201.4 billion MA Wisdom Summit allows large data applications to reach

November 20, 2014, by the "Big data precision marketing platform leader" billion Ma Company's million-MA Wisdom Marketing Institute and the Zhongguancun Large Data Industry Alliance, NetEase Technology co-organizer "201.4 billion Ma Wisdom Peak" in Beijing grand opening. The theme of the summit, "Big Data, Smart future", discussed "how to rely on large data to provide more in line with social needs of products and services", "big data how to provide a strong driving force for precision marketing" and other industry focus on the hot topics. This event covers a wide range of data applications in various industries and fields, large data precision Marketing representative business guests have the United States Rocketfuel International Business Director Yeojoon,yoon (Rocketfuel Director, Analysys), Billion MA Vice President and IBO DSP director Lohong, second hand system vice President and Shanghai office general Manager Li Xixiang, Admaster data products Vice President Yang Chun, in addition to the summit gathered a large number of well-known information management experts, science and Technology writers, "Big Data" "top of the data" author Shiji, Zhang Senior Vice president, Ufida Group senior Vice President Zheng Yulin, high-power vehicle Networking Business Center General manager Donghaulian, Beijing East Cloud Platform Intelligent Hardware Division director Deng Zhenping, Cheetah Mobile CMO Liu Nue, Ink weather vice President Jiang Yang, plump network CEO Shenpo, zhongguancun Large Data Industry alliance secretary General Carey Representatives, The 201.4 billion MA Wisdom Summit was described as an industry event that really went from theory to practice after the 2012 was called the "big data year." Large data applications business value increasingly highlighted large data applications have become the evolution of business intelligence, its tentacles have been extended to national defense, municipal, financial, education, medical, sports, automobiles, film and television, intelligent hardware, social networks and other social aspects, traditional enterprises and internet giants have joined the ranks of large data applications. The huge business value of big data is already emerging, according to IDC's research agency, which now has a market size of around $5.1 billion trillion and is expected to rise to $53 billion by 2017. How to excavate the data under the big Bang is also facing the dual challenge of technology and commerce.　The Million-MA Wisdom Summit invited users to look forward to the mobile large data application representatives to explore the problem of large data application solutions and share successful experience. From theory to practice across the broad overview of Big Data Five successful applications one: large data into the Internet financial booster with the rapid development of economy, the opening of financial policy and the unique technology based on internet, the new business models, products, services and functions have been promoted in the financial industry, and the internet finance has emerged rapidly. In this industry, big data is everywhere: deals, quotes, performance reports, consumer research reports, official statistics bulletins, surveys, and news reports are all sources of data. Large data has helped to boost internet finance, especially the development of credit service models, in strengthening risk controllability and supporting fine-grained management. By analyzing a large number of netsCollateral transactions and behavioral data, users can conduct credit evaluation, these credit evaluation can help the Internet financial enterprises on the user's willingness to repay and repayment ability to make a conclusion, and then provide users with fast credit and cash staging services. "Data + model" will be the core tool for the future development of Internet financial enterprises. The rapid growth of Ali's small loan business has become a typical representative of internet finance for large data applications. After nearly 5 years of development, more than 360,000 people have borrowed from Ali small loans. "3-minute application, 1-second loan, 0 human intervention", Ali small loan This unique set of efficient work model, relying on its unique business model, it will be lending, loan quotas and risk assessment of traditional banks most valued business links to the large data processing platform, has achieved great success. Application Two: Large data service is wearable equipment "brain" wear Device "real" main line product is by cloud big data leads to software and service. In the future wearable devices must not be able to be detached from large data. In the future, in the new model, hardware and services should have the ability to quickly iterate, hardware will be more comfortable, more convenient, smaller, and no impact. Integration of more sensors at the same time, the data source will be more and more rich, and data Analysis Services will use more kinds of data to cross analysis, without user intervention, through the intelligent data learning can be a day of important physiological activities, through data to quantify the behavior. and close to the industry, such as medical seamless docking, can truly reflect its core value. As the originator of wearable equipment, the status of Google glasses can not be shaken. It is an ambitious attempt by Google's big data on wearable devices. Google Glasses has access to its own data via WiFi, which can also be connected to Android devices or iphones with data from 3G or 4G of mobile phones. Application of three: Artificial Intelligence: Large data given life large data accumulation and application, so that artificial intelligence has taken a qualitative leap. The computer reads the massive data, through the data statistics, the probability analysis and so on the intelligent processing, the neuron network depth study, has promoted the artificial intelligence "the intelligence" fundamentally, causes the artificial intelligence to have the "life characteristic". The model of large data application in artificial intelligence is "Microsoft small Ice", he has assembled nearly 700 million internet users in China over the years to accumulate public chats, all the public literature records, with Microsoft in large data, natural semantic analysis, machine learning and deep neural network technology accumulation, refined into 15 million real and interesting corpus, By understanding the context and semantics of dialogue, the natural interaction beyond simple human computer question and answer is realized. and has the instant translation function, lets the user with the different language chat smoothly. Application four: The Intelligent City: Organic life Body According to the report released by harsh sand CMC Company, The global market for smart cities is expected to increase from $654.57 billion trillion in 2014 to $1,266,580,000,000 in 2019, with a combined annual growth rate of 14.1% between 2014 and 2019. Mobile Internet is a smart city"Nerves" to provide a ubiquitous network for intelligent cities; The internet of Things is the "blood vessel" of the intelligent city, which makes the intelligent city interconnected; cloud computing is the heart of a smart city, with all the data and services provided by it, while large data is like the brain of a smarter city, the intellectual engine of intelligent city construction,　With the support of these new technologies and applications, intelligent cities can be rapidly promoted and developed. Application V: Large data into precision marketing strong engine According to the latest report of 2014 Dcci, in the Chinese market, it is expected that by the end of 2014, the Internet advertising by DSP is about 910 million RMB. Throughout the industry, the power of change, media, advertising platform, advertising service providers, advertising agents and so on are working hard to transform the force is relatively strong, promote The advertiser's awareness of the industry and investment. The proportion of Internet advertisement transferring to DSP is more and more big, the scale of DSP advertisement keeps more than 100% growth. Yi Ma is the leader of the Effect Marketing Alliance, in the "Big Data" era of the full Advent and Internet advertising RTB technology progress in the background, in addition to its own effect alliance and precision Advertising Network and integrated shopping Guide portal, billion Ma has layout of mobile marketing and large data marketing, especially in large data precision marketing, The first to put forward according to the effect of the model of paid DSP, creating a domestic DSP operation, is China's large data precision marketing payment model of a innovation and change. Billion summit to help enterprises break through large data application dilemma large data in the application process, also encountered a lot of problems: the government, the industry between the public and the sharing of data, resulting in fragmentation between data, can not produce the depth of data value and comprehensive value; Many application systems involve citizen property and privacy security and even national security, the data value is very high, The problem of information security has become an important problem in large data application, the large data market has not yet formed effective evaluation, qualification and admittance mechanism, large data lacks large, reliable, core intellectual property rights and technology service providers, which restricts the expansion of industrial scale. To address these issues, the participants shared the solution and successful experience. Ufida Senior Vice President Zheng Yulin in the "traditional enterprise how to enlarge data" pointed out: in the large data era, we should vigorously promote the large data base platform and basic network construction, and actively promote information resources data exchange and sharing system construction, so that large data really generate great wisdom. Zhang Senior vice president of the "Large data financial future trends in the development of exploration" pointed out: the Government and society must be able to share data to win, the future is likely to create a lot of large data trading market, and large data contains a large number of privacy, confidentiality information, what kind of large data information can be traded? The Government and society need to think ahead, study early and establish laws to restrain. As the host of the domestic leading large data precision Marketing application representative enterprise billion, founded in early 2004, fully relying on its "two major marketing Network" and "a DSP platform" for "Pan-commerce" as the representative of the emerging mainstream advertising groups to provide "toMore effective for the pursuit of goals "effect of integrated marketing services. billion in its network alliance platform billion, mobile marketing platform easy integration, DSP precision marketing platform, such as Ibo, and so on a full range of business on the "fusion of large data" strategic objectives. Since 2009, the million-MA summit has been successfully held five sessions, the previous five sessions are from the effect of integrated marketing perspective of the industry present situation and insight into the future trend, the "201.4 billion Ma Wisdom Summit" is the first time in China is also a comprehensive focus on large data application field of the most influential industry event. The success of this summit, on the one hand, China's large data application from theory to practice development to explore the role, on the other hand, the demonstration of the "large data precision marketing" pioneers and practitioners of the efforts and contributions.