2014 IP year? It's not as simple as we think.

Called the IP year of 2014, it seems not as simple as we think. Being bullish or claiming to be a very valuable IP in the years or years seems not as magical as they say.

Lie one: "Novel IP cow Ah, hot, easy to hatch, have an audience." ”

Throughout the App Store bestseller list, excluding the Tencent Department of "The people of the fairy", the top ranked by the network novel by the Hand tour is based on the first wave of Shenzhen Research and Development company research and development of the "savage Mind", ranking is the 107th place. It can be seen that the network novel adaptation of the Hand tour is not as strong as we think.

But the major Chinese network of the Conference, the network novel IP is what they call the most suitable for the game of IP, they have the site traffic, and the fairy story of the growth line, the game for the background of the network novel, are very suitable for the adaptation into a hand tour. But why the network novel IP adaptation of the game will frequently encounter cold?

The hand swims is a quick elimination product, similarly, the network novel also is a quick elimination product. The problem of network novels, it is not like "the Romance of the novel" and other novels in general, after reading, the reader will chew or even cause discussion and repeated reading. In general, when a network novel is completed, the reader will immediately look for a new online novel to read. This makes the network novel IP heat and vitality only exists in his serialization period.

Hand tour CP in the choice of network novel IP reason is that the network novel in its peak has a lot of loyal users, but do not forget a new novel often popular is very low. When the novel gradually accumulated popularity, to a can become a popular IP, this time will be found by vendors, this time will appear such a problem-after a few months of research and development, found that the novel has come to an end, a large number of core readers lost, resulting in IP depreciation. So at present, the feasible way only and in the reader's mind to establish a certain reputation of the popular novelist cooperation still have a fight.

Chatting with friends, friends have said, a CP because the game has been developed, the novel has fast players, CP even request the author by deliberately dragged the plot postponed end, to ensure the network novel IP heat. So, in the face of the network novel IP, many people only see its peak period of the majority of the audience, and neglected some of the network novel itself is the rapid elimination of the shape of the existence and mistakenly into a deep pit.

Lie 2: "The movie IP is good, the exposure degree is high, each year will have the sequel, the audience also many." ”

Film IP adaptation of the hand tour, we may have been common, especially in Europe and the United States, but usually like "Iron Man", "Spider-Man", "Batman" These superheroes boarded the line, the same Mingshou tour will be ranked among the top list.

Someone in the industry said-"The games are not meant to be profitable, they may just be collateral to help film propaganda." "This statement is set up we do not talk about, we can see that these films adapted after the tour, mostly to run cool, cards and other mature hand-travel forms exist."

Although the short-term film publicity will make them in the list of very high ranking, but the same game play method, is always unable to keep users, for developers, they do not worry about the film during the time of the exposure of the hand, worried about the user retained. "Flower Road" movie is good, the hand swims also on, now? Do you remember that there used to be a "flower Road" hand tour?

So the film IP is simply to spend money to do a ride, hand-tour use of the propaganda resources of the film to their own momentum, equal to get free publicity. But have you ever thought that this fee is already in your IP partition fee and authorization fee.

Lie three: "Variety show good, short time IP effect amplification n times ah." ”

In fact, this thing is a bit similar to the film, compared to the film, variety show advantage is that it will introduce users to the game is more powerful-after all, can be in the program or after the program to advertise it. But the problem is, like the movie adaptation game, the general user of the comprehensive IP adaptation game is also very difficult to retain. Especially when a variety show in the first year to do hand fire, research and development think of this IP so strong, the next year to continue to do will certainly be able to continue the fire, but after doing it found that the second year how the effect is not as good as expected, and if he does the third year, the effect will certainly be worse than the second year. This is certain, because the user's freshness is gone, take "where Dad" for example, the second season of water at least a lot lower than the first quarter.

This is because, "where the father" led by the variety show adaptation of the hand swim can fire, completely depends on them to find a batch, for the market at that time the new user-usually watch TV, but do not play hand tour users.

And such users are also growing up in the games they develop, and in the face of the game without innovation, they are actually tired. Run cool, run cool, run cool, can you do it all the time? From the first season of "where Papa went" to the second quarter, now "runing man" run again, the user will be tired.

So the IP, unless it is the play can be further innovation, to meet by the 1.0 users of Comprehensive arts IP evolution to 2.0 of users. Otherwise, the full art IP is actually the case.

The

is called the IP year of 2014, it seems not as simple as we think. Being bullish or claiming to be a very valuable IP in the years or years seems not as magical as they say.