2014, I hope my hands will swim steadily.

13 is the last one months, summing up the 13 the whole tour industry, can be summed up as a few words: outbreak, channel, distribution, dark War, shuffle. This year the hand tour industry is a variety of changes, constantly have new things happen, almost one months a change. First the Channel Dark War, after is the issue war. In the face of the 14, a lot of bosses and industry analysis personnel have given their views, then the mobile game next year what will happen? Xiaoming is here to talk about his views.

First, Xiaoming believes that the channel will complete the shuffle, the real stay, or those who are capable of building a platform for the company, small channels will face a difficult situation, may eventually be eliminated. In fact, from the current development of small channels can be seen. No flow of access and aggregation of user products channels, can only be faced by a large platform erosion. On the one hand, a large platform has more advantages to retain users, on the other hand, the manufacturer of the first choice for large platform cooperation, small channels will face the embarrassing situation of cooperation queue, there may be manufacturers still do not see the amount of small channels, do not want to cooperate. Ultimately, the situation is that small channel users lose fast, difficult to survive.

The channel shuffle completes, but the entire flow or distributes in several big platform hand, the second line channel also still is difficult to survive, but will not be able to die. We can see Baidu Acquisition 91 wireless, co-ordinate all mobile product resources, build mobile platform, complete the first echelon distribution channel layout. Recently, Tencent internal adjustment, just resources, to enhance the importance of application Bao, the application of Bao as the only export, but also to build Tencent's complete mobile ecology. Two are the most powerful and two platforms that will carve out the bulk of the market's share of mobile distribution in the future. So you might ask 360 to go hand in hand with them? Xiao Ming would like to say, at present, it seems that 360 of the share is the forefront, but rely on mobile phone assistant This tool to seize the first echelon of the position, a little difficult. Believe 360 also aware of this, all will be internal adjustment, separate the department out, we do mobile game distribution business. The next 360 will certainly have a new action, we look forward to it.

Then the second echelon, probably UC, peas pod these companies. UC Android is not bad, but iOS is a weak spot, all the acquisitions of PP assistants, but also to help them develop iOS business. Then the pea pod, Xiaoming said sincerity future worry, early competitors less, live well, but now facing the exclusion of various giants, is to find a way to keep their position. Get a thigh hug, baby pod. Yes, there is a company leakage, that is, Ali, Ali last month vigorously promote contacts, Ma Yun himself, how do not know the effect, but in order to get red envelopes, there are many users download registration, but the active degree may be a little close. And the message shows, Ali to layout to do mobile platform, the recent is a variety of headhunting for Ali in the digging of high-end talent, there are interested, you can pay attention to.

Then in 14, the next scenario is that publishers will also face shuffling. A word, stick to the end, is the winner. So in the distribution business, if you want to stick to the end, it is a word--money. The current situation seems to be a lot of rich companies, whether they did not do a hand-swim issue, or game distribution. As long as there is money, there are so-called users (this refers to a company that may own a mobile product of a TENS user), all for mobile game distribution. Before the release of the war on the article has been introduced, the recent media have a lot of articles in the writing of the issue of the war has entered what battle. Xiaoming won't say much more.

Xiaoming wants to say is, the issue is to spell money, now these do the company, is to take money to smash, good products, is to use money to smash out. If at this time, reluctant to money, then you will never be a good product, that also never want to issue business to establish brand. This year, these companies are doing is to take the money to brush the brand of life, even if the profit is less, the income to do a high, face good-looking, so that manufacturers feel that the release company, after a good product will first think of him. Then next year, who will be able to adhere to the end, who won, and then the issue of the release is your decision.

Finally, make a suggestion for the company that is about to enter or is already doing the distribution. Think of their own positioning, clear their own resources, combined with their own advantages, exerting force to do a high-quality quality game, money on the hit, do not mean. A good, back in the easy to do. Distribution is a business that can continue to succeed, but research and development do not guarantee that every product will succeed. All the opportunities for big issues are high. The recent transformation of the heavy hand tour of the fun game, from the Kunlun and in the hands of the hand, spend a lot of money to rob agent Chengdu manufacturer's "Three Swords Hao" (the line should be renamed, this name is too bad), and will devote a large amount of resources to promote. If they succeed this time, then it will be relatively easy to follow up on the issue of heavy hand travel.

Finally chat with you, 14 hand tour to do what products. Card in the 13 is already flooded, the bubble is too big, if still do, really find death. But Xiaoming felt that there would be some new and innovative game-playing methods in the 14. For example, Card + Tower defense, card +RPG, strategy +rts and so on, or more play integration, will be a 14 product trend, and only such products will have the opportunity to stand out. We all know that clash of clans fire all over the world, this is a policy-based type of innovative game play, which was finally defined as a new method called CoC. Recently a new product "refers to the soldier" is a very innovative game, although also based on the strategy of play, but the integration of the card and RPG to develop the playing. and innovative game operation, has added a lot of new ideas to the game. So relatively traditional strategy game, finished building the city, the end of the soldiers, more fun. Xiao Ming after this game, feel sure will fire, do not believe, we can expect. (Can be a screenshot to leave the card).

14 words, on the other hand, Xiao Ming think MMORPG game, will usher in a wave of outbreaks, more than 13 years in the company to suppress the corresponding products, before the release of the news, but has not been formally open to the test, then believe that 14 Q1 will have a variety of products and meet you. Another type of game Xiao Ming think will be fire, is the Innovation Tower Defense, tower defense game has always been the players like, such as Plants vs Zombies, defend radish, tribal defense and so on. believe that with the development of hand travel, tower defense will attract new play and breakthrough, we can also pay attention to and look forward to.

The last thing to say is that the 14 hand travel industry will move towards more formal, more standard, healthier. 13 too impetuous, bubble too big, 14 hope to be able to go steady some.