2014 Big Data application industry will usher in gold inflection point

2013 is coming to an end and there is too much discussion about "big data". And not to say "before the big Data age" and "after the Big Data Age" difference, the information age of the rapid change has brought new opportunities and challenges to cultural and creative industries. Large data application in the analysis and forecast, 2014 with the Internet business to maintain high-speed growth, the large data industry will be more fully developed.

Gartner predicts that big data will generate 34 billion of billions of dollars in IT spending in 2013, which is expected to grow three times-fold by 2018. Ovum Company expects that in 2014, an increasing number of third-party suppliers and IT service ecosystems will begin to launch large data and fast data tools and solutions for the enterprise data warehousing and application markets.

Large data in addition to the creative phase can provide a "source", but also in the creation of products, to provide a reference to the output path.

Large data will be based on the user's behavior, user data, user characteristics into data assets, and mining and analysis, enhance user access to information convenience, to achieve from product value-oriented to customer experience value-oriented transformation. Large data in a scientific and structured thinking to look at the cultural and creative industries, in order to meet the new era of consumer psychological needs and cultural creative industry marketing has unique.

Under the premise of analyzing consumers, large data can extend the information service function of cultural creativity. The direct profit and indirect advertising revenue can be formed by the app of cultural creative products. Promote the interactive combination of app with toys and teaching, into kindergartens or primary and secondary schools. Can produce healthy health, culture, preschool education and other pay attention to a higher degree of television programs available to the media industry.

At present, the domestic film and television industry to buy a large number of recent years more well-known network novel copyright, these purchases are based on the Internet literature consumer groups of data analysis, refined to the consumer groups of age, gender, education and other dimensions of factors, greatly improve the scientific.

Overall, in the rapid development of the Internet market environment, the industry for large data forecasts are mostly: large data technology will become the mainstream; the highly specialized field of analysis becomes easier, from cloud computing and mobile to increased influence; continuous explosions of data volume, driven by devices and machines; and destroy incumbent Megavendors "database market remains state.