2014 Domestic catering O2O big event

Absrtact: 2014 is doomed to be not simple one year, following the end of the high-end food and beverage winter continuation and the continuous impact of the mobile Internet Tide: (1) Group buy preferential site to die a group, a group of transformation, to find the Godfather a number of, alive a handful of, (2) high-end catering prostitution

2014 is doomed to be a not easy year, following the end of the high-end food and beverage in the winter and the continuous impact of mobile Internet tide: (1) Group buy preferential site, a group of transformation, looking for a group of godfather, alive a handful of, (2) high-end catering sell a group of, stripping a group, take the popular batch, the situation is bleak (3) The financing of a batch of foreign-funded websites, take a number of subdivision routes, hit a group of logistics, not lively, (4) The Internet Restaurant brand High-profile batch, boasted a batch, was spit a batch, gone. Products through the 2014 annual catering O2O large events of the comb found that the catering industry combined with the Internet will be transferred from the previous flow to the offline supply chain, back-end services and peripheral resources integration competition, catering O2O to a more in-depth direction. This article lists 7 major topics to talk about throughout the year. The end of the article with the 2014 catering O2O big event detailed records, for consultation.

1, the public comments on the investment frequently or seek to go public

2014, the public comment on a change in the past slow corporate image, since February 19 to accept Tencent strategic investment, in the ensuing months of time repeatedly shot, have invested hungry Mody, Big Mouth, Shanghai Chi Long, Shanghai Ishikawa, days Shanglong, food for the day, such as a number of vertical platform and ERP vendors, integrated Tencent Micro-life Membership card Business , launched a review of their "public micro-life", in late November and announced the United Tencent investment WiFi operator Michael Andy, line online, the front behind the scenes have a public comment on the active figure. Public comments frequently shot, on the one hand to build their own ecological circle, on the other hand, is directed at the IPO, including Zhang several occasions of public statements, as well as foreign media of the private explosion. If the material is good, 2015 public comments will set foot on American land.

2, the change of Xiang-e situation behind the transformation of high-end catering labor pains

At the end of 2012, the central government issued the "Eight Regulations", since the beginning of last year, high-end catering by the "three public" consumption restrictions on the policy, the state has been poor. Some local high-end catering businesses have gone out of business, the national chain of restaurants to take part to close the pain. At the end of April, CVC, the world's leading private equity and investment consultancy, announced that it had completed a takeover of the high-end catering brand Jiangnan, and that in May the chairman of Xiang-e sentiment, Mengkai, would peel off the catering business, and in July the Hunan-Hubei group officially renamed "Zhong Ke Yun Net" December China Branch Cloud Network issued a notice of the transfer of some of its catering subsidiary stock rights and Xiang-E Love series trademarks, at this point, Xiang-e-food completion of the easy master, the whole poly Tak in the last year closed some stores and cut prices after the price found, cock silk line is not suitable for all Poly Tak, is currently going to duck products sales and group "fete" transformation The transformation of the small Southland looks slightly better, since 2013, the closure of 8 stores after the pain, but also launched two new brands, "South Pavilion" and "small Southland", the middle end of the consumer group of popular food routes, December and the United domestic first-line catering brands and international capital to jointly set up the largest domestic catering business-to-business Service platform for the United States. Really is: High-end catering for transformation, a few happy several worry.

3, outside the fierce fighting led to the dispute

2014 of the foreign sales war played unusually fierce, the typical representative is hungry Mody and the United States Regiment dispute. May hungry? By the public comments received 80 million U.S. dollars investment, 5 months after the announcement of its urban expansion up to 200, the team size of 2000 broken potential. At the same time, the United States and the sale of the group is also in the busy enclosure movement, even the two sides of the ground the incident of limb collision. You sang me on the stage, February Amoy point release ruthless words, to take 100 million yuan to do subsidies; April Baidu sold quietly online, and in June in Beijing launched each single subsidy of 8 yuan offensive. Compared to the light information platform of heavy logistics delivery service providers are not idle, August o ' clock I announced the completion of the million-dollar level B-round financing, September 17, home food and easy to eat in the same day have announced their respective access to D-round and B-round financing, a 50 million-American knife, a 20 million-dollar knife, is not bad money rhythm. After the thigh competition, the fine arm vertical subdivision of the platform "picky eaters" and "come to a fire" also came out this year to get Angel Round and a round of financing.

4, Hundred Regiment the end of the war or find the Godfather or transformation

January glutinous Rice married Baidu, Suning received a full, February reviews to accept Tencent Investment, March Tick group announced closed, April thousands of goods network was exposed to stop service, May litters Group announced the new investment to deepen the mobile Internet transformation, the United States group is low-key treatment from the Pan-Atlantic and Sequoia, Ali's C-round investment, October Group buy Elder handle finally find rely on, attributed to the three cell name. At this point, from the Thousand Regiment to Hundred regiment, and then to die now dead, turn the turn, find the Godfather to find Godfather, group buying war has been the dust settled. Group purchase concept or will die, but group buying leading the first food into the O2O field of service awareness will always exist.