2014 Global SEO Industry Survey report Chinese version

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From the hummingbird algorithm to the panda algorithm, the internet marketing industry of the past year is destined to be an extraordinary year, so we start again to study the impact of these changes on your work, users and strategies. More than 3700 people have been involved in this year's industry survey, and here is what the survey report is about. Overall, content marketing is on the rise, and we are getting fewer and less crazy about link building as before. But even after a series of Google algorithm updates, keyword research and ranking tracking is still a very important part of marketing work, various marketing tools, the budget is gradually increasing, the demand for various marketing services has become strong.

Industry features

Gender gap gradually narrowed

Although the participants were still predominantly male (71%), the recent three-year industry survey showed that the gender gap was narrowing.

The international prominence of the business

Even as a Seattle company, more than half of the visitors (51%) are from countries outside the United States, and nearly half of the visitors (47% per cent) use more than 2 languages.

Top 10 National Rankings

Salary of position/experience

The engineers and the user Experience division are the highest in the job, and the design and development category are second. Even in young industries, experienced people pay a relatively higher salary. (Note: survey scope and salary including data from international respondents)

Job category average annual salary

Average annual salary of experience

In the past year, web Analytics remain a leading position. Interestingly, however, only a handful of people (1.6%) are focused on the field of "network analysis." Web Analytics is a must for all online marketing practices. Content marketing rankings have risen (from the 5th to the 2nd of the Year 2012), although it may be that the term is too broad. Link building fell out of the top 5, but keyword research remains in the top 5.

The ranking of marketing metrics

There are 12 indicators widely used by marketers, and more than 50% of them rated 10 as "important" or "very important". Nearly 92% of the people still think that "ranking" is more important, that is important or very important accounted for 73%. Site rankings are still important.

Top 5 Activities (5 marketing behavior)

Top 5 Metrics (5 marketing metrics)

Company Independent marketing vs Agency VS Consultant

The company's internal personnel self-recognition in this year's data advantage, accounting for 41%, followed by 31% of the agency and 15% of the business owners, as well as 10% of independent consultants. In daily operation, the social media agency marketing has a slightly higher priority than in-house development or independent consultants. In the Independent Consultant marketing method, the content creation is ranked in the front of the three kinds of methods. There is no doubt that for customers to do on-site consultation in the Agency marketing people marketing tools have priority.

seo& Socialization & Content

This year, we divided the following into three main parts: Search engine optimization, social class, and content class. Even in the same industry there are many new marketing methods, there are still 78% of respondents to SEO as part of their daily work. In addition, nearly 49% of people in the content marketing work, 41% of people participate in social marketing.

SEO Tools List

To simplify the analysis, we have summed up the free and paid tools as a problem. Screaming Frog (tentatively dubbed "The Frog") occupies a large market in 2012, with 10% of people using a paid version and 18% per year, with a total usage of nearly 49%. Search engine webmaster Tools are still popular, yoast and Ahrefs are also in the top 10 list. It should be noted here that, as we ourselves like our own tools, we think that users have a preference for our products.

Strategies to deal with sudden situations

Google's keyword database in 2013 was a hit to the industry, so we're looking at how we're coping with the strategy. Interestingly, each respondent chose three different solutions on average. This means that we need a variety of solutions to this type of problem. In coping strategies, respondents who >100 the number of keywords were more dependent on tracking rankings, while those with <100 words were more concerned with social indicators.

Top 5 Coping Strategies (5 coping strategies)

List of social platforms

There is no doubt that Facebook, Twitter and Google + are the three leading channels of social media marketing. Facebook was very close to Twitter in 2013, but Google + has added 55% users since 2012. At least in the marketing world, Google + is very influential. Pinterest is also a good winner, from 21% in 2012 to 28% this year. Interestingly, marketers who use YouTube have dropped from 49% to 38%.

Top platforms (10 social platforms)

Top 10 social media tools

Less than 20% of respondents in 2012 had not used social media tools, and this year the figure fell to 11%. Buffer enters the top 10 list, but there are only 14% of respondents using it (less than 4% in 2012).

Top 10 Content Marketing tools

In some of the relatively new content marketing tools, 15% of respondents have not used any tools. Google occupies a very important position in this list, including google/g+ and other tools are ranked in the top 4. Regardless of the content of the prediction or monitoring the development trend of content (including what the competitor will write), HARO are very popular with the broad masses of marketing staff.

The budget is on the rise

The good news for the industry is that the overall budget for marketing tools has increased significantly. Only one-third of respondents in 2012 reported a monthly budget of 500 dollars or more. This year, this budget figure already has more than 54% respondents. More than One-tenth (11%) of respondents said that the budget for marketing tools was more than 10000 USD/month; nearly one-fourth of those surveyed (24%) said the monthly budget was over 3000 dollars.

Content Marketing Trends

It is reported that content creation in this year's 5 big marketing behavior Way has the broad market. Nearly four-fifths (79%) of independent consultants say content creation will be provided as a form of service (after 85% of web analytics). According to the report, 71% of respondents said that as demand increased, the highest annual demand growth was content marketing.

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The report by the North Drift scholar exclusive compilation, reprint please specify the source (http://www.361blog.com/seo/2421.html), original report by Dr. Peter Mairs Editor, original report source (Http://moz.com/industry-survey)

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