4G, the contradictions between micro-trust and operators will be weakened, the international market will gain support, the future is bright. Because IM Product "winner take all" rule, intercourse, rice chat, MO is marginalized.

In fact, Tencent's advantages in mobile applications are far more than micro-letters, from the "2013 China Mobile Internet Statistics Report" can be seen, active users of the top 10 mobile applications, Tencent products accounted for half.

2, mobile search-mobile Baidu. Baidu calls for the wolf sex, the launch of product speed and public relations of the momentum felt significantly improved. Baidu Q1 A single quarter of research and development mad hit 130 million U.S. dollars, after mobile phone Baidu's voice search did improve a lot, the end of 13, mobile phone Baidu announced users over 400 million.

Search, 360 both Sogou failure, the impact of Baidu hopeless, Tencent into the capital Sogou, only ranked third, Baidu hegemony stable position. Other entrants are even more hopeless.

3, lbs-Baidu Map platform molding. Baidu mobile phone map also explored a new opportunity, around LBS launched the group buy, hotel, catering, playing, booking and other functions, has become a life of a large platform, but also viscous.

Overall, 2013, Baidu focus on layout search, LBS, application distribution, video four areas, its "billion club" members include: Baidu mobile phone browser, Baidu video, Baidu Cloud, 91 desktop, mobile phone Baidu, Baidu Mobile Input method, Baidu map, Baidu Magic Map, 91 assistants, Archie Art, pps audio-visual and so on.

4, mobile payment-pay Bao PK micro-letter. Personally think that Ali at the mobile end of the product, only pay treasure wallet (including balance treasure) is commendable, but also Ali Mobile electric business important carrier, mobile phone Taobao look at merchandise pictures by the screen restrictions, electric business advantages How to more effectively continue to the mobile Internet is placed in front of Ali the big event, but also the core of AQ war.

A word kan commentary: the Internet fast-changing, Nokia said Pour, Tencent crisis awareness of the strong advance layout, Baidu Wolf Wake up immediately follow, Ali reaction slowly half beat slightly passive.

Ii. Internet Finance

Have to say, the balance of treasure and micro-letter, is a landmark products, a group of Internet laymen successfully made the obscure financial industry to make "stall goods", stir up the large size of the country bank uneasy, China's internet began to transform and make up for China's backward financial services.

As of December 31, 2013, the balance treasure scale amounted to 185.3 billion yuan. Ali Small Micro Financial services group, President of the domestic business group, said Genming, balance treasure can be done with the use and to maintain a stable high income, not without Alipay ten years of user data accumulation, from the balance of the birth of treasure the era and opportunity to see, the interconnected financial sector will not "again appear such a great product", Balance treasure is only a starting point of internet finance, it is definitely not the end point.

Fan always said that the future may only balance treasure, no Alipay.

Subsequently, the market appeared a variety of similar balance treasure products, such as Baidu and Huaxia fund to launch a yield of 8% of the "Baidu Hundred". However, some experts pointed out that the policy risk of internet finance, individuals think that the future may be in the traditional banking interests, Internet enterprises to reform the financial development needs, the formation of user needs of the public opinion of the impact of the three forces between the game, the CBRC and other departments in the middle of the policy to grasp the

Tencent also bullish on internet finance, but the road is not the same, in the former sea investment 10 billion. Shenzhen, as the window of reform and opening-up, innovation and development has been ahead, personally think Tencent has a certain geographical policy advantages. Tencent has always been a stable low-key style, the future of the sea here Tencent will certainly be a big recruit.

A word of criticism: it too hard, financial health money fast, bank long easy, people stupid money more quickly.

Third, mobile electrical business

When it comes to electrical business, you can't say Jack Ma.

Perhaps Ma is too far-sighted, so occasionally can not see the road under his feet. Many years ago, Ma Yun once said: holding a telescope can not see opponents, the results of Jingdong, Excellence (Amazon) and so on, and Ali had to remove from Taobao platform-day cat.

PC Internet era, Ali in the Consumer-to-consumer and pay on the supremacy, Taobao closed up to collect advertising fees, pay Baoti to Yahoo, Ali earned pots full of pot.

In the mobile internet age, Ali did not seem to see clearly in the early days, just a simple copy of the "mobile Taobao" and "pay treasure purse", the mobile phone Taobao obviously failed to become "super app", pay treasure purse is conducive to the balance treasure can still retain users, but "sweeping pay" function seems to be after the micro-letter, It also shows that there are some problems in studying the characteristics of mobile terminals.

But more importantly, Taobao closed the business model to earn 2B advertising fees is difficult to set up at the mobile end. Ma saw this life door, direct stab key: "Tencent is a traditional industry collaborators, and Ali is the traditional industry of the destruction." Alipay's money is paid treasure, micro-letter payment docking bank account. Taobao users are not businessmen Taobao, merchants to pay the money to buy the road, can be micro-letter users are micro-letter is also business, businesses can be once and for all.

Cheng said: "Where is the biggest war in the internet today?" Of course Tencent's mobile social intrusion Ali's traditional electric dealer, a 100 billion dollar against another 100 billion dollars, it will rebuild the ecology. ”

Security is also a weakness of Ali, and at the beginning Ali seems to have not found this, which is described in detail below.

