2014 Internet finance continued to be popular, fund companies rushed to the wealthy

In the 2013, the leading role of financial innovation was not only the familiar faces of banks, brokerages and fund companies, but also the "spoilers" of the Internet. With the balance of treasure turned out, the internet finance This "dark Horse" light on their own strength to stir the entire financial industry.

In the beginning of 2014, internet finance still continues to sweep the society, and fund company is also recount, scrambling to try to rack up the idea of the Internet tycoon.

In early 2014, the internet boom in the fund industry continued to ferment. Last week, the most likely to pose a threat to the balance of the micro-letter version of the balance treasure products-wealth management through the debut.

"2013 is a busy year, 2014 fund companies will be a big differentiation." "The head of a Shanghai fund company's electricity business said to the daily economic news reporter," Now we treat the attitude of the electric dealers basically tend to be consistent, but the threshold of cooperation with the electric business is getting higher, in addition to a few companies that occupy the initiative, most fund companies are still very confused, do not know It is a difficult problem for most fund companies to seek cooperation platform and develop new mode of cooperation.

The beginning of the year's war

At the beginning of 2014, the fund industry began the Internet financial war.

January 13, Suning balance financial products online test, named "Change Treasure." The first batch of support for the GF Fund "Every day Red", Hui Fu Fund "cash treasure" two money funds. Small change treasure can be used with the money, can be used for suning easy shopping, living expenses, credit card repayment, can also be transferred to easy pay or bank cards.

January 15, micro-letter United Huaxia Fund launched the start of the trial operation. The industry has speculated that up to 600 million of registered users of micro-letters into the money fund, it is likely to break the balance treasure a single big situation. The day, Tianhong fund announced balance treasure scale has reached 250 billion yuan.

Subsequently, Alipay said, the balance Treasure "Enterprise Version" is in beta. Balance Treasure "Enterprise Edition" is mainly for Taobao online sellers Enterprises, to provide these customers with cash value-added services.

Industry review said that the future of the internet is mobile end of the world, Tencent and Ali two giants between the war will be more and more good-looking. From the consumer's experience of paying the treasure purse, it is not easy to be a copycat and follower, it is hard to go beyond Alipay, and it is worth looking forward to the future of micro-letter in how to compete with Ali.

BEIJING-East finance related officials told the Daily Economic news reporter, Jingdong financial future plans to build a fund supermarket, will more than 70 fund company's products put up. In addition, will also push to pay the wallet, which is all third-party payment platform to push the business, but before the launch, hope to find a safe and risk-free products, to investors a long-term stable income.

"In the 2014, more good models may be developed that will have a far-reaching impact on the industry and deserve our anticipation." "A senior fund industry official told the Daily Economic news reporter.

Bank version balance treasure start counterattack

Internet finance is a dilemma for banks, if the bank launches the balance treasure products, a large number of demand deposits may be replaced by the Monetary Fund, the cost of capital will be pushed higher; if not, the size of their deposits will sooner or later be eroded by similar businesses, resulting in a double loss of funds and customers.

The introduction of more than half a year has broken the balance of 250 billion yuan treasure, so that banks have to launch a counterattack to defend their own deposits.

In December 2013, Ping An bank took the lead in the launch of "peace surplus", a penny from the purchase, customers can be their idle funds to buy the South Fund's Money fund, and redeem funds in real time to account. So that without affecting the liquidity of funds, so that customers enjoy more than a demand deposit earnings multiple times of excess income.

Into the 2014, Bank of Communications launched the "real-time cash fund" business, the business of the Bank of the Silver Schroeder, Everbright Prudential and YIFANGDA funds, such as 4 of the fund, investors in the mobile phone banks, online banks and counters can achieve rapid purchase and redemption, funds can be recorded in real time.

At the same time, the Zhejiang branch of ICBC has also launched a "daily benefit" business. According to media reports, ICBC Zhejiang Branch launched the business, only two days the cumulative customer purchase amount of up to hundreds of millions of yuan.

In fact, the newly launched Money fund products of banks and fund companies have only achieved the most basic "t+0" business and have not extended much in terms of payment scenarios and functions.

Still, the gunpowder of the banks to fight back has emerged. The bank itself has a larger customer base, if the introduction of the real sense of the class balance treasure business, when the user experience to a certain extent, will have a certain impact on the balance treasure, the pattern of internet finance will also change.

It is understood that Minsheng Bank will be with the people's Livelihood plus silver, Hui Fu launched the "Ruyi treasure." Insiders introduced, "Ruyi Bao" behind the Monetary Fund, targeted at the bank's corporate customers, as the capital turnover of the "transit point" for this part of the funds to provide value-added services.

