2014 China online shopping transaction scale 2.8 trillion

Absrtact: According to the upcoming 2014 China Online shopping market data, in 2014, China's online shopping market transaction size reached 2.8 trillion, an increase of 48.7%, still maintain a high level of growth. According to the National Bureau of Statistics 2014 annual Social consumer goods Zero

According to the upcoming 2014 China Online shopping market data, in 2014, China's online shopping market transaction size reached 2.8 trillion, an increase of 48.7%, still maintain a high level of growth. According to the National Bureau of Statistics 2014 annual total retail sales of consumer goods, 2014, the net shopping turnover is roughly equivalent to 10.7% of the total retail sales of consumer goods, the annual online penetration rate of the first breakthrough 10%.

With the rapid development of mobile shopping market, the expansion of typical electric business enterprises to the three or four-line city and even rural market and the layout of internationalization strategy, the Chinese online shopping market will maintain a compound growth rate of about 27% in the next few years.

Market structure: The proportion of the business continues to increase, reaching 45.8% in 2014

According to the consultation data, the 2014 China Online shopping market, the volume of business transactions amounted to 1.2882 trillion yuan, in the overall online shopping market, the proportion of transactions reached 45.8%, compared with 2013 40.4% growth of 5.4%. In terms of growth, the business market is growing rapidly, and in 2014 China's online shopper market grew by 68.7%, well above the Consumer-to-consumer market's 35.2% per cent growth, and the Business-to-consumer market will continue to be the main driver of the online shopping industry. It is expected that by 2015, the proportion of business in the overall online shopping market will exceed Consumer-to-consumer.

Eric Consulting that, from the Consumer-to-consumer market development, Consumer-to-consumer market volume, product category complete, in order to meet the user's differences and personalized needs of a certain advantage, the future will continue to maintain stable growth. From the future development of the consumer market, as the network shopping users gradually mature online shopping awareness and the increasingly rational network shopping behavior, product quality and service level has become an important factor affecting the purchase decision of online shopping users, the demand for quality products will continue to promote the rapid development of the business market. Viewed from the Internet shopping market, the share of the market in the Internet shopping will continue to increase.

Market share: The cat, the position of Beijing East is solid, other typical enterprise competition is intense

From 2014, the business market, the cat market share of the ratio of 60%, Jingdong accounted for 18.6%, the rest of the company's only products, 1th stores, gome growth rate is higher than the overall growth of the market. From the independent sales of the main business market, Jingdong accounted for nearly 50%, Suning easy to buy up to 8.5%, only goods will account for 7.7%, other items in the Millet Mobile official website development quickly, the entire market concentration is still high.

Eric analysis that, Ali and the Beijing-east and other comprehensive electrical business in the diversified development, other electric business enterprises in the industry to find their own living space, from the supply chain integration, product development, brand building, service optimization and other aspects of continuous exerting force, enhance the core competitiveness of enterprises, network shopping industry competition pattern will continue to evolve.

Future trends: Channel sinking, the expansion of industry penetration and cross-border electricity dealers will become the future development trend of the industry

Channel sinking: three or four line of urban and rural areas of the rising income level of residents, shopping demand is increasingly vigorous, in the one or two-line urban network shopping penetration gradually saturated situation, the demand of the rural market began to become a new focus of power companies, in the past two years, a large number of electric enterprises through the brush wall, the establishment of service points, such as the way into the countryside, Logistics companies are also beginning to cover township and other distribution range, in the next few years, the electric business will continue to the three or four-line city and township areas infiltration.

Accelerate the infiltration of various industries: with the deepening of E-commerce process and network sales of commodity category of the continuous expansion, in addition to the electrical business industry in the first hair category such as clothing, 3C home appliances, cosmetics and other online penetration rate on the rise, the partial service and experience of products such as business travel, insurance, funds and other products of the online development level is also rising, in addition, The heavy service home electric business, the medicine electricity business and so on also began the rapid development.

The rapid development of cross-border electricity dealers: from the policy level, the state has issued a series of cross-border electricity business promotion policy and has approved the Shanghai, Ningbo, Zhengzhou and other cities to carry out a pilot project across the border, to provide policy support for cross-border electricity suppliers. From the market demand, in addition to foreign consumers of China's domestic and inexpensive goods, the huge demand, along with the level of social consumption of Chinese consumers to overseas high-quality brand goods also have a strong purchase demand. From the perspective of enterprises, in addition to the existing industry in a large number of foreign trade enterprises, domestic electric enterprises have also implemented an international strategy, the layout of cross-border electrical business. In the coming years, with the bright prospect of the industry, favorable policies and vigorous market demand, the future cross-boundary electric industry will develop rapidly.