A word kan comments: electric business is Ali Dish, but reaction slow half clap, Ma Yun retired to the great cause, micro-trust dealers catch up.

Iv. Security

Security is similar to the police such a service government agencies, is not utilitarian, is unable to form a business model, but obstinately was Zhou in China this piece of magical land opened up a trick, and let Tencent Baidu are aware of the importance of security.

As a basic service, security has magical properties: First, the user is wide, the second is high, the third is the user trust is high, similar to the critical moment of the natural trust of police officers.

Safety is 360 of the food. Zhou The overall mobile strategy from 2013 to 360: security, store and app.

Shops do not say, blocked in Baidu sky-high buy 91,app Aspect 360 also failed to suppress big strokes. In mobile security, 360 of the PC-side of the inherent thinking, but also made an outrage, want to security permissions and ability to remove the mobile phone pre-installed software, the result did not think that they were deleted, because of the difference between Android and Windows, ROM permissions on the handset manufacturers above 360.

Tencent will be the security of the national defense, three sides attack. PC-side is the computer housekeeper, tepid, completely lost to 360. Mobile Security Butler Development is good, accounted for 1/3 of the market share, but also set up a mobile security industry chain Alliance, the main payment security and anti-information fraud, 360 is not a small impact. In addition, Tencent Security Emergency Response Center (TSRC) in 2013 to invest 1.5 million bonus safety white hat, the highest award 100,000 cash, network security personnel. The 360 Safety Emergency Response Center was established in 14 years and a follow-up award was initiated.

Baidu in the 3B search after the war, the overall layout of security, PC to mobile, anti-virus to the Guardian, and the level of public relations is also straight after 360, Baidu search page is always hung 360 of the charges. Not for anything else, to stall 360.

So, Ali's attention to security is not very sufficient, the result is now suffer. Taobao blocked micro-letter shopping links, the reason is safe. The micro envelope kills the Double 11 promotion, the reason is also safe. But Tencent has professional security products, mobile phone butler, and Mobile Safety Research Institute, as well as security platform, more aboveboard more convincing. In the micro-letter and pay treasure growing mobile payment PK, Ali Security has become a soft rib. It seems that mankind has been unable to stop Ali and the 360 union trend.

A word of criticism: Siege of the bright top, the odd tiger Lian Shou with the attack and movement blocked;

Five, the Internet thinking to transform the traditional industry

Millet in 2013, let "tuyere pig" and "internet thinking" mercilessly fire a. Lei and Mingzhu's 1 billion gamble is to let the public see the power of the Internet.

With the development of chips, algorithms and artificial intelligence, smart phones, smart glasses, smart TVs, smart watches, smart routers, smart cars, smart hand rings are emerging, "smart everything" is the future trend, is the super huge market.

Internet thinking to transform the traditional industry, this sentence has been rampant, but in the fight this matter, it is true to let people see, as long as the internet to find the traditional industry even a small space, is also a very large market.

Ali Investment Quick Taxi, Tencent investment tick-tock taxi, Baidu Map said "I can take a taxi directly."

Smart TV and taxi applications have been gradually realized in real life, then in the future in agriculture, health care, education, industry, perhaps more imaginative space.

In a word, the reform of the traditional industry, it is easier said than done, looking at the market is very big breakthrough point is very little

What is the point of looking back at the facts that have taken place in the 2013?

Opportunity One, do "variable Company", then sell to the giant.

Variable company is the word invented by Fu, which is an important field of fierce competition among giants. Fu think Jinshan and Sogou is this kind of company. And so on, Rumor 360 will acquire the Bang Bang security, Ali bought Mushroom Street (because Tencent injected Beauty said), Baidu acquisition of 91 assistants, bat all want the public comment network, are such.

From this point of view, mobile security, mobile electric business Shopping guide, hand tour, online education, O2O, may be the Giants for competition, thus selling high prices.

Opportunity two, and traditional close to the industry. Giants generally do not want to go deep into traditional areas for profit. With the Internet thinking to transform the traditional, Huang Taigi selling pancakes, carving ye beef brisket will not say, roseonly send flowers, Shenzhen has a point one moment, dedicated to do online cakes, feel more reliable. The internet may be a big opportunity to transform agriculture.

Third, the opportunity to do market segments. such as focus on the gay market products, focus on women's aunt and so on.

Opportunity four, soft and hard combination, ordinary industrial products intelligent. At our meeting, we saw that many of the commercially valuable smart devices, such as smart shoes, with the help of a sensor on a common shoe can judge the location and movement of people and can be used to care for the elderly. Also has can translate the English eyeglasses and so on.

Opportunity Five, deep plough vertical field. such as auto, worry, 58 city, etc.

Opportunity VI, games and traditional enterprises of electronic business. The game business model matures, many small companies also make a lot of money, but the competition is really fierce, can also borrow Tencent and other companies open platform for development. Lei said that electric business is like water and electricity, in the future, every traditional enterprise may have to do electric business, physical enterprises to do electricity, as well as the formation of outsourcing services around this trend, including technology, marketing, operations and other related services companies, is also an opportunity.

Other, welcome the master to add.