2014 Home Electric Business O2O Strategic layout

(This is the first in the "Sellers issue" online. ）

At the end of the year, I used a word to sum up the situation of home electric business development, and I used the word "wandering" and "conflict". 2013, home electrical business is still on the whole is not to go down, on the O2o road wandering. 2014, looking forward to the overall breakthrough of O2O mode, the direct line under the conflict will become the main theme of the development of home electric.

Beauty Lele layout O2O offline Channel

2013 Home Electric Business O2O mode to go the most smooth is undoubtedly the United States Lele. In 2012 137 online experience shop based on the 2013 United States Lele added more than 100 experience shop, sales nearly 2 billion, if the consideration of its online low-cost factors, its shipments should be able to enter the top 5 of the Chinese furniture industry. In the household electrical business as a whole O2O worry, the United States Lele is definitely a small partner to steal music.

At the end of the year, the United States Lele began to layout 5000-10000 square meters shopping system, planned to open 50-100 such shopping malls in 2014. Recently in Shenzhen, a trial of the investment meeting, a lot of well-known home enterprises have to register, trying to get to the United States and Lele this home electric dealer O2O fast ship.

Beauty Lele This strategic layout, there are at least three changes: first, from furniture products brand to the home channel brand changes, the second is with the traditional home enterprises to form a new strategic alliance, the third is to create a unified sales register of Home shopping malls New order.

The United States Lele recently and the Red Star United States Kai Lung "plagiarism" lawsuit may continue in the new year, but with the offline traditional shopping malls for Home Business Alliance War is about to begin. This is the positive war that the electric business initiates to the traditional market.

O2O model of shopping malls under the line of Qi Jia net incorporation

Home electric dealer old Team Qi home network after a period of business adjustment, 2013 began to work again, in the O2O mode of innovation, to rebuild the traditional shopping malls to join its O2O network group buying new model, planning 2014 hundred cities to join the strategic layout.

Buy home building materials to the network to start a family of goods, because the changing competitive environment and its original O2O mode is difficult to large-scale replication, and so on for some time in the past has been trying new business direction. And this incorporation line under the traditional Home shopping mall to O2O Network Group buy the strategy of the model, so that the home network has returned to the home electric business development of the main battlefield.

In the market competition intensifies the electricity merchant Soldier armies environment, some scattered traditional home shopping malls urgently need to seek the new outlet, this is the net incorporation line under the shopping mall to create the network buys the O2O pattern strategy to promulgate the historical background.

Qi Jia Net network Group buy O2O mode, in many O2O mode is more special, it is the support line to call online users and organized to the offline centralized procurement business model. The use of offline shopping malls to join the form, so that the O2O model is very light, and the scale of development will be very fast.

However, Qi Jia network to the smooth development period of the new O2O strategy, may also need to be based on this new O2O model, to rebuild the online mall, offline shopping malls and network group purchase business processes, with a concise and clear business structure for a new strategic positioning, in the future of Home electric business O2O war in the implementation of the differentiated Strategic approach.

To the net, it is important to say "who I am". And to the online under the various links and consumers to communicate "who I am" this important theme. The precise location of website and business is the decisive factor to determine whether the new O2O model has enough development stamina.

Qi Jia Network of hundred city shopping malls to join the strategy, making the electric business and traditional shopping malls of the positive war more intense.

O2O layout of the sky cat Haier

At the beginning of the year Haier Day Shun home service, is undoubtedly the 2013 home electric business a big aspect. I pointed out that Japan and Japan Shun Home Service, should become a home electric business O2O War in a major force, to undertake the line of electrical business Platform home goods sales after the line distribution installation Services business process.

2013 at the end of Ali strategic investment Haier Day shun, and will be the daily shun to the home electric O2O the forefront of the war. Ali Investment Day Shun is only for its home appliance household logistics services? What is the role of the 17,000 community stores in Zhang Ruimin's strategic layout?

January 1, 2014, day and Day Shun Home shopping mall online experience shop opened in Shanghai Baoshan. Will this also be an important piece in the strategic layout of Ali Haier O2O? The cat in its O2O layout of the love honeycomb after a setback, whether or not to try a new online experience shop strategic layout, and this is the line under the Zhang of Ma Yun together to the next O2O big chess?

Everything is possible. And everything is possible.

Jack Ma and Zhang, the two masters of the weight of the players to join, will make the home electric business O2O war situation became more tense, tension is not enough to breathe.

The O2O strategic defense of the house

Home electric Business War, is basically the electric dealer to the traditional home shopping mall invasion, the traditional market only defense and parry. Double 11 shopping Carnival offline shopping mall joint boycott of the cat's O2O plan is a passive defensive tactic.

The second concern of the 11 home electric operators is that they are online. This is a different from the other traditional home shopping malls, incredibly online is the first I saw the "Mall of electricity" as the goal of the construction of the traditional Home shopping mall electric dealer.

I have been advocating for the development of traditional home shopping malls to enhance the core competitiveness of the market as the core goal, through the development of the electric business to enhance the market in the competition with the power of the defense capabilities, in order to win more strategic adjustment in the future competition time and the future survival of space.

Market electric business is "let the market plug into the electric dealer's Wings", this is the traditional home electrical business development of the only direction. Incredibly online is basically for offline shopping malls to service the electricity quotient, on line mall even has no sales target assessment, it only takes the responsibility to assist the development of the shopping mall electric business.

Incredibly online in the shopping mall in the direction of a very useful attempt to the future of the traditional home shopping malls in this electric business O2O war on how to withstand the attack of the online dealers played a role in exploration and demonstration. In the future of the electric business development, incredibly should pay more attention to around the line of the market to the electrical business invasion defense, to build a strong O2O defense.

The O2O defense of the offline shopping mall will make the O2O War of the home electric business more exciting.

Usually we say O2O mode, in fact, O2O mode has many forms, each O2O mode has its own unique genes and development trajectory, can not pan-talk about the introduction. In the above described in the home electric business O2O War, each O2O mode if to survive and develop in the long-term competition, we must have accurate strategic positioning, the implementation of differentiated O2O model strategy.

2014, will be home electric dealer O2O The beginning of the war. See。