Fund companies favor large electric dealers

In addition to banks, the major fund companies in the year to actively layout their own electrical business map.

"We did not do electricity business, and now realize that if we do not do it, the gap with others will become larger and bigger, but do not know how to do." "A shanghai-based stock-fund company," said the electric trader.

A Southern fund company told the Daily Economic news reporter, "our company's many departments are basically in the electric business sector," the fund company in the electrical business layout more quickly.

There are also a handful of fund companies that are more conservative in their attitudes towards the Internet. Beijing, a fund company related officials said, in fact, the fund company Internet is a trial and error costs, large companies have the ability to bear, the smaller fund companies, if done right, like Tianhong, is soar, if done wrong, the company's injury is very big. Cooperation with the Internet, if you can not see the route, blind and will have problems.

To be sure, the final can laugh to the end of the affirmation is those who can clearly identify positioning, clear ideas, in-depth research, mining user needs, and constantly strengthen their own electrical business system Building fund companies, rather than aimless without the idea of blind expansion of the company.

At present, the balance treasure model has become a recognized success model. Major fund companies are actively seeking to have a large number of account system and flow resources, is willing to transfer the account system, but also embedded fund products of large electrical companies to cooperate. "I think the pattern is still in the application scene, the existing model is around their own platform to do some development, in addition to the base, to the account application through, including account collection." The longer the value chain is applied, the more personalized and convenient the application development customer needs to be, the better the model will be. "The fund industry said that vertical web site in the application end does not complete, financial properties, although very good, but the Internet's properties are not enough."

In fact, there has been a division between the fund companies, to China, to add rich, Guangdong, Yifangda as the representative of the first echelon, they originally in the field of traditional public offering accumulated a large amount of resources, the investment and manpower, the structure, are in the forefront of the industry, in cooperation with internet companies, these fund companies occupy the first advantage. For most fund companies, "NET" is not easy.

"Small and medium companies are getting tougher and the barriers are getting higher unless you have a great innovation." "A small fund company in Shanghai said that the big electric dealers only choose the fund companies that meet their standards, and most will not choose too many companies."

The above people said, the fund company finally spelled not the account itself, but the original account accumulation of customers, it determines the potential of your sales, if the customer is not much, no matter what kind of marketing means, can only change the local customers.

The fund company should choose the network company, one is the internal technology development capacity is strong, the second is to see the company's strategic there is no certain height, if blindly imitate the company, it is certainly difficult to go in the long run.

Case study

An interpretation of the cooperative mode of the Fund electric business

From June 2013 balance treasure turned out so far, the fund company and the electrical business to explore a variety of modes of cooperation, "Daily economic news" reporter below for your one by one interpretation.

The appearance of the balance treasure, is undoubtedly a successful model: the base embedded account system, directly enjoy the flow of access, so it became a copy of other electrical and fund companies template.

Micro-credit management, Suning's change Bao is currently used in this mode, are relying on their own payment platform, embedded in Money market funds of the class balance treasure products, additional application scenarios.

Balance treasure and wealth management in the application scene more advantages, in the enhancement of customer stickiness played a greater role, and Alipay and micro-letter itself a large number of users; UnionPay, although the amount of money, but "every day rich" involves offline signing procedures, currently in the progress of relatively slow.

Vertical Web site NET launched the current deposit embedded 8 money funds, investors can change between the different cargo base, the day is not damaged, but no application scenarios and payment function, customer stickiness is not strong.

No matter what "treasure", most of the fund companies in the "under the condition of". Thus, the cost of setting up their own electric business platform, has become the focus of some fund companies.

Huiyuan has been investing heavily in electricity dealers for several years. Company related Personage said, sinks adds rich creates "the self builds the platform, the ego drains" the mode, uses the Internet marketing mode, the direct drainage to the customer directly to the direct sale platform precipitates into own customer, is the future may succeed and may reproduce one kind of pattern.

The "Cash treasure", the first foray into the field of Monetary Fund function innovation, the Money fund in the account and its payment application are almost the earliest to realize the credit card, quick pick-up and other functions in the fund company, its application scene is also very rich. "Cash treasure" on the next and add rich cooperation of the major cooperation of the electric business.

At the end of 2013, Huiyuan relies on its own platform sales of "full treasure", the 30-hour sales scale of up to 600 million yuan.

Customers in the purchase of a rich product, the fund company can grasp the financial situation of customers, then can be targeted to some high net worth of customers recommend some high-end financial products.

In addition, the company also plans to separate the electric business sector and a part of IT business, set up an independent subsidiary.

