2014 Mobile Internet Innovation Conference opened

2014 Mobile Internet Innovation Conference (MIIC) today opened its grand opening in Beijing Shangri-La Hotel, attracting top executives from Lenovo, UC, Baidu, Suning, Qualcomm and many other well-known companies to bring "the most" dry goods " Sharing and collision. " On the first day of the conference, Xiaoguang, vice president of Baidu 91, was invited to deliver a keynote speech titled "The Innovation Road of Baidu 91 Distribution Platform."

"The New Competitive Strategy in the Mobile Internet Era" is one of the major concerns of this conference. Before sharing his thoughts on the strategy of corporate integration and innovation, Xiao Guang demonstrated to participants a mid-term transcript of the integration of innovation: "According to the latest data released by Analysys International, the first quarter of 2014 The market share has reached 41.5%, ahead of the second place 13.7%, sit tight in the mobile distribution market first place. "In the current mobile Internet continued to expand, the vertical segment of the increasingly fierce competition in the new pattern, Baidu 91 by What kind of innovative integration measures to consolidate and enhance the dominant position in the field of mobile has become the focus of this meeting everyone.

As to the secret of success, Xiao Guang is not kept confidential. In his speech, he disclosed that the integration and innovation of Baidu 91 are mainly embodied in three aspects: product, business and model. At the product innovation level: through the in-app capabilities open, user feedback center, free flow download mode innovation to further enhance the service capabilities of developers for the long-tail application to provide more opportunities, in fact, is for small and medium developers to expand New stage, and successfully build a bridge between users and developers to help developers iterative decision-making.

From the perspective of business innovation, Baidu 91 opened up through the platform to create three major entrances to intermodal transport, advertising and exchange, realizing one-stop cashing service. The game platform relies on the multi-distribution mode linkage mechanism to form a unique multi-distribution model of unique search engine + application store + media community. The multi-angle cross coverage of target users greatly expands the level of game communication and distribution, Tour to bring more powerful and meticulous promotion and operation services. At the same time, advertising platform is also moving towards intelligence, the future will provide developers with more intelligent services.

Germination of internal creativity is the perpetual motion of enterprise development. In the innovation of development mode, Baidu 91 pays attention to the continuation of innovative genes within enterprises and the creative mechanism of grassroots from bottom to top, and proposes a three-step strategy of creative solicitation, resources support and platform support, devotes great efforts to internalize incubation Nurture a number of new projects to form a platform with projects, projects and platforms to promote a virtuous circle of internal innovation.

From millet plus rifles to laser guidance, developers have gone through an early stage of rough, business-model turmoil. At this stage, the refinement of operations, improve the product realization ability, become the most urgent expectations of developers. Baidu 91 application distribution platform a series of innovation and integration initiatives, it is to provide such an opportunity and means, whether it is games or applications, whether it is needed to expand the download as soon as possible, or hope to get benefits as soon as possible. Baidu 91 has a set of tools and tools based on big data and technological innovation, to provide strong support for developers. The ultimate goal of Baidu 91 is to build a sustainable and multi-win-win application ecosystem that truly turns Baidu 91 into a gold mine that will not be depleted for developers and partners to realize their gold rush!

Xiao Guang, vice president of 91 Baidu Introduction:

Currently 91 vice president Baidu, in charge of business development and innovation incubation business. Graduated from the United States Stanford University, with a master's degree in business administration. Prior to joining Baidu in 2014, Xiao Guang worked for McKinsey Management Consultants, leading the strategic planning and operational improvement across multiple industries.