2014, local life e-commerce hot

In 2014 , local life e-commerce became one of the hottest areas in China's e-commerce industry. As long as it is not the e-commerce " white " , all understand that who can seize the largest share of the local e-commerce market, who will be in the next few years the e-commerce industry to obtain absolute initiative.

Local life e-commerce is an inevitable trend

IDC recently released "China O2O market insight" report. The latest research in the report shows that the O2O market in China will experience a large-scale explosion in the O2O market in 2014 , after experiencing the initial stage of disorderly development of the industry from 2010 to 2013. Among them, the local e-commerce business is One of the most explosive potential areas.

Not only that, Ereli official data also show that in 2011 China's local life O2O electricity market size of 36.11 billion, an increase of 134.9% compared with 2010, in 2012 the market scale reached 75.56 billion, an increase of 109.2%. Compared with online shopping, the local O2O e-commerce market is growing faster. It is estimated that the O2O online market for China's local living services will exceed 270 billion by 2015 . From these data it is not hard to see that in the future, local life e-commerce will be an inevitable trend in the e-commerce industry.

E-commerce industry in the only market blank point

Traditional e-commerce market after more than 10 years of development, many directions have been Alibaba, Tencent and Jingdong such giants occupy. Even so, the competition in the traditional e-commerce market is still fierce. The frenzied fighting at various prices has put traditional industries, especially small and medium-sized enterprises, under unprecedented pressure of survival and competition.

Contrary to the heated competition in the traditional e-commerce market, the local e-commerce market is mainly fiercely located in the 34th and 45th tier cities, so the competition is far less intense than the traditional e-commerce. Coupled with Taobao, Jingdong this type of e-commerce giant this year will most of the energy on the market, the great potential of the local life e-commerce market is powerless, so the current local e-commerce market can be described as the electricity supplier industry A great market in a blank point.

"E Life" and "cloud off" electricity supplier system has matured

In addition, some time ago has just successfully held the "China Life's first local electricity supplier General Assembly", China's leading electricity supplier system and network service providers to one thousand meters announced two innovative electronic business system "E Life" and "cloud pins " . These two products, one for the individual entrepreneurs based on local life services (such as bill recharging, game cards, ticketing, etc.) of the e-commerce system; one is aimed at the traditional industries of SMEs, to help them integrate their own Physical distribution system of upstream and downstream resources in the field.

Through these two products, even those who do not understand the electricity business individuals and businesses, but also can easily conduct business in the field of local life e-commerce. In addition, it is worth mentioning that, "E life " and " cloud marketing " Although it is just released, but in fact, KML network with these two products already layout local life electricity market, and now has accumulated in various industries A large number of successful cases, so these two products, whether from the business model or from the application value, have been very mature.

In response, industry insiders believe that local life e-commerce providers effectively combine the huge commercial potential of 34th and 45th cities with the Internet. Compared with the traditional e-commerce model, this e-commerce model offers more room for market imagination. The emergence of the kilometer net also creates a simple and efficient way for many traditional businessmen who want to get involved in the big market of local electricity suppliers. It is foreseeable that in the near future, with the promotion of such a professional e-commerce platform as the Km, China's local life electricity supplier market is about to usher in a spurt-like explosion.