2014 is a key year for the efficient transformation of SEO thinking

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Society and history always need some enough impetus to promote the overall progress of the event, the industry is also the case, this year 3721.html ">2014 years, from the rapid development of 360 search, to Baidu's" white Paper "released, and the next column of action, All require the webmaster must have some action, changed, and the same operation as before really may be outdated.

A summary of the backward quantification era

I believe that many webmaster friends have had such an experience, previously built a website, want to get excellent rankings, just to the chain of the regular hair, and then the content of the law of the update can, as long as the network does not repeat on the line, will soon be able to get the search engine rankings, do to do nothing but that a few skills, By accumulating numbers to present the rankings of the site, these are now the past.

The external release of Soft Wen, is nothing but the index, keywords, long tail, included, K Station, optimization, flow, outside the chain, content, original these, the place is no more than forum, library, post bar, blog messages and so many places can be sent, but now, the weight of the forum to reduce or even ineffective, plus the management of the Forum Administrator, Outside the chain will be more difficult, library, encyclopedia, questions and answers, blogs and other platforms more and more stringent control, the general webmaster has been unable to operate the chain of release, more important is: the homogeneity of the post is too serious, the network on a problem or those, there is no fresh quality contribution, Now these will be with the development of the network and the demand is more and more high, has gradually faced the elimination.

The change of Internet thinking problem of SEO

SEO Technology said much is not much, say not much, also almost; from the early webmaster over-reliance, to today's resources support, this resource whether it is human, financial, or material resources, all need these support, we are here to explore technical material support, such as the now said high-quality content, You write a piece of the content of their own meditation, so that the Internet's cattle to write an original content, high and low immediately can be divided, why? Because each stationmaster's technical experience, the study ability and the life experience are different, writes out the original content the quality affirmation difference is also quite big. And now the reality is: most of the individual webmaster specific personal knowledge is not how, in order to promote the site can be quickly ranked, thought to have the original content and the chain can be, so every day to write a self thought of the "original", look very remarkable appearance. But the stationmaster does not know oneself writes the thing actually not to be attractive, and even possibly other people already knew, is to make the word rubbish just.

Therefore, SEO encountered problems and technology gradually in the real work of change, there is a quiet content output changes, do not believe that you look at the net, shell nets and so on, they are able to output aggregate more high-quality content to help users solve their own problems, so the user's stickiness is stronger, So our webmaster Internet thinking needs to develop and transform.

SEO towards the beginning of the era of quality

Today, whether from the content, or outside the chain of the angle of the description of a website, are competing is the qualitative, and not before the quantitative requirements of the mountains, like the modern war, from the tactics into an accurate blow, the user to the content of the site requirements higher, search engine external chain quality requirements are higher, For large sites: from the content, they not only have a strong editorial team and offline users to create content together, as well as the various media feeds; from the publicity, they have countless web sites reproduced, micro-blog reprint, accurate natural high-quality outside the chain never worry. So, this is the quality, all aspects are high-quality, accurate.

In the SEO circle, my blog wrote a sentence called "Content for the king, chain for the emperor, then this sentence is still useful, but not in the previous kind of a large number of content, a large number of outside the chain, but into high-quality content, high-quality natural outside the chain.

Site Optimization Goals

Regardless of any website, later on the goal of optimization, I think all depends on the expansion of the platform, the expansion of resources, there is no strong content output resources, can not meet the search engine, but also can not meet the user, so in the usual creative aspects of the site, we have to constantly upgrade themselves, improve the content of the entire site Improve the whole team's learning ability, more contact with users, understand the user's most concerned about the problem, the user's problem solved, perhaps the search engine for us is not a problem.

End: This time Baidu's white paper explains a lot of the content of the site output requirements, the old days of quantification have passed, and then we have a precision hit, fast and efficient era, a content, must have a precise and effective audience goals, it is necessary to help some users to solve practical problems, not emptiness, garbage, Obsolete, homogeneous knowledge.

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