2014 brand Marketing, who is the strongest?

Alibaba: Double 11 carnival

2014 Cat Double 11 A-day deal amounted to 57.1 billion yuan, casting legend, compared to the same date last year, growth of 59%. In the domestic market at the same time, this year, the cat's first published global data more shocking, in more than 220 countries and regions in the world, 217 in the map of Ali's big screen was lit.

Behind the carnival, Alibaba's marketing also has to be eye-catching: in the advent of the double 11, Alibaba announced that it has registered a double 11 trademarks, and then Beckham appeared and private chat with Ma Yun, on the Double 11 day, Alibaba headquarters to invite hundreds of media reporters to watch the change of turnover per minute, Experience the wonders of miracles that are refreshed in seconds.

Hammer Phone: The feelings of Lao Luo

No doubt, the thought of the hammer will think of the old Luo May 2014, lasted two years, the old Luo team of carefully developed hammer phone finally came. But when the noisy press conference is over, waiting for Luo is not a blessing, but a fan of "abuse" and the industry's singing decline. What's more, "The old man spent two years in exchange for a joke".

However, from the "cheap products" war between the old and the Zang, to the last speech of the old Luo "in the road of repeatedly being black, love the world more, even if not understood by others, do not give up the product." "So sensational speech is really reached the side for the hammer decompression, while showing the purpose of personal feelings, which is probably a lot of consumers buy old account of the reason bar."

Apple: A focus on kidney six

The appearance of no surprises to Apple 6 and plus brings a sales surprise, the previous 3rd sales of more than 10 million to create a history record. Why can history be created? Do you remember the marketing before and after the press conference?

Before Apple 6 and plus were listed, never marketing first, its "more than just big" mobile propaganda into the meaning of the symbol of the Times, and its advanced photography technology boast of the hype, so that customers are intoxicated; the release of the product through the simple form of the play to promote the product, Let the user Heng is not the same mysterious feelings, arouse people's strong curiosity, after the release, through Word-of-mouth marketing way to let "Apple fans" to the surrounding people show off Love Machine, personally demo, Exchange use experience. This kind of marketing method can be called "the extreme Human nature" Ah! Of course, there are Kang Wenjangwu "large and big" ground gas advertising also earned a lot of eyeballs.

Lanxiang Technical School: inexplicable fire?

"Excavator technology which strong?" China Shandong to find Lanxiang! 2014 If you do not know the slogan, then you really out! This is the Lanxiang Technical school enrollment of the advertising language in the Netizen's spoof under fire, not only improve the Lanxiang technical school popularity also entertained the public. The most Fashiong story of the year is to talk about the end of a business, and you have to add a sentence to the ending. Excavator technology which strong? China Shandong to find Lanxiang. ”

Coca-Cola: Lyrics bottle

Beginning in 2014, Coca-Cola after the "nickname Bottle" activity, set off a new round of "lyrics bottle" frenzy. This time on the bottle is the lyrics-mostly from the most popular stars and their popular singles. If the more than 20 nickname bottle is already dazzling enough, then the lyrics bottle is just how much you want to beat.

These lyrics have been carefully selected, from Jay Chou to May days, from the World Cup theme song to the graduation season, taking into account the different age, gender, and specific people's preferences. To music lyrics as the "implicit expression of emotion" carrier, two-way dialogue, the packaging itself into a "from the media" this way reflects the innovation of Coca-Cola marketing.

Ice Bucket challenge: Alternative "brand" spread

The 2014 "Ice Bucket challenge" has apparently become a brand symbol. Called the "ALS Ice Bucket Challenge" (ALS ice Bucket Challenge), participants are asked to publish video content on the web that they have been flooded with ice water, and then the participants can ask others to participate in the event. The invitees either accept the challenge within 24 hours or choose to donate 100 dollars to the "muscular dystrophy" charity. The campaign aims to make more people aware of the rare diseases known as frozen people, as well as the purpose of fundraising to help treat them, and its challenge has contributed as much as $11.4 million trillion.

So why does the ice Bucket Challenge fire? The reason is: the participation of many stars, such as Bill Gates, Lei, xiaoming, such as the big coffee has aroused widespread concern, viral transmission, each person who completed the challenge can @3 individuals; the starting point of the ice Bucket Challenge is to help the frozen, the nature of the public good to engage more people desire.

Infiniti: The True Story of "Dare to Love" stars

The former Infiniti United production of the reality show "Speed Forward", from all walks of Life Star Sports tour, will "Dare to Love" the spirit of the brand passed to every audience. After the major film festival rate won the first-line star Zhou Xun, after the farewell of Hackberry, Yapeng, Li Dazi These "ex-boyfriends", and actress Kao San Yuan in their charitable activities sworn married. This Infiniti "Dares to love the messenger" really can for Infiniti this brand to carry on the loud volume dissemination!

360: Escort for XP

In mid-February 2014, Microsoft sent a message saying it would stop its service support for Windows XP on April 8, a panic at a time when XP was widely used in China. After this message is the 360 security guard official issued a reassurance, its official micro said: "With XP computer users do not worry, 360 will continue to provide security services for XP users." "The news immediately aroused the attention of domestic netizens, throughout the 360 brand marketing, it is" high ".

"Novelty" as the label, to justify the past

In order to get rid of the label of "about Cannon artifact", the new advertising film "always has novelty in the side": Don't Talk to strangers, don't do anything new, go on with your usual life, be timid, don't be curious, you'll get away with the adventure. There's no need to change. Stay at home and listen to the same kind of music. Repeat the same topic, don't live your dreams, don't try to live like this. "Unique advertising language continues to strengthen brand new positioning."

In this Mo White movement, radiation to a lot of people, the total registered month active users more than 60.2 million, more "nearby people" list 167 million times a day to refresh the extraordinary effect.

Millet: not just mobile phones

2014 this year, "Millet" and "lei" these two names constantly appear in our ears. This year, the report on Millet is overwhelming, first of all the beginning of the national grab red rice and new Millet TV 2 MiPad, after the breaking price of 1999 Yuan Lei 4-year masterpiece with the world's top technology of Millet 4 listed. Of course, and Lei unexpectedly began to innovate and study how to influence and change the real estate problem, to the standard Internet thinking into the real estate sector, the investment of its you+ International youth apartments to subvert the real estate sector three rent requirements: 1.45 years old not rent, because the apartment is concerned about the young group. 2. Do not rent with children because rooms and staircases are designed for single adults. 3. Do not like to make friends do not rent.

The most recent "scheming" marketing is, of course, the 1 billion bet with the giant mingzhu of the manufacturing industry: what is the strength of its turnover in the next five years? Can the Millet mode defeat Gree mode? This series of events, all for millet refresh this brand attention.