"From the current situation of the fund company, playing a role more is a product supplier, add rich to the supermarket category such a large platform to develop the possibility of great, then sell not only their own company's products, customers will have more choices." In the future, fund companies can also rely on internet technology to do more thorough financial, if the customer's needs can be achieved in its platform, the fund company's customer control will be stronger. Mining large data, and do data analysis, and then from the product demand point of view, to find products and customer matching, customer dependence on the platform will be stronger. "One fund company said that Huiyuan is now only selling its own funds, although it has done a lot of it technology development, but too much restrictions on customers, not a broad platform."

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2014 fund new products targeting Internet finance + multi-air rating

Still remember early 2013, there was a fund company released such a Hao: "This year we want to issue 30 new products!" "However, a year later, although some fund companies issued a lot of products, but the result is not good."

In the face of the huge impact of internet finance, 2014 fund companies may be more pragmatic, pay more attention to product efficiency than simply to pursue the issue quantity.

Every journalist Donghua from Shenzhen

Fund product innovation in the past two years: 2012, short-term financial products to seize the market, 2013, margin currency, gold ETFs, index ratings and balance treasure, such as innovative products recount. Summing up the two years of major innovative products type, are fixed income products, the main innovation point also extends to the service, such as balance treasure, the customer experience to a maximum.

"Daily economic news" reporter learned that the 2014 new product release has no bright spots. In the number of products issued, the fund companies have said that will be a decline, mainly committed to quality improvement.

Specifically, internet finance will still be a major area for most fund companies to explore, the other is still in the examination and approval of the multi-air classification products, although not yet a company to obtain approval, but the temptation of the product is still not reduced, a number of fund companies to give it high expectations.

Product innovation has no bright spot

"Unlike 2013 's bustling product innovation, the New Year's fund issue market has not yet found many bright spots." The product Department of a South China fund company said to reporters.

From the 2013 fund market, the call for product innovation seems to have overshadowed the yield-good stock fund. In the 2013, the main innovation direction took place a very big change, the former fund company may pay more attention to the Fund product investment, investment strategy and other aspects of innovation, and 2013 is mainly in the product service.

But the daily economic news reporter learned that the 2014 fund issue, most of the current performance of the fund companies are relatively vacant, in addition to internet finance is still exploring, in other product innovation for the time being not too many ideas.

It is understood that Huaan Fund 2014 will issue products in two directions, one is overseas index, such as Nasdaq, one is fixed income products, mainly the payment function is an extension. Tianhong Fund in 2014 in the new product issue, one is to continue the balance treasure innovation, another is to learn from the balance treasure experience, the development of some combination of customer life needs, focus on customer experience of new products. Yinhua funds continue to focus on their own expertise in graded products, the Internet financial attitude is more indifferent. Large fund companies, such as Yifangda and the south, say the new year will continue to be an effort to explore the Internet financial sector, with all its customers demanding.

"To talk about the point of product innovation, it is difficult to say, internet finance is definitely an innovative direction, but also in contact with customers to find the real needs of customers to carry out product design." Said the company's product department.

The person also pointed out that with the changes in the financial industry, the Fund will strengthen cooperation with banks, brokers, insurance and other institutions, such as the former and the cooperation between the bank is mainly product sales, and the future will be in different regions, different customers to cooperate.

Before that, the Fund product innovation in the product investment direction and the strategy unceasingly subdivides, until cannot find out can release the point; now in the service way to carry on the exploration, and in the balance treasure to achieve the ultimate, product innovation seems to have entered a dead end. In fact, the ultimate goal of the fund company's products is still to obtain benefits for customers, the fundamental purpose of innovation is still for customers to invest in value-added value, if blindly in the product service mode of innovation, ultimately deviated from the original desire, and will go into another cul-de-sac.

The number of releases will be controlled

"Daily economic news" learned that, compared to 2013 the hot issue of fund products, 2014 major fund companies in the number of new products issued will be controlled.

In recent years, with the development of market-oriented reform of the Fund, especially in 2013, benefited from the Securities and Futures Commission to cancel the fund product audit channel system, the General Fund product audit procedure greatly simplified, the audit period is shortened, the fund company may decide according to the market condition to declare the product quantity and the type,

However, compared to the 2013 Madness, fund companies in 2014 will no longer use the number of products to seize the world. It is reported that China, Guangdong, south and other major fund companies in the New Year's product distribution plan to control the quantity, focusing on product quality improvement.

The company's product department said that the major fund companies in the layout of the product line has been basically completed, the new Year in the release of new products will be changed to pay attention to quality, the number of distribution will not be as big as 2013.

The daily economic news reporter learned that in 2014, the South Fund expected to distribute the fund products of a more balanced type, will cover the solid collection, equity, index, internet and other major product types, and in January, plans to issue medical care, cash, new benefits, such as three new funds.

A fund company in South China said to reporters: "The fund company in the first few years, are to send new products to win the market, at that time, many fund companies do not matter what they can not do, with a kind of attitude to do things, the most typical example is the first batch of the qdii losses." At present, the pursuit from quantity to quality indicates that the fund company is developing in a good direction. ”

"Although shareholders still have some demand for size rankings, the pressure is still there, but now fund companies are becoming more sensible." "A person in Beijing fund company said.

However, as the new fund company has just set up, the business is still in its infancy, the scale is still the most important. However, the fund company's pattern has been set, the new fund company's scale is also more difficult to do up. Some fund companies said that if you want to foothold in the market, must take the road of characteristics, such as Tianhong fund, with the balance treasure "a recruit fresh, eat the day."

Internet finance remains the focus

Although the myth of the balance treasure is not replicable, internet finance is still a major direction of fund company development in the 2014.

Huaan Fund said that in the future will continue to explore the fixed income products, mainly in the "currency + electricity Quotient" model for innovation. In fact, Huaan's currency is the extension of the payment function of a beginning, and then the fund companies began to explore the field, but in the end is the balance treasure stole the limelight.

In fact, from 2012 onwards, the fund company began to seek to change the channel of customer demand. "Market-oriented fund companies, began to find customer demand-driven, product design more inspiration from customers, rather than product-centric." Industry insiders said.

After the balance treasure, the fund companies have started to seek and electric business cooperation, and Tencent, Jingdong Mall and so on to start negotiations. The South Fund said that the company from the strategic level attaches great importance to Internet finance, set up a special electronic Commerce Committee. 2014 will be based on the company's unified deployment, the introduction of appropriate Internet fund products.

"The goal of Internet finance is only one-the ultimate customer experience." "The South Fund says it will launch the best customer experience on the basis of full research, easy to trade and fast Internet products." The future of the company will be based on the characteristics of the Internet platform "product customization", on the one hand, the development of products to meet the needs of the Internet customers, on the other hand around the traditional products to increase supporting functions, including the promotion of product operational efficiency, increase the consumption of payment functions, improve customer experience At present, the fixed income is still the main varieties, at the same time, according to market changes, product design to make corresponding adjustments.

However, not all fund companies are interested in internet finance.

The Yinhua Fund's attitude towards internet finance is relatively indifferent, saying that it will still focus on the graded products it specializes in. In addition, a Shanghai fund company Personage said, the new year will focus on hedge funds, multiple air ratings, as for the Internet fund, will "take a step to see step."

Multi-air graded products worth looking forward to

The Daily economic news reporter Survey learned that some fund companies still use the multi-air classification as a 2014 development project. "In 2014, the main focus will be on multiple-air ratings and hedge funds," said a person from a fund company in Shanghai. ”

As we all know, in early 2013, the Central European Fund reported the first index of multiple empty fund, and the Fund has not yet been born, it has been in the field of product innovation, but the product has been declared six months after the report has not been approved and was put on hold.

With the shift in the regulatory mindset, the market fears that multiple-space-grade products are "underwater months".

China-EU fund insiders also believe that the multiple-air classification products such innovative strength of products, the approval of a long time is also understandable.

"While it is difficult to see the product declared at the moment, we still want to try to gain a place in the field of innovation for 2014 years." The Shanghai fund company said.

In fact, in addition to Central Europe, there are a number of fund companies actively involved in the multi-air classification product innovation tide. After Central Europe, the Declaration of a Shanghai and Shenzhen 300 index bi-directional classification of the launch Fund, Cathay has also declared a Shanghai and Shenzhen 300 index multi-air classification of the launch fund, Guangdong has declared the 500 index of multiple-empty grading launched, Huaxia declared the 500 air classification of the certificate and the Joint Fund and the listed money market multiple air classification launched, Hui Fu also reported the Shanghai and Shenzhen 300 index of multiple air rating launched, Analytica Declaration of the Shanghai and Shenzhen 300 index multiple-air classification of the launch.

According to the reporter statistics, the current market on the number of multiple air classification products have been close to 20, in addition to the Chinese and million declared two fixed income categories of multiple-air classification products, the rest are all rights and interests.

At present, these reported products are stuck in the SFC, none of them get approval.

"Mainly take into account the risk, the multi-empty fund has changed the traditional classification fund, a class of products no longer get the agreed rate of return, but to become a short share, B-type long, two share risks are raised, the regulatory layer out of the cautious principle dare not casually let go." "In addition, the product innovation is too strong for the fund companies have the ability to do the product, the regulatory layer has its own concerns." ”

But the market's thirst for such products is strong. For now, companies reporting multiple-space-grade products have received feedback.