2014 Asia Pacific Big data spending will reach $1 billion trillion

December 10, according to a new study published by market research firm IDC, the 3721.html ">2014 Asia Pacific (excluding Japan) data is expected to reach $1.02 billion trillion." Big data spending in the Asia-Pacific region grew by 36.3% in 2013 and will continue to grow in the next 4-5 years. Large data spending in the Asia-Pacific region will grow at a compound annual rate of 34.1% from now to 2017, boosting the rapid growth of infrastructure that stores and analyzes large data.

By 2020, IDC said, the market share of big data will grow from 36% in 2012 to 62%, particularly in emerging markets. Companies in the Asia-Pacific region will invest in large data solutions, especially in the search for cloud-based services.

' In the next few years, people will be very interested in this kind of data when geo-information is linked to individual behavior, ' said Craig Stires, director of research in the IDC Asia-Pacific region responsible for big data, analytics and security software Cregg Stells. More mature markets such as Australia and Singapore will use large data and analytics to enhance communication with customers.

New trends in large data identified in the IDC report:

The report, "IDC's Top ten 2014 forecasts for Asia Pacific (excluding Japan)", says most people do not know how their data is collected and shared.

Over the next few years, people will learn more about how their privacy can be spread through geographic information, driving telecoms companies and retailers to provide more personalized services.

' People don't want to be marketing targets and we need a higher level of service, ' he said. Institutions that cling to old ways of thinking that only maximize the market share of wallets will have the risk of losing their brand reputation and losing to those institutions that improve personalized services based on the personal information they know.

Many High-profile data breakout events will expose information collected by some agencies. This will raise awareness of the protection of citizens ' privacy. IDC expects this to prompt some Governments in the region to set higher policies to protect their citizens ' privacy.

IDC also predicts that storage is one of the fastest growing areas of large data. 2014 's analysis investment grew by at least 45% from 2013.