2014 Fujian Quanzhou total electricity quotient amounted to 142 billion

Absrtact: 2014, Quanzhou was awarded the establishment of the national E-commerce demonstration City, Quanzhou to build a new starting point for the integration of the city of business and trade. Data from the Quanzhou center showed that the total e-commerce transactions in the city amounted to 142 billion yuan in 2014, an increase of 33.7

2014, Quanzhou was awarded the establishment of the national E-commerce demonstration City, Quanzhou to build a new starting point for the integration of the city of business and trade. Data from the Quanzhou center showed that the total e-commerce transactions in 2014 amounted to 142 billion yuan, compared to 33.7%, of which the network retail sales of 21.253 billion yuan, accounting for the total social retail sales 9.71%. As an important part of internet economy, e-commerce is profoundly affecting the transformation and upgrading of Quanzhou's traditional industries.

Industry and trade integrate traditional industries to upgrade comprehensively

Rich industrial resources have laid a solid foundation for the development of Quanzhou's internet economy, which has been set up in the industry with characteristic pavilions. June 2014, Xinhua and Alibaba jointly opened the Quanzhou industrial belt channel, mainly to shoes, oolong tea, tea and other categories mainly, has been settled in 853 enterprises, 944600 kinds of products settled. Spring goods sinks, Lions Leisure men's Hall, Quanzhou sports shoes brand Pavilion, Dehua Ceramic Museum has been set up, the local industry characteristics to promote the country.

Brand enterprises pay more attention to the electric quotient, the city has more than 80% large-scale industrial enterprises involved in E-commerce, nine pastoral kitchen, seven wolves, special step, Anta, nine Shepherd King, Mulinsen, eight horse tea, such as a group of traditional enterprises to explore the promotion of O2O and C2B and other changes, the initiative to embrace the Internet, and e-commerce depth integration.

Only in 2014, "Double 11" greatly promote the day, Quanzhou enterprise network sales more than 2.16 billion yuan, the provincial-level city ranked first, of which, the traditional enterprises to complete the network retail sales of 1.76 billion yuan, accounting for the city's network retail sales of 81.5%. While the traditional brand is actively transforming, network brand is also gradually rising, in the 2014 years of double the promotion of activities, the outdoor, the legendary Paul costumes, Fort Lun men's shoes, Cyril leather shoes, Fujian Hong Tai Tea, Tanfong tea sets and many other network brand sales soared, brand value has been rapidly promoted.

Also benefited from the industrial cluster advantages of the rural electricity business. December 2014, 17 villages in our city was identified as "Amoy Bao", accounting for 28 of the province's 60.7%, of which Anxi County Shang Township was identified as "Taobao town." Relying on the local industrial advantages, Amoy Bao to stand out and drive the local industry, but also compose the electric business to help farmers, electricity Shangfunong a new chapter.

The radiation effect of benchmark-driven demonstration is obvious

The demonstration project set up a benchmark and a leader for the development of Quanzhou electric business. 2014, the city through the organization of E-commerce Demonstration Park, demonstration enterprises, leading figures and entrepreneurial youth and other demonstration projects, the election of a group of solid foundation, growth of good enterprises, focus on relevant policy measures, to focus on support and nurture.

17 Network brand Enterprises, 3 E-commerce platform, 7 e-commerce cluster, 2 E-commerce village projects, 4 E-commerce services projects, 11 municipal e-commerce Demonstration Enterprises, 5 E-commerce Demonstration Park, 5 E-commerce leader, 9 Electronic business start-up young people .... Pioneer, leader of the successful experience, enhance the Quanzhou e-commerce regional guidance, industry radiation and industry-driven capacity.

By optimizing the development environment of electric dealers, guiding and promoting benchmarking enterprises, the influence of Quanzhou electric business enterprises in the whole province and the country is increasingly strengthened. Fujian Communication Network Technology Co., Ltd. (Global Shoe Network), tea Multi-Network (ANXI) Co., Ltd. (tea Multiple network) by the State Ministry of Commerce identified as a state-level E-commerce demonstration Enterprises, the province only three won the award; Fengze District, Jinjiang, Shishi, Anxi County and Dehua County 5 counties (city, District) was identified as provincial-level e-commerce demonstration County, accounting for 11 of the province 45.5%; Fujian Yi Jia Supply Chain Management Co., Ltd., Fujian Paiwoo Park Science and technology information AG 5 enterprises have been identified as provincial-level e-business demonstration Enterprises, accounting for 15 30%, Quanzhou Han Mouse Network Technology Co., Ltd. Quanzhou giant Research and Trade Co., Ltd. was identified as an excellent provincial e-commerce service enterprises, accounting for 3 of the province 66.7%.

Combination of soft and hard construction of electric business development atmosphere

In addition to the original industrial cluster advantages, the government in the soft and hard environment of the construction, Quanzhou Internet economy is an important driving force.

In the soft environment, the city in the "Quanzhou e-commerce development Planning (2013-2015)", "Quanzhou people's government on speeding up the development of E-commerce," the basis of the early 2014 issued the "on the establishment of national E-commerce demonstration City to further accelerate the development of electronic Commerce 10 measures of notice" , the establishment of special electronic commerce funds, from the policy to give incentives and support. In addition, the annual e-Commerce Summit Forum, promote the influence of Quanzhou E-commerce and reputation, has been carrying out three years of "E-commerce in action", so that more enterprises to understand and attach importance to the electric business, fine management of E-commerce training, theme salon, as well as into the benchmarking business enterprise activities, then promote the enterprise holding group learning each。

In hard environments, has built Licheng college students e-commerce Business base, Fengze District Show World e-commerce Industry Base, Shishi (Hercynian) E-commerce Park, Dehua Ceramic E-commerce Park and Anxi Hong Qiao Wisdom Valley E-commerce Park, such as 10 electric Business Park (base), has been put into use in the total area of the electric business park nearly 450,000 square meters, Enterprises over the thousands, to become a powerful carrier for the development of the electric business.

The improvement of the basic supporting industry of the electric business solves the bottleneck of the development of the electric business. Through the active introduction of express service enterprises, to promote the core of China's smart Backbone node project construction, the current city scale above the express service business volume of more than One-third, 2014 Annual Express Business single volume of 259 million pieces, the country ranked 11th, ranked Fujian